Direct Mail Marketing DIRECT MAIL MARKETING IS A PERFECT OPPORTUNITY TO GET YOUR COMPANY'S NAME IN THE HANDS OF CUSTOMERS WHO WANT TO HEAR ABOUT YOUR LATEST PRODUCTS, SERVICES, AND COUPONS.

Direct Mail Marketing Secrets That Boost Your Sales TrafficYou may have an incredible collection of products/services and give the most exciting offers, but without a good direct mail marketing service, your efforts won’t yield fruitful results. Make it Personal, Relevant and Captive Include Product Samples Make Mailer Creative Tailor Content to the Customer Use MailLift Include Call to Action Include iconic in Mailer Test the market Choose the best direct mail mailing list Follow ups

Direct Mail Marketing Benefits A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good fit. For example, businesses that rely primarily on internet users and have products and services that can be consumed only in the online context. Direct mail marketing benefits are as follows. Precision Targeting Extremely Measurable Extraordinary Flexibility Easily Personalized Cost Effective Many Choices & Types in Templates Reach Customers at Home Its Tangible Easy to Plan and Manage

The Mail Moment Studies confirm and statistics back up the fact that direct mail is the unsung hero of marketing channels. Being personal is still supremely

important in marketing. A staggering 70% of user say snail mail is more personal than the Internet, according to the Direct Marketing Association.

Direct mail is also an effective way to woo new customers. 39% of customers try a business for the first time because of direct mail advertising (DMA).

According to a USPS study, over 60% of direct mail recipients were influenced to visit promoted website – with the greatest influence on first-time shoppers.

Emails are easily ignored. On the other hand, many people actually open envelopes. 70% to 80% of consumers polled by the DMA in 2014 say they open most of their mail, including what they label “junk.”

Direct mail compels action. The USPS found that 23% of direct mail recipients visited the sender's store location.

The USPS study reveals that direct mail recipients purchased 28% more items and spent 28% more than non-direct mail recipients.

Almost 60% of online shoppers enjoy receiving catalogs, according to the USPS. Score one for creative departments everywhere.

98% of household collects, assess, and sort mail every day 77% say they sort their mail immediately

while only 57% of households check their personal emails on weekly basis

90% determine what mail to keep review

81% review the financial document

84% are principal grocery shoppers

Recipient Advantages of Direct Mail Convenience Study and Re-read Materials Written Record Show Information to Others Review Quickly

Customers have the opportunity to get comprehensive information and respond immediately if they are interested. Reply elements are also well-suited for dialogue with the customer (enquiries, orders, etc.) and for performance measurement.

Do's and Don’t of Direct Mail Marketing DO link to educational offers like

e-books, whitepapers and case studies

DO use direct mail to target people that are tough to reach online.

DO use direct mail to reach more of the people you're reaching online. Use it to boost campaigns.

DON'T have too much information. Use the visual, tangible aspect of mail to drive a prospect to the web for more information.

DON'T have more than 1 call to action.

DON'T try to sell on the first mailing (or even the 2nd or 3rd).

3 Key Takeaways:

Despite the proliferation of digital channels, direct mail is still a stronghold. In fact, it’s hard to think of a product or service that couldn’t be promoted through strategic direct mail marketing.

Your direct mail and digital marketing efforts should not be separated and unrelated. We’ve found that the most successful marketing campaigns blend multiple approaches.

Granted, competing with obnoxious "junk mail" can seem daunting. But a well-crafted direct mail piece, combined with other powerful tools, will stand out, get noticed and build engagement with consumers of all ages.

Why FrescoData for Direct Mail MarketingAt FrescoData, we know that the success of direct response marketing hinges on the quality of a mailing list. We maintain the most updated business and consumer direct mail marketing databases for 60+ countries and offer the change of address cleansing for each order before delivering the data to make sure that you are reaching each prospect at the correct mailing address. Global Consumer Mailing Lists with multiple Demographic selects.

Global Business Mailing Lists with country, job function and industry segmentation.

Industry Magazine Subscribers Mailing Lists

Global Frequent Flyers Mailing Lists

Worldwide Expatriate (Expats) Direct Mail Lists

Contact FrescoDataHTTPS://FRESCODATA.COM/

1-888-902-5106INFO@FRESCODATA.COM ONLINE CONTACT FORMSOURCES: DMN3.COM, ASENDIA.COM, SMALLBIZTRENDS.COM