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Discover Discover England’s South West Coast Path – Pilot Project Report 2016/17

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Discover

Discover England’s South West Coast Path – Pilot Project Report 2016/17

1

Discover

Discover England’s South West Coast Path

1 About The South West Coast Path TheSouthWestCoastPathAssociation TourismintheSouthWest

2 The Project AbouttheDiscoverEnglandFund Aboutthe‘DiscoverEngland’sSouthWestCoastPath’Project About the Market WorkinginPartnership

3 ProductsandSupportingMaterials Itineraries DigitalResources VirtualReality SouthWestCoastPathApp

8.6

million visitors

£500

mill

ion spend every year

££

££

£

£ ££

Photocredit:RichWalker,TheHavenPhotocredit:RobertPittman,BedruthanSteps Photocredit:AndyMuir

4 Communicate and Distribute TradeandTravelShows PRandAdvertisingCampaign PressandFamTrips TouristInformationCentre’sandFerryRoutes EventsandEngagements

5 Results OurAchievements NextSteps

2

Discover

The South West Coast PathTheSouthWestCoastPathisaworldclassdestination,itwaslistedasoneoftheWorld’sgreatestwalksbyLonelyPlanetin2009andwastheonlyUKwalktofeatureintheir2012BookofGreatAdventures.TwicerunningithasbeenvotedBritain’sBestWalkbythereadersofWalkmagazine.MorerecentlyitwaslistedbyCNNTravelguideasoneoftheworld’smostawe-inspiringlongdistancehikesandinJune2017itcameoutontopinasurveycarriedoutbyNationalExpresswhichasked1,000walkersabouttheirfavouriteroutes.

TheSouthWestCoastPathAssociationTheSouthWestCoastPathAssociationisaregisteredcharityworkingtoprotectandpromotetheCoastPathtogiveusalltheopportunitytoimproveourhealthinthegreatoutdoors.WeworktoensurethePathisoneofthebestwalksintheworldandprotectitforalltoenjoy.SupportingthecharityandaddingavoiceasamemberhelpstheAssociationtoimprovethePathandkeepthewayopentobeautifulcoastalplaces.Wetrytoensureasmanypeopleaspossibleknowabout,andhaveinformationtoenjoytheCoastPath.WealsofundvitalimprovementprojectstoprotectthePathforfuturegenerations.All630milesfromSomerset’sMineheadaroundtotheshoresofPooleHarbourinDorsetcostsatleast£1,000foreverymiletokeepitopen,ingoodshapeandclearlysignposted.

ABOUT

Photocredit:PeterEdwards

Listed by CNN Travel Guide as one of the world’s most awe-inspiring long distance hikes

Tourism in the South WestTheSouthWestCoastPathisrecognisedbythetourismindustry-receivingtheOutstandingContributiontoTourismAwardin2014.Itdrawsmorethan8.6millionvisitorsand£500millionspendeveryyear,playinganimportantpartinsustainingcoastaleconomies.Weknowtheregionexperiencesahugepeakofvisitorsduringthemainsummerseason.Thiscausesproblemsforbusinessesintheirneedtoscaleupanddownquicklyand94%ofbusinessesrespondingtoourSWCPBusinessSurvey2015saidthattheseasonalnatureoftourismhadthelargestimpactontheprofitabilityoftheirbusiness.Thisimpactcouldbelessenedbyencouragingmoreinternationalvisitors,whoenjoythepeaceandquietoftravellingoutofpeakseason.However,weknowfromourresearchthattheCoastPath’slengthanddiverseofferingmeansthatinternationalvisitorsfinditdauntingandoff-puttingtodecidewhichsectiontowalk,workout thelogisticsofgettingthere,fittingitinaroundotherattractionstheywanttovisitandarrangingaccommodation.

Photocredit:CliveJones

Discover

The ProjectIn2016,theSouthWestCoastPathAssociationappliedforfundingfromDiscoverEnglandinthehopewecouldreachouttonewinternationalaudiencesandhelptackletheeffectsofseasonalslumps.Followingarigorousapplicationprocess,weweredelightedtobecomeoneofnineapplicantsselectedtobenefitfromRound1fundingforsmallscaleprojectsandpilots.OurinitialprojectranfromOctober2016toMarch2017,andweweregratefultothenreceiveadditionalfundingtocontinueourmarketingactivityuntilJuly2017.

About the Discover England FundAthree-year£40millionDiscoverEnglandFundwasannouncedbyGovernmentin2015toensurethatEnglandstayscompetitiveintherapidlygrowingglobaltourismindustry.IntheUK,tourismdeliversjobsandeconomicgrowthacrossthewholecountry–generating£106billionayearandemployingovertwomillionpeople.Englandhasseenrecordspendinthepastyear,frombothdomesticandinternationalvisitors,andtheDiscoverEnglandFundisinplacetosupportthisincreasinglyimportantindustry.

About the ‘Discover England’s South West Coast Path’ ProjectWereceiveapproximately250callsande-mailstotheSouthWestCoastPathAssociationofficeeverymonthand85%ofenquiriesareforhelpintryingtobookatrip,with28%ofthesecomingfrominternationalvisitors.Thereisaclearneedforimprovedresourcesinthisareaandwithit,agreatopportunitytosupportbusinessesacrosstheSouthWest,includingourowngrowingbusinessmembershipbase.AnonlinesurveyofbusinessesintheSouthWestundertakenbytheSouthWestResearchCompanyin2015showed98%

ofbusinessesthinkthatnationalpromotionoftheareaasatopqualitywalkingdestinationwouldbethemostbeneficialmethodinhelpingthemattractmorewalkerstotheirestablishment.

Ourprojectwasdesignedtogreatlysimplifytheplanningprocessforinternationalvisitorstobookawalkingholiday.Wecreatedaseriesofsuggesteditinerariescombiningamixofgreatwalkswithotheractivitiesandattractions,accommodationandplacestoeat,alongwithtravelinformationabouthowtojointhemup.Ourtargetaudienceincludedpeoplewhoenjoywalking,butdon’twanttowalkallday,everyday,butinsteadwanttomaximisetheviewstheygetfortheamountofeffortinvolvedandenjoythegreatfood,accommodationandotherattractionsinthearea.

THE PROJECT

The Nautical Trail

Discover

DE_zcard_Cover_SDEVON Nautical Trail.indd 1

09/12/2016 09:31

3

85% of enquiries are for help in trying to book a trip, with 28% of these from international visitors

Photocredit:AndrewBoxall

Photocredit:MikeDales,MouseholeHarbour

Discover

THE PROJECT

AbouttheMarketResearchshowedthatthemostsoughtafterinformationontheSouthWestTourismGrowthFundwebsitewasonthecountrysideoftheSouthWest,withthemajorityoftrafficcomingfromGermanyandtheNetherlands.Inadditiontothis,researchcarriedoutbyVisitCornwallshowedonfootwasthemostpopularwaytoenjoythecountrysidewith83%ofvisitorstoCornwallundertakingashortwalkduringtheirstay.

GermanyisdefinedashavingdevoteddiscoverersandactionseekingexplorerswhilsttheNetherlandshasenergetic,matureandsportycultureseekers.TheSouthWestCoastPathisoneof15NationalTrailsinEnglandandisthecountry’slongestandmostwell-knowntrail.LongdistancetrailsarewellunderstoodinGermanyandtheNetherlands,andastrongwalkingandhikingculturealreadyexists.Forthesereasons,wedecidedtofocusouractivityinthesetwowellestablishedmarkets.

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Discover

WorkinginPartnershipThe South West Coast Path Associationhasover40yearsofexperienceprovidinginformationabouttheCoastPathandrespondingtohikersenquiries.However,atoppriorityforuswastoreachouttothenumerousorganisationswhocouldhelpsupportandstrengthenthisproject,andmoreimportantlybenefitfromourcombinedefforts.Wedeliveredthisprojectwiththehelpof;South West Tourism Alliance,JurassicCoastWorldHeritageSite,VisitDevon,Visit Dorset,EnglishRivieraBidCompany,VisitPlymouth,Visit Exmoor,Exmoor NationalParkandVisitCornwall. Wewouldliketosayabigthankyoutoallourpartners,volunteersandmembersfortheirongoingsupportwiththisproject.

THE PROJECT

Photocredit:BasStel,vadersopreis.nl

Discover

Itineraries Wecreatedarangeofsixitinerariesjam-packedwithinformationtomakeitreallyeasyforpeopletobookaholiday.Weincludedsomeofthebestdaywalkswithdetailsofotherthingstodosuchasmountainbiking,stand-uppaddleboardingandcoasteering.Alongsidethesearerecommendationsfortravelroutes,greatrestaurants,pubscafesandplacestogetagoodnight’srest.Weprintedfivedayitinerariesinhandypocket-sizeguidesfordistributionandmadethefullrangeavailableonlinetothatpeoplecould‘mixandmatch’basedontheirpreferences.Amatchingpostcardforeachitinerarywasalsocreatedandmarkedthelaunchofour‘Winawalkingholiday’competition.Intotal,wereceivedover2,000competitionentrieswhichisjustoneexamplethefantasticengagementweachievedwiththisproject.

PRODUCTSANDSUPPORTINGMATERIALS

The Wilderness Coast

TheCoastofLegends

The Wild West Coast

TheNauticalTrail

The Seafood Coast

The Timeless Coast

The Wild West CoastThe Wilderness Coast The Coast of Legends

Discover

Coast of LegendsDE_zcard_Cover_Atlantic Coast Legends.indd 1

02/12/2016 11:29

Discover

The Wild West Coast

DE_zcard_Cover_CORNWALL Wild West.indd 1

09/12/2016 09:28

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Discover

The Wilderness Coast

DE_zcard_Cover_Exmoor Wilderness Coast.indd 1

09/12/2016 09:30

Exmoor • MineheadtoCombeMartin NorthDevonandCornwallAtlanticCoast • ClovellytoTintagel West Cornwall • MountsBaytoStIves

Eat • Drink • D

o

MyrtleCottage,PorlockWeirClovellyHarbour Photographer:RobKendall

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Discover

Onceeachitineraryhadbeenfinalised,wesetaboutgettingthemtranslatedintoDutchandGermanalongwithleaflets,theCompleteGuidetotheSouthWestCoastPathandsectionsofthewebsite.Theitinerariesareavailableonourwebsiteinafullycustomisableformat,allowingpeopletobuildtheirveryown1-7dayitineraryalongwithusefullinkstoinformationsuchas‘Whattotake’and‘Howtobecomeanoverseasmember’.TheyarealsobookablethroughUKTourOperatorsEncounterWalkingHolidays,FootscapeandContoursWalkingHolidays.

PRODUCTSANDSUPPORTINGMATERIALS

The Timeless CoastThe Nautical Trail The Seafood Coast

The Seafood Coast

Discover

Zcard_Cover_SeafoodCoast-GB.indd 1 08/03/2017 13:40

Discover

The Timeless CoastDE_zcard_Cover_DORSET_EDEVON Timeless Coast.indd 1 09/12/2016 09:29

The Nautical Trail

Discover

DE_zcard_Cover_SDEVON Nautical Trail.indd 1 09/12/2016 09:31

South Devon • PlymouthtoDartmouth Torbay and the English Riviera • Torquay,PaigntonandBrixham Dorset and East Devon: Jurassic Coast • CharmouthtoBeer

Geregistreerd goed doel onder nummer: 1163422

Het South West Coast Path Minehead naar PooleDeze gids is geschreven door iedereen van de South West Coast Path Association en staat boordevol informatie voor het plannen van uw avontuur aan het 1014 km lange South West Coast Path. De informatie loopt uiteen van het vinden van een perfecte picknickplaats tot het kiezen van een kortere wandeling. Het pad is opgedeeld in acht behapbare delen en u vindt in deze gids alle benodigde info voor het samenstellen van een onvergetelijke ervaring.

De B&B’s, hotels, jeugdherbergen, vakantiecottages en campings staan per deel van het pad ingedeeld, en ook kunt u alles lezen over de tijden van de getijen en (openbaar) vervoer.

www.southwestcoastpath.org.uk

De complete gids voor het South WestCoast Path

GRATIS BIJ

LIDMAATSCHAP

9 780907 055259

De com

plete gids voor het South West Coast Path

Eingetragene Stiftung: 1163422

Der South West Coast Path

Von Minehead nach Poole

Dieser Wanderführer wurde vom gesamten

Team der South West Coast Path Association

verfasst und enthält alles Wissenswerte über

diesen einmaligen Küstenwanderweg, egal ob

Sie die gesamten 1014 km entdecken möchten,

einen Picknickplatz mit Aussicht suchen

oder einen Teilabschnitt wandern möchten.

Wir haben den Weg in acht übersichtliche

Abschnitte mit allen wichtigen Informationen

unterteilt, um Ihnen die Planung Ihres

unvergesslichen Abenteuers im Südwesten

Englands so einfach wie möglich zu machen.

In jedem Abschnitt finden Sie zahlreiche

hilfreiche Angaben, von Frühstückspensionen,

Hotels, Jugendherbergen und Ferienhäusern

über Campingplätze bis zu Infos zum

öffentlichen Verkehr.

www.southwestcoas

tpath.org.uk

Ihr Wanderführer für den

South West

Coast Path

KOST

ENLO

S

FÜR M

ITGLIE

DER

9 780907 055266

Ihr Wanderführer für den South W

est Coast Path

SWCPA_Cover_2017_GERMAN.indd 1

25/01/2017 15:35

ThorncombeBeach Photographer:JamesCook

Discover

Digital ResourcesToaccompanytheitineraries,wealsodevelopedarangeofdigitalresourcesincludingvideos,immersive360°virtualreality(VR)filmsandanapp.Theseprovedparticularlyvaluablewhenattendingtravelandtradeshowsastheinteractiveelementsattractedagreatdealoffootfalltoourstand.AttheendofJunewe’dachievedover1,800viewsforthe36°films.

Wealsocreatedsix90-secondfilmstopromoteeachitineraryandonecompleteoverviewfilmtodisplayattravelandtradeshowsaswellaspromoteonlineandonsocialmedia.Infact,ouroverviewfilmisthemostpopularwehaveeverpostedwithareachinexcessof100,000over38,000viewsandover500likes!EachitineraryhasitsownsupportingvideotointroducethesectionofPathandwhettheappetiteforanyoneplanningtheirtrip.Thevideosareacompilationofaerialshots,footagefromthePathitselfandclipsofinterestingactivitiestodoalongtheway,allbroughtittolifewithmusicandillustrations.Tomakesuretheyworkwithallouraudiences,weaddedsubtitlesandcreatedtranslatedversionsinDutchandGermantoo.

PRODUCTSANDSUPPORTINGMATERIALS

8

Whynottakealookforyourself byclickingontheimagesbelow:

The South West Coast Path - Overview

The Wilderness Coast The Wild West Coast The Coast of Legends

The Timeless CoastThe Seafood CoastThe Nautical Trail

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Discover

The Coast Path becomes a ‘Virtual Reality’Areallyexcitingelementoftheprojectforus,wasdevelopingVRfilms.Usingthisinnovativetechnology,wewereabletoinstantlytransportpeoplefromatradeshowintheNetherlandstostandingonabeachinCornwall!The360°films,availableonourYouTubechannel,cleverlyshowacompleteviewfromalocationontheCoastPathmakingitfeellikeyouareactuallythere.Usingaself-assembledVRheadset,peoplecanusetheirownmobilephonetopowertheheadsetimmersingthemselvesinthisvirtualreality.

PRODUCTSANDSUPPORTINGMATERIALS

Discover England’s South West Coast Path AppThereisanevergrowingpopularitytoaccessinformationinadigitalformatandwewerekeentooffersomethingthatwouldappealtothisaudience.Theprojectenabledustocreateawalkingappwiththegreatwalksincludedintheitineraries.WeareapplyingforfurtherfundingfromtheHeritageLotteryFundtomakeittrulyinteractive,wehopetoaddvideoguides,photosofhowviewsfromtheCoastPathwouldhavelookedinthepastandtopographyoftheseabedandlocationofshipwrecks.Fullyintegratedwithonlinemappingsystems,routescanbedownloadedwhenconnectedtotheWi-Fiandaccessedlateron whenoffline.Youcandownloadtheappnowfrom theAppstoreandGooglePlay.

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Discover

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Trade and Travel Shows WeattendedsomeofthetoptravelandtradeshowsinEuropeforwalkingtourismincludingVakantie-BeursandFietsenWandelbeursinUtrecht,theNetherlandsandITBBerlininGermany.Wemadethemostofhavingaccesstoanincrediblelibraryofimagesandcreatedaneye-catchingdisplaytoattractvisitorstothestand.This,teamedwithourdigitalresourcesandatemptingselectionofgoodiesfromtheSouthWest(includingtheinfamouscreamtea!)meantweleftwithawholenetworkofcontactsandagreatdealofinsight.AtVakantie-BeursTravelShowalonewehad3,750consumerconversationsanddistributed1,250pre-filledbagsand2,000piecesofproductmarketingmaterial.WithinfivedaysofattendingITBBerlin,TravellingBritain(atouroperatorinGermany)hadallitinerariesontheirwebsiteinbuyableformatsandanothermajortouroperatorinvitedustoaccompanythem(freeofcharge)ontheirstandatGermany’slargesttraveltradeShownextyear(350,000consumers).

3,750 consumer conversations

POTENTIALLY350,000CONSUMERS

1,250pre-filled bags

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PRandAdvertisingCampaignWedeliveredapan-EUpublicrelationscampaignthatcoveredGermany,theNetherlandsandtheUK.Editorialhighlightsincludedadoublepagespreadandfrontcoverimageforatravelsupplementin DieZiet,aleadingGermannewspaper. A12-pageeditorialspreadontheJurassicCoastintheleadingDutchTravelMagazinepublishedbyANWB–Reis&Magazine.WealsoinvestedintargetedadvertisingthatincludedfliersonthefrontcoverofTagespielduringITBBerlinandanadvertorialinANWB’swalkingspecialtopromoteinternationalmembershipthatreachedanaudienceinexcessof150,000.

COMMUNICATEANDDISTRIBUTE

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ik, als we met onze huurauto over de smalle weggetjes in deze regio rijden. Het afleggen van afstanden is hier idyllisch, maar ook tijdro-vend. Dan is, ook op culinair gebied, een goede buur beter dan een verre vriend. De mevrouw die we in het kerkje te Mal-borough spraken, vertelt ons dat haar plaatse-lijke favoriet een broodje krabsalade is. Haar ogen twinkelen als ze erover praat: ‘Ze halen

de krabben hier met kilo’s tegelijk aan land. Veel wordt naar China verscheept, daar zijn ze er ook gek op.’ De schaaldieren zijn in Salcombe zelfs zo ge-liefd, dat de lokale Rotaryclub jaarlijks een krabfestival organiseert. Er zijn workshops om te leren hoe je een vangkooi maakt en hoe je het slachtoffer vervolgens op de juiste wijze schoonmaakt, er zijn culinaire demonstraties,

Het kustpad in Zuidwest-Engeland is prachtig. Maar ook culinair heeft de streek veel te bieden.Eymeke Verhoeven beeld nd

Strijd om de scone met clotted cream

veerd. De pompoensoep is subtiel en romig, de botermalse eend heeft een knisperend krokant vel en de desserts zijn even kunstzinnig als smakelijk. Maar we smullen niet minder als we een dag later met een simpel bordje fish and chips plaatsnemen op een plastic kuipstoeltje in het nabijgelegen Plymouth. Dat gaat er wel in na een flinke stadswandeling. Bij vrijwel elke eetgelegenheid in deze havenplaats, die op

de verkeersborden wordt aangekondigd als Bri-tains Ocean City, kun je terecht voor de ‘catch of the day’ (vangst van de dag). Hier is het ty-pisch Engelse visgerecht echt vers uit de zee. Op de kade liggen, als bewijs daarvan, de vis-netten te drogen.

krabfestivalHet is haast het refrein van het lied over het eten in deze streek: lokaal. De worst bij het ‘full English breakfast’ in het South Sands Hotel: van plaatselijke slagers. De pasty (een deegpak-ketje met aardappelen, groente en vlees) in Plymouth: kenmerkend voor Cornwall. Het ijs op de terrassen in Kingsbridge: vers van lokale boerderijen. Eigenlijk niet verwonderlijk, denk

Een deel van het South West Coast Path, vlakbij de kliffen van Bolt Head en Sharp Tor.

op pad

Keuze tussen de Devonse en Cornwallse versie van cream tea. Een meeuw kijkt uit over de haven van Plymouth. Verse fish and chips met erwtenpuree.

Een broodje krab, fish and chips, een glas Plymouth gin of een ou-derwets theemomentje met lekker-nijen. In Zuidwest-Engeland kun je heerlijk eten en drinken. Fijn als je een dag gewandeld hebt langs de adembenemende kust.

‘Dit is het paradijs voor foodies’, verzekert de Britse vrouw naast ons stralend, als ze hoort dat we hier speciaal zijn gekomen voor het eten in deze streek. We bevinden ons in een witgepleisterd kerkje te Malborough: een klein plaatsje in Zuidwest-Engeland.De wegen hier zijn smal, de kust is adembene-mend ruig en het heldergeel van de gaspel-doorn siert de bermen. Zo’n landschap smeekt er bijna om lopend ontdekt te worden. Het South West Coast Path biedt 630 mijl (ruim duizend kilometer) aan wandelpaden. Ook wa-tersporters kunnen in Zuidwest-Engeland hun hart ophalen. Al die sportieve activiteiten ma-ken hongerig, maar dat is in deze omgeving geen probleem. Integendeel. Mogelijkheden genoeg om de inwendige toerist te versterken en de tong van de reiziger te strelen.

interessante ingrediëntenWe verblijven in het South Sands Boutique Ho-tel te Salcombe. Het bijbehorende restaurant (met uitzicht over de schuimende zee) viel al meerdere keren in de culinaire prijzen. Onder leiding van chef-kok Allister Bishop worden verfijnde gerechten geserveerd; streekproduc-ten en wijnen uit het hogere segment vullen de menukaart. Bishop, die eerder in Zwitserland en Londen zijn werk deed, keerde een aantal jaar geleden terug naar zijn geboortegrond in Zuid-Devon. Hij is gepassioneerd over het lo-kale eten en drinken in de regio. ‘Het is abso-luut prachtig hier. En de omgeving biedt tal-rijke interessante ingrediënten waar we in onze keuken met liefde gebruik van maken’, vertrouwt de man in het witte koksbuis ons toe. Gegrilde schol uit Cornwall, lamsvlees uit Dartmoor met zwarte olijven, knoflook en een puree van rode biet, gebakken zonnevis uit Sal-combe zelf … Het water loopt ons in de mond als we de gastronomische mogelijkheden be-studeren. Gezeten op de van riet gevlochten fauteuils in deze luxueuze ambiance, genieten we uitge-breid van al het lekkers dat wordt uitgeser-

Het water loopt ons in de mond als we de gastronomische mogelijkheden bestuderen.

Groot Brittanië

Malborough

Plymouth

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nd leven

nederlands dagblad woensdag 17 mei 2017

woensdag 17 mei 2017

woensdag 17 mei 2017

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der, biologische wijnen: de pubs schenken van alles. Over het Britse bier is niet iedereen altijd even enthousiast, maar de gin daarentegen: die is sinds enkele zomers ongekend hip. Cocktail-shakers mixen de sterke drank met tonic, schenken die uit over een glas vol ijsklontjes en garneren het geheel met limoenschil, een jene-verbes of takje koriander.

explosieve atmosfeerDe oudste nog functionerende gindistilleerde-rij is gesitueerd in Plymouth. Rondleidingen bieden een kijkje in de geschiedenis van het pand, dat zeshonderd jaar aan historie her-bergt. Het werd rond 1431 gebouwd als domi-nicanenklooster. Al sinds 1793 distilleren brouwers er de befaamde Plymouth Gin. De oorsprong van de brouwerij Black Friars (zwarte broeders) wordt niet vergeten: veel flessen Plymouth Gin tonen nog altijd de beel-tenis van een monnik. De rondleiding begint met het doorlopen van een tijdbalk, waarbij de gids haar trots en en-thousiasme uitbundig etaleert. ‘De koninklijke marine werd in de negentiende eeuw onze grootste klant, dus deze havenplaats was een slimme plek voor een ginbrouwerij’, legt ze ons uit. ‘We gaan nu naar de ruimte waar de stook-ketel staat.’ Op verzoek schakelen de bezoekers hun tele-foon uit en raken ze een metalen stang aan om eventuele statische lading kwijt te raken. ‘Van-wege de explosieve atmosfeer’, waarschuwt de medewerkster. In de koude kamer staat een enorme ketel van koper, waarin de ingrediën-ten binnen zeven uur verworden tot gin. Die ingrediënten mogen we in de volgende ruimte ruiken en proeven: sinaasappelschillen uit Spanje, koriander uit Rusland, kardemom uit Guatemala … En, voor een speciale versie van de gin, opnieuw een lokaal product. Sleedoorn-bessen, handgeplukt in Dartmoor. Ten slotte krijgen we gelegenheid een gin-tonic te nuttigen in de bijbehorende bar, die vroeger de eetzaal van het klooster was. Zo’n kans slaan we niet af.

strijd om theeOok wie behoefte heeft aan een minder sterk drankje, komt in Engeland aan zijn trekken. In Devon en Cornwall hebben ze van thee name-lijk een heuse vierde maaltijd gemaakt: cream tea. Die bestaat naast thee uit scones, clotted cream (niet te verwarren met onze minder vet-te en dikke slagroom) en jam. Het is gebruike-

een wijnproeverij en live interviews met chef-koks. Ook de kok van het South Sands Hotel, Allister Bishop, is vaak aanwezig om zijn gas-tronomische kunsten aan het publiek te verto-nen.Zelf probeer ik het broertje van de krab: een broodje kreeftsalade. De smaak is even zacht als de lichtroze kleur van het romige mengsel. De sandwich, die ik bestelde in de bijzondere

museumtuin van Overbeck, wordt geserveerd met sla en naturel chips. Dat laatste moet de droom zijn van ieder Nederlands kind. Maar ook voor volwassenen biedt de zoute snack een prettig tegenwicht voor de milde kreeft.

Niet alleen het eten uit Zuidwest-Engeland is de moeite waard. Ook wereldberoemde dran-ken komen hier vandaan. Traditioneel bier, ci-

op pad

Eymeke Verhoeven beeld nd

Strijd om de scone met clotted cream

Uitzicht over zee vanuit het South Sands Boutique Hotel te Salcombe. Plymouth bij avond.

Sandwich met kreeftsalade én naturel chips.

Dit artikel werd mede mogelijk ge-maakt door de South West Coast Path Association.

Voor meer informatie over het South West Coast Path en routes voor wan-delvakanties van drie, vijf of zeven dagen, zie:

▶▶▶ southwestcoastpath.org.uk/itineraries/nl/home/

Andere websites:South Sands Boutique Hotel:

▶▶▶ southsands.com

Het jaarlijkse krabfestival in Salcombe:

▶▶▶ salcombecrabfest.co.uk

Baptistenkerk in Malborough: ▶▶▶ malboroughbaptistchurch.co.uk

De tuin van Overbeck: ▶▶▶ nationaltrust.org.uk/overbecks

Gindistilleerdij in Plymouth: ▶▶▶ plymouthgin.com

meer informatie

lijk het thee-arrangement in de namiddag te nuttigen. Tot op de dag van vandaag strijden de graafschappen Devon en Cornwall om de eer wie van hen de uitvinder van de lekkernij is. Bovendien serveren beide regio’s de cream tea op een andere manier: in Devon ligt de clotted cream op de scone met daaroverheen de jam. In Cornwall komt bovenop de scone eerst de jam en daarna pas de clotted cream. Het verschil lijkt subtiel, maar de strijd is groot. Wellicht laat dat iets zien van de waarde die de inwoners van Zuidwest-Engeland hechten aan hun keuken. ■

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To date, we’ve achieved coverage with a total media value in excess of £1.3 million

Press and Fam TripsFundamentaltothewiderPRcampaignwasaseriesofpressandfamiliarisationtripswherebyinfluentialjournalists,bloggersandtouroperatorswereinvitedtoattendahostedwalkingtrip.Weorganisedmorethan20ofthesekeyinfluencerstripsinMarchalonetovisitEnglandandexploretheSouthWestCoastPath.WehadjournalistsfromrenownedpublicationsliketheeducationalGEOmagazine,Europe’slargestcampingmagazineANWBandthemostwidely-readwomen’smagazineinGermany‘Brigitte’.Thisledtoahiveofactivityonlineandonsocialmedia,complementedbyatargetedadvertisingcampaign.

Whenorganisingtrips,weworkedwithestablishedUKtouroperatorsthatspecialiseinwalkingholidaystoensurewedeliveredthebesttrippossible.Indoingso,wewerealsoabletomakeimportantintroductionsbetweenthemandtheinternationaltouroperators.GermanandDutchoperatorswerekeentohavetheopportunitytomeetwithanin-countryequivalentanddiscussopportunitiesforworkingtogether.Asaresultofthis,theitinerarieshavealreadybeenpackagedandmadeavailabletobuyinbothourtargetmarkets.WewouldliketospeciallythankFootscapeandEncounterWalkingHolidaysfortheircontinuedsupportwiththisproject.

“Being introduced to a UK tour operator was essential! Within a few weeks after my visit to the Jurassic Coast I had the itinerary on my website. Never before had an arrangement been ready for booking so quickly.” Eduard Camping,TravellersWandelvakanties

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So everyone’s talking about the itineraries, but how are we getting them out to people?

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See, hear and taste some of England’s best on the South West Coast Path

South West Coast Path Association Bowker House, Lee Mill Bridge, Ivybridge, Devon PL21 9EF UNITED KINGDOMT: +44 (0) 1752 896237

Reg. charity no. 1163422

southwestcoastpath.org.uk

PICK UP A FREE ITINERARY TODAY

POOLE

WEYMOUTH

DORCHESTERBRIDPORT

EXETER

TORBAY

PLYMOUTHST AUSTELL

TRURO

SOMERSET

DORSETDEVON

CORN

WALL

The Timeless Coast

The Seafood Coast

The Nautical Trail

The Coast of Legends

The Wild West Coast

The Wilderness Coast

Itinerary Ferry Posters A3 v2.indd 1 19/04/2017 10:20

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The Wilderness Coast

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Coast of LegendsDE_zcard_Cover_Atlantic Coast Legends.indd 1

02/12/2016 11:29

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The Timeless CoastDE_zcard_Cover_DORSET_EDEVON Timeless Coast.indd 1

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The Nautical Trail

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The Wild West CoastDE_zcard_Cover_CORNWALL Wild West.indd 1 02/12/2016 11:33

The Seafood Coast

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TouristInformationCentre’sandFerryRoutesAllourprintedmaterials,whichincludetheitineraries,leaflets,guidesandpostcards,areavailabletoover100TouristInformationCentres(TIC)regionallyand1,500TIC’snationallyviaamediatop-upservice.Inthefirstmonthwereceivedmorethan200ordersthattotalledover6,000itineraries.Inadditiontothis,we’redistributingthepocket-sizeguidesontheP&OFerriesthatrunbetweenDoverandCalais.Allitinerariesimprovedfunctionalityweoffertheoptiontocustomisethesetocombinethewalksinwhateverordertheyrequireandtore-orderordeletedays.

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WIN a holiday on the South West Coast Path at

southwestcoastpath.org.uk/DiscoverTheCoast

southwestcoastpath.org.uk

southwestcoastpath.org.uk/de

southwestcoastp

ath.org.uk/nl

Hi Niek,Anja

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gedeelte van

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Coastal Foot

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Niek Straver

Lekkenburg 56

Goudesweg 129

Gouda

HOLLAND

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Events and EngagementsWemaximisedallcommunicationchannelsandmadesurewewereleadingtheconversationatkeyeventsregionally,nationallyandinternationally.Everyoneassociatedwiththecharity,includingmembers,volunteers,partnersandbusinessmemberswereupdatedregularlyviae-news,face-to-facemeetingsandthequarterlynewsletter.WetookadvantageofanumberofspeakeropportunitiesincludingtheSeafoodCoastConference,WestCountryTourismConferenceandtheCoastalandRuralTourismConference.WealsoattendedhighprofileinternationaleventsheldattheEmbassies inAmsterdamandBerlina wellasthePublicPolicyForum

heldatWestminster.

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We were leading the conversation at key events regionally, nationally and internationally

The half yearly newsletter for South West Coast Path Association Members

630 miles

Spring 2017 No. 95

13www.southwestcoastpath.org.uk www.southwestcoastpath.org.uk

Association News

Discover England ProjectWe’re always out and about actively promoting the Path, but over the past six months we’ve been on an exciting adventure to raise awareness to people in Germany and the Netherlands. Our project ‘Discover England’s South West Coast Path’ has been specially created to encourage overseas visitors to book walking holidays in the UK and explore the wonderful Coast Path that continues to gain fame as one of the best walks in the world.The project exists thanks to the Discover England Fund, which was announced by Government towards the end of 2015 and marked the start of a three-year £40 million fund to support the growth of tourism in the UK. Following a rigorous application process, we were delighted to become one of 21 initially successful applicants to benefit from Round 1 funding for small scale pilot projects. The funding has enabled us to develop much needed materials for this growing market, making researching, planning and actually being on a walking holiday in the South West easier than ever before.We’ve created itineraries of between one and seven days that summarise some of the best walks, places to eat, drink and sleep and things to do in the hope that more

people will choose to visit the UK on a year-round basis. The itineraries include: ‘The Wilderness Coast’ from Minehead to Combe Martin, ‘The Coast of Legends’ from Clovelly to Tintagel, ‘The Wild West Coast’ from Mount’s Bay to St. Ives, ‘The Nautical Coast’ from Plymouth to Dartmouth, ‘The Seafood Coast’ from Torquay to Brixham, ‘The Timeless Coast’ from Charmouth to Beer. Each one includes logistics of how to get from place to place with key travel information including local bus routes, rail links and nearby airport. Which is really useful information for all visitors of course!Our project focuses on the established markets of Germany and the Netherlands where a strong walking and hiking culture already exists. We’ve had the pleasure of meeting many thousands of enthusiasts at trade shows and in-country events we’ve been attending and are pleased to report feedback has been overwhelmingly positive so far and a great deal of credit has been given to us for going to the effort of translating all our materials into Dutch and German.If you want to know more about the project and what’s happening next, visit www.southwestcoastpath.org.uk/love-the-coast-path/DEF

FIVE-DAY ITINERARY

Brace yourself for calf-busting walks in

remote and rugged coastal territory littered

with legends, shipwrecks and ancient history.

Day One

AM Start your day at Clovelly (catch the No.

519 bus from Bude or the No. 319 from

Barnstaple/Bideford). Head a short distance

westwards along the Coast Path to gawp

at wild coastal scenery and views to Lundy

Island from the Angel’s Wings Shelter – built

in 1826 by Sir James Hamlyn Williams of

Clovelly Court. Back at the entrance to the

village, wend down cobbled streets to the 13th

Century quay, where a handful of fishermen

still load their catch onto carts pulled by

donkeys. Dine on the local seafood in an

historic inn, visit the home of author Charles

Kingsley, and step beyond the lifeboat station

to find the coastal waterfall, behind which it’s

believed that Merlin, King Arthur’s magician,

was born.

PMHead to Hartland Point 7.9 miles (12.7km) from

Clovelly, to clap eyes on yet more of the jagged

cliff scenery, the wreck of the Johanna and the

granite hulk of Lundy Island, this time from the

foot of the decommissioned lighthouse. [No

public transport penetrates this remote stretch

of coast, but if you haven’t got a car it’s worth

forking out for a taxi. Bayside Taxis, in Bude,

cater for walking groups and are also dog-

friendly.] Your last stop of the day (which also

requires a taxi) is Hartland Quay, another wave-

lashed backdrop that’s starred in numerous

films including Robert Louis Stevenson’s

Treasure Island. Delve into the smuggling and

seafaring heritage of this Iron Coast at the

Hartland Quay Museum, then hunker from the

elements in the local inn that’s decorated with

memorabilia from the countless shipwrecks on

these treacherous shores.

DiscoverDay Two

AM Next stop is Morwenstow Church – 11.7

miles (18.8km) by car or taxi from the inn at

Hartland Quay. It’s built around a shrine to

the 5/6th Century Saint Morwenna, who built

herself a hermitage nearby at Hennacliff. Pass

Morwenna’s Well (said to have sprung when

the saint stopped to rest here) on a 2.2 mile

walk (3.5km) to the cliff-edge Hawker’s Hut,

built out of shipwreck timbers by the eccentric

poet and clergyman, Robert Hawker. As well

as meditating and writing here, Hawker also

entertained friends such as Tennyson and

Charles Kingsley. No doubt you’ll leave feeling

inspired as you trace the cliff-tops and track

back through woodland to Morwenstow’s 13th

Century inn.

PMThis afternoon it’s time to hit the waves in

Cornwall’s northernmost surf town of Bude,

8.6 miles (13.8km) away by car or taxi. [If

you are prepared to skip Hartland Quay and

Morwenstow, you can take the No. 519 bus

directly from Clovelly to Bude.] Take a surf

lesson on the sandy bottomed surf breaks

of Widemouth or Summerleaze, and enjoy

a bracing swim in Bude Sea Pool. You could,

instead, kick back and watch the action over

a Cornish cream tea. Capture the views from

the octagonal tower on Compass Point, before

a sundowner and seafood feast in a surfside

bistro.

Day Three

AMBefore leaving Bude, explore inland along the

canal towpath. Gen up on local flora and fauna

via exhibits at the Weir Wildlife Centre and

Bistro, a couple of miles (3.2km) out of town;

accessible via the No. 218 bus. Then follow the

canal to Bude’s wharf and sea lock (one of only

two in the country). This easy 4.5 mile loop

(7.2km) returns through the Marshes Nature

Reserve, where you can spot herons, egrets

and otters.

PMOnly brave drivers should tackle the steep,

winding roads into Crackington Haven 2.5

miles (4km) from Bude. Alternatively, you can

just hop on the No. 95/96 bus and gaze out to

the gob-smacking scenery. However you reach

the shoreline, it’s worth the journey to witness

cliffs zigzagged with veins of quartz, which fold

on to a craggy cove. Take a dip in the sea if you

dare, or capture the raw beauty of this Area of

Outstanding Natural Beauty on camera, before

rounding up the day in the family-friendly

foodie pub that’s footsteps from the waves.

Day Four

AMBring your head for heights to Boscastle, which

is six miles (9.6km) from Crackington Haven

and accessible via the No. 95/96 bus, for a

5.6 mile walk (9km) through Thomas Hardy

country. The route doesn’t take you quite

as far as the highest cliff in Cornwall, but it

does bring you out at the equally staggering

Beeny Cliff: “In all its chasmal beauty bulks

Beeny to the sky,” wrote Thomas Hardy. Spot

seals, skirt St Juliot – where Emma Gifford first

met Thomas Hardy in 1874 – and experience

the power of the landscape at the 120-foot

Pentargon Falls.

PMExplore the ancient harbour town of Boscastle

and you’ll soon find that this pretty place,

hunkered in a steep-sided valley, bears very

few scars from the devastating floods of

2004. No doubt – like Thomas Hardy and

Emma Gifford – you will be seduced by the

romantic scenery as you feel the spray from

the blowhole beneath Penally Point (which

bellows about an hour each side of low tide).

Climb to the tower overlooking the harbour at

Willapark, and dip into the world of poppets

and piskies at the Boscastle Museum of

Witchcraft.

Day Five

AMKeep your eyes peeled for wildlife and Cornish

piskies as you explore the magical Rocky

Valley and St Nectan’s Glen. The 3.7 mile

(6km) circuit starts 2.7 miles (4.3km) outside

of Boscastle. [If you don't have a car you will

need a taxi, except on Saturdays, when the No.

95 bus stops here.] The route follows the River

Trevillet through a breathtaking glen to a 60-

foot waterfall thundering through a rock arch.

Legend says that King Arthur’s squires had to

pass through the rock arch and drop, cleansed,

into the plunge pool of St Nectan's Kieve as

part of a ritual to turn them into knights.

PM Nearly two miles (2.7km) from St Nectan’s

Glen (five minutes by car or cab), finish your

tour at a place swathed in Arthurian legend:

Tintagel Castle. Cross the footbridge to the

mighty ruins atop a sea-lashed promontory,

below which waves bellow from the eerie

Merlin’s Cave – the alleged place of King

Arthur’s magical conception. More accurate

evidence proves this majestic site was the

Earl of Cornwall’s 13th Century fortress, a

major trading port and a prosperous Dark Age

settlement. Ponder your own version of history

as you fuel up in the swanky sea-view café,

pad barefoot on the low-tide beach, and watch

the sun go down on this magnificent coast of

legends.

LOCAL KNOWLEDGE

Accommodation: Bude is the most

convenient base, with a wide range of

hotels and B&Bs. Chic and characterful

self-catering cottages are scattered along

the coastline, as are quirky campsites

and a handful of country inns offering

comfortable rooms.

Food & drink: A couple of herring

fishermen still operate out of Clovelly, and

the restaurants here serve seafood that’s

only travelled metres from the fishing boats

to your plate. Many cafés, restaurants and

pubs offer local, seasonal ingredients.

Transport: Bude has the best transport

links, but a car is needed for some of this

itinerary. The most useful bus services

include the No. 519 between Clovelly

and Bude; the No. 595 between Bude,

Crackington Haven and Boscastle; and the

No. 95/96 between Bude and Wadebridge,

servicing Boscastle and Tintagel.

For easy bus and train journey

planning and timetable information visit

www.travelinesw.com

For more information visit

www.visitcornwall.comwww.visitdevon.co.uk

Membership

You are sure to fall in love with the South West Coast Path when you walk it, you may even be hooked while

planning your adventure. If you’d like to support the South West Coast Path Association and protect and

promote this beautiful trail, we have an Overseas Membership for just £29 that gives you masses

more information about the Path including the Complete Guide to the South West Coast Path in

your language. Please join us! Find more information at southwestcoastpath.org.uk

Protecting and promoting the walk of a lifetime southwestcoastpath.org.uk

Photo credits left to right: Michael Murray, Jennifer Rowlandson, David Carvey, Lucy Proudman and Rob Kendall.

Download the South West Coast Path National Trail App

Your free interactive guide to amazing walks along 1000km of some of the UK’s most spectacular coastal scenery

This itinerary is available as 3, 5 and 7 days.

To download the .pdf please visit

southwestcoastpath.org.uk

Encounter Walking Holidays provide walking

holidays and short breaks on every section of

the Coast Path. We specialise in helping with

the requests that others struggle with or don’t

want to take on - whether you are a small

group looking for the best prices, walking with

your dogs, have an unusual itinerary idea or

are just arriving from overseas and are new

to UK Walking Routes. We provide detailed

quotes for walkers with no commitment to

book so get in touch with your ideas and

questions!

Prices start from £75 per person per day.

Find out more at encounterwalkingholidays.com

or call +44 (0)1208 871066 quoting COASTPATH.

Coast of LegendsNorth Devon and Cornwall Atlantic Coast:

Clovelly to Tintagel

Reg Charity Number 1163422

Contours Walking Holidays are the specialists

in self-guided walking holidays (hiking tours) in

Scotland, England, Wales and Ireland. They

provide packages covering the whole of the

South West Coast Path, with comfortable

accommodation, maps, guidebooks,

transportation of luggage and a choice of

itineraries, every detail is taken care of, leaving

you free to enjoy the sights and sounds of the

Coast Path.

Prices start from £245 for a short break.

Further details can be found at contours.co.uk

or by calling +44 (0)1629821900.

Please quote COASTPATH when contacting us.

TOUR OPERATORS

Tintagel

BudeClovelly

Hartland Point

Duckpool near Bude

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Coast of LegendsDE_zcard_Cover_Atlantic Coast Legends.indd 1

02/12/2016 11:29

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The Wilderness Coast

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The Timeless CoastDE_zcard_Cover_DORSET_EDEVON Timeless Coast.indd 1

02/12/2016 11:35

The Nautical Trail

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The Wild West CoastDE_zcard_Cover_CORNWALL Wild West.indd 1 02/12/2016 11:33

The Seafood Coast

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Our AchievementsWe’veachievedcoveragewithatotalmediavalueinexcessof €2million,we’veseena92%increaseonthewebsitefromGermanvisitorsand190%increasefromDutchvisitorscomparedtothesameperiodlastyear.Wesawover5,000oftheonlinewalkingitinerariesdownloadedinthefirstthreemonthsandasoftheendofJunethisfigurehasrisentoover10,000downloadsintotal.Inadditiontothis,ournewSouthWestCoastPathAppfeaturingtheitinerarieshasbeendownloadedover3,500timeswithalmost6,000individualtourshavingbeendownloaded.

Sincevisiting,someofthetouroperatorswehostedhavealreadystartedofferingwalkingpackagesandhaveconfirmedsignificantvalueofbusinesssecuredthroughbookingsinaveryshorttime.Manyoftheothertouroperatorsareplanningtoincludetheitinerariesintheirprogrammesnextyear.ThishugelysuccessfulprojectwasmadepossiblethankstotheDiscoverEnglandFundandthehelpandsupportofanumberofpartners;SouthWestTourismAlliance,JurassicCoastWorldHeritageSite,VisitDevon,VisitDorset,EnglishRivieraBidCompany,VisitPlymouth,VisitExmoor,ExmoorNationalParkandVisitCornwall.

RESULTS

coverage of total media OVER

£1.3million

10,000 online walking itineraries downloaded

+3,500App

DOWNLOADS

We would like to say a big thank you to all our partners, volunteers and members for their ongoing support with

this project and to Visit England who are responsible for distributing the funding and developing England’s tourism.

190% increasefrom Dutch visitorsto the website

92%increase of website visits from German visitors

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RESULTS

Next StepsWenowknowourinternationalvisitorswanttranslatedmaterials(ifEnglishisnottheirfirstlanguage)andtailoredinformationthatdoesnotrequirethemtoalreadyhavegeographicalknowledgeorwalkingexperienceinordertoplanavisit.Bysimplifyingthebookingprocessanddevelopingtailoredinformation,wehavealreadymadebigstepstowardansweringtheneedsofthisaudience.However,thereismoreworktobedone.

Usingallthatwehavelearnt,wearenowbiddingforanationallevelprojectthatwilloffer3-14dayoptionalitinerariesfor7GreatWalksofEngland–PennineWay,SouthWestCoastPath,NorthDownWay,Hadrian’sWall,NorfolkCoastPath,ClevelandWayandCotswoldWay.The7trailshavebeencarefullyselectedfortheworld-classwalkingtheyofferaswellastheiraccessibilityviaairports,ferriesandrail.Thewalkisonlyhalfoftheexperience;it’salsoanopportunitytomeetthelocals,experienceawarmwelcome,awarmcosyfire,alocallybrewedpint,homecookedlocalfood,andacomfortablenights’sleep.WewillcontinuetotargetbothGermanyandtheNetherlandsbutwillexpandourreachtonewmarketsincludingFranceandtheUS.TheprojectwillbefundedbytheDiscoverEnglandFund,withMarketingPeakDistrict&DerbyshireastheleadandinpartnershipwithNaturalEngland,NationalTrails,DestinationMarketingOrganisations,National,RegionalandLocalbusinesssectorpartnersandVisitEnglandandVisitBritain.

This project opened our eyes to the vast and varied audiences

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What have we learnt?Thisprojectgaveustheopportunitytoreachnewmarketsbutalsoopenedoureyestothevastandvariedaudienceswehave,andmoreimportantly,whattheywantfromus.

Overseasmarkets–wantmorequalityinformationandsupporttoenablethemtoexploretheCoastPathandsurroundingareas.Ourworkmustalsoreachbeyondgeographicallocationandtargetaudiencesbyprofileandneeds.

Young people and those leading young people–wantresourcesalignedtotheNationalCurriculumthatengagechildreninaloveforexploringthePath.

Pre-nesters (under 35’s with no children)–wantbetterresourcesandmoreinformationonadventureandcoastaltourism.Thismarkethas ahugegrowthopportunity,ashighlightedbytheNationalCoastalTourismAcademy.

Trail runners–wantmoreresourcesandbetterpromotionofchallengeeventslikethe‘FastestKnownTimeChallenge’tosatisfythegrowingappetiteforTrailrunning.

Empty nesters (over 55’s)–wantsupportandadvicethatwill enablethemtoachieveaspirationsofwalkingmoreortakingon activechallenges.

Businesses–needsupportinharnessingtheirpotentialinwinningnewbusinessfromwalkingtourismtolessentheimpactofseasonality,somethingtheyhaveidentifiedasbeingthebiggestbarrierto improvingproductivity.

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Theprojectalsohighlightedabroadersetofimprovementsthatcouldbenefitallaudiencesandsafeguardthe future of the Coast Path.

Greater accessibility–Withanageingpopulation,thedemandforeasyandaccessibleroutesiscontinuingtogrow.Improvementsarealsoneededtoencourageyear-roundwalkingaspeopleareoftenputoffbypathsiftheyaremuddyandslippery.We’veworkedwithCountrysideMobilitySW,theNationalTrustandotherstoidentify,promoteandwherefeasibleimproveaccessibleroutesonandlinkingtotheCoastPathbutthereremainsmuchmoretobedone.

Betternavigation–Improvementsin4G,Wi-Fispeedandcoveragegivesustheopportunitytooffernewandimprovedresourcessuchaswalkappsandmobile-friendlywebpages.Wecouldvastlyimproveroutemappingandnavigationbytakingadvantageofthisincreaseinconnectivity.Onamorepracticalbasis,feedbackonthenewvisitorwelcomeboardshasbeenverypositiveanddemonstrateshowgoodinformationincar-parksgivesvisitorstheconfidencetoexploreandmakethemostoftheirvisit.

Improved infrastructure–ThePathisvulnerabletoextremeweather,butwecanmakeitmoreresilientbyupgradingdrainageinfrastructuretogreatlyreducetheriskofdamagefromheavydownpours.NewCoastalAccesslegislationwillsoonmakeiteasierandquickerinmostlocationstonegotiatenewrouteswhenthePathislostduetocoastalerosion,butfundingwillstillbeneededtoconstructanynewpathsneeded.

Increased routes–Wereceived1.3millionviewsin2016tothecircularwalkspromotedonourwebsite.ThisisaclearindicationthatpeoplearekeentoexplorebeyondjusttheCoastPathbutthereisanexpectation(notalwaysrealised)thatallpathswillbewellwaymarkedandingoodcondition.

RESULTS

To help meet the needs of our growing audiences and protect the Path for generations to come, we need your help. If you would like to support the charity as an individual member or as a business member please visit the website to find out how you can join us.

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SouthWestCoastPathAssociation

BowkerHouse,LeeMillBridge,Ivybridge,Devon,PL219EF,England 01752896237 [email protected] www.southwestcoastpath.org.uk

Reg.charityno.1163422