Direct (e) Mail

Cain RansbottynHead of Think Media Digital

Steven WeemaelsAccount Manager Emailvision

Michel LaukensPartner at BUBKA

My favourite song: Let’s stick together

• Boardroom – te bespreken?!!

• Resultaat Zespri

• Reasons to test– Keep on surfing the waves.– The human brain works in mysterious ways.– You must do the sum to prove it.

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• What you test should reflect what you believe will make the most difference in your results. – New direct marketing program

• Product, lists or media, marketing strategy, prices, and offers. – Established program

• offer enhancements, formats, creative execution, and premiums.– Just don't make the mistake of testing microscopic items