directtrack overview - digital...

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DirectTrack ® , the world’s most comprehensive performance marketing and affiliate tracking solution, is chosen by leading merchants and networks for its reliability, accuracy, and scalability. It powers more top-tier affiliate programs and online ad networks than any other solution on the market. Found in 35 countries and translated into 12 languages (including those with double byte characters), DirectTrack is a powerful, Web-based solution that can easily be private-labeled, custom-configured, and scaled around a diverse range of business models, verticals, and online strategies. AffiliateTrackingandManagementPlatform As the only affiliate tracking platform to be certified accurate, DirectTrack dominates the performance marketing industry by offering advanced tracking methodologies. To grow revenue and keep up with industry changes, innovators and early adopters are using the innovative tracking methods that DirectTrack provides – including true cookie-less tracking, action- based performance tracking, consumer-based tracking, conversion-stage tracking, and much more. DIRECTTRACK ® OVERVIEW DIRECTTRACK Formoreinformationabout DirectTrack,visitwww.directtrack. comorcallusat001-866-773-4460.

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Page 1: Directtrack Overview - Digital Riverinfo.digitalriver.com/rs/digitalriver/images/Digital...DirectTrack®, the world’s most comprehensive performance marketing and affiliate tracking

DirectTrack®, the world’s most comprehensive performance marketing and affiliate tracking solution, is chosen by leading merchants and networks for its reliability, accuracy, and scalability. It powers more top-tier affiliate programs and online ad networks than any other solution on the market.

Found in 35 countries and translated into 12 languages (including those with double byte characters), DirectTrack is a powerful, Web-based solution that can easily be private-labeled, custom-configured, and scaled around a diverse range of business models, verticals, and online strategies.

�Affiliate�Tracking�and�Management�PlatformAs the only affiliate tracking platform to be certified accurate, DirectTrack dominates the performance marketing industry by offering advanced tracking methodologies. To grow revenue and keep up with industry changes, innovators and early adopters are using the innovative tracking methods that DirectTrack provides – including true cookie-less tracking, action-based performance tracking, consumer-based tracking, conversion-stage tracking, and much more.

Directtrack® Overview

direcTTrAck�

For�more�information�about�directTrack,�visit�www.directtrack.com�or�call�us�at�001-866-773-4460.

Page 2: Directtrack Overview - Digital Riverinfo.digitalriver.com/rs/digitalriver/images/Digital...DirectTrack®, the world’s most comprehensive performance marketing and affiliate tracking

Powerful�Affiliate�Management�ToolsWith our comprehensive suite of affiliate management tools, DirectTrack allows you to manage, evaluate, and nurture your publisher relationships for maximum ROI and campaign performance. Custom design your network specifically around your unique business and brand – from affiliate interface personalization and group segmentation, to variable commission payouts, automated notifications, and more.

No other solution on the market gives you so much control over how your network looks, feels, and performs.

Performance�Optimization�and�TargetingNeed to increase your ad-conversion rate? With DirectTrack’s advanced ad optimization and targeting feature, networks can serve ads that are more focused and, therefore, more relevant.

Ads can be targeted to the time of day or day of the week, or, at a more personal level, by gender, income, age, etc. This targeted form of marketing maximizes ROI by delivering the correct ad to a specific audience at the right time.

customize�and�Localize�into�Any�Language�or�currency.With DirectTrack’s highly customizable architecture, you can seamlessly translate affiliate and advertiser interface content into any language or currency. Design and localize your affiliate network to help accelerate global market entry while reducing intercultural barriers. We understand the international affiliate marketplace because we helped build it.

Advanced�Lead�ManagementCapture, verify, enhance, score, and monetize high-quality campaign leads in real time via a variety of flexible delivery methods – including post, batch, and API.

custom�Application�Programming�interfacesEasily integrate, automate, and transfer existing in-house data directly into DirectTrack – for even more flexibility, scalability, and data intelligence.

About�digital�river,�inc.Digital River, the revenue growth experts in global cloud commerce, helps companies of all sizes build and manage their online businesses, maximize online revenue, reduce costs and minimize risk. Founded in 1994, the company is headquartered in Minneapolis with offices across the United States, Asia, Europe and South America.

For�more�information�about�directTrack,�visit�www.directtrack.com�or�call�us�at�001-866-773-4460.

©2013 Digital River, Inc.

The�directTrack�Advantage• Highly Customizable: Private-label

and custom-configure your network specifically around your unique brand and online goals.

• Accurate: DirectTrack is the only independently audited and certified technology solution on the market to feature a powerful combination of cookie-based and cookie-less tracking methods.

• Feature Rich: All the tools and resources you’ll need to quickly build a branded global network – right “out of the box.”

• Global Flexibility: Customize and localize your network and interfaces into any language or currency.

• Deep Experience: Found in more than 35 countries and translated into 12 languages – including those with double byte characters. Billions of ads served around the globe since 1994.

• Versatile: Flexible platform architecture and APIs to support diverse B2C and B2B business models and verticals.

• Scalable: Unlimited global revenue and expansion potential with a highly scalable and flexible platform.

• Secure: State-of-the-art data center and servers with dedicated and highly trained 24/7 security team.

• Dedicated Consulting Services: Quickly achieve your business goals with our expert assistance and guidance.

• Mobile-Enabled: Market on the cutting edge with our powerful mobile messaging, ad delivery and tracking solutions.