2014SPONSOR PARTICIPATION

DINING OUT FOR LIFE 2014

THANKS TO OUR PAST SPONSORS

WHAT:Dining Out for Life is an International one-day event in April where participating restaurants donate a portion of their proceeds to the fight against HIV and AIDS. In Arizona, Dining Out For Life benefits Southwest Center for HIV/AIDS.

WHEN: Thursday, April 24, 2014

WHERE: Participating restaurants located throughout the Phoenix metropolitan area

WHO: Everyone in the community can participate

HOW: Restaurants sign up to donate a portion of their proceeds

Sponsors provide support for Dining Out For Life and the cause

Ambassadors help drive customers to the locations and greet guests

The Community Dines Out and Fights AIDS!

WHY: Financial support for the many health, education and wellness programs that serve those living with or affected by HIV/AIDS.

SOUTHWEST CENTER FOR HIV/AIDSSouthwest Center for HIV/AIDS is the only organization in the Southwestern U.S. to combine prevention and education programs, health and wellness services, as well as research and clinical trials in a single location and reaches more than 30,000 at-risk individuals each year. Southwest Center has helped to bring 32 of the 34 available HIV/AIDS medications to market, contributing to worldwide research as well as supporting Arizona’s biosciences industry.

• After Hours Creative• APS• Arizona Foothills

Magazine• Arizona Plastic

Surgery Institute• Arizona Restaurant

Association• ASU State Press• Bashas’• Bluemedia• Cable One Business• CBS 5• Cellit Mobile• KPNX Channel 12• City of Phoenix

Aviation Dept.• Clear Channel Radio• Community Tire• Echo Magazine

• FEZ• Food & Life Media• Food City• FOX 10• Fox Restaurant

Concepts• Harkins Theatres• Heatstroke News• Hensley Beverage

Company• ION Arizona• Local First Arizona• Los Olivos Hand Car

Wash• MEGA & Energy

Radio• Molina Fine Jewelers• Moving Active Adz• N’ Touch News• New Times

• One Community• Outlook Arizona• Phoenix Channel 11• Phoenix Pride• Phoenix Sky Harbor• Power Subaru• Pride Guide Arizona• Red Magazine• Sedona Now

Network Inc• Southwest Airlines• Sway Events• Switch• Tempe Convention &

Visitors Bureau• THE BEAT 101.1• Ticoz• Torosian Foundation• Wachovia• Where Magazine

diningoutforlife.com /DOFLinPHX602.307.5330 swhiv.org diningoutforlife.com

For more information, contact:Laura Cafiso at lcafiso@swhiv.org602.595.8129

THURSDAY, APRIL 24, 2014

THURSDAY, APRIL 24, 2014

Title Sponsor recognition to procede event name in all written, promotional/print materials and news releases

“Presented by”Sponsor recognition to follow event name in all written, promotional/print materials and news releases

Prominent logo placement in relation to Platinum Knife Sponsors

Prominent logo placement on all media which may include bus shelters and large scale posters

Prominent logo placement in ads placed in targeted media publications

Prominent logo placement on direct mail pieces including event invitation mailed to upwards of 5,000 local residents

Prominent logo placement on 8,000 raffle envelopes given to each diner during the event

Prominent logo placement on Dining Out for Life International and Southwest Center websites

Logo placement on all media which may include bus shelters and large scale posters

Logo placement in ads placed in targeted media publications

Logo placement on direct mail pieces including event invitation mailed to upwards of 5,000 local residents

Logo placement on 8,000 raffle envelopes given to each diner during the event

Logo placement on Dining Out for Life International and Southwest Center websites

Company name mentioned in the spring 2014 Southwest Center newsletter, The HIV Factor.

Logo on Moving Active Adz billboard truck

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THURSDAY, APRIL 24, 2014

•326 Restaurant/Bar locations in metropolitan Phoenix and Prescott •55 Sponsors•Annual Presenting Media Sponsor - azcentral.com•Annual Moving Active Adz promotional billboards•$229,000 raised Cash Donations•$565,000 raised in Restaurant donations•$222,000 Cash Sponsorships•$796,000 In-kind Sponsorships

2013 LOCAL RESULTS ARIZONA DINING OUT FOR LIFE HISTORY

LAST INTERNATIONAL RESULTS

We are happy to say Dining Out for Life in 2013 showed many “wins.” Here are the top 10:

1. Phoenix noted as one of the top 12 media markets out of 65+ participating cities in the United States and Canada

2. Durant’s donated $14,000 of revenue proceeds--WOW!

3. 10 new restaurants participated

4. Four TV news coverage stories (CBS5, Phoenix Channel 11, Fox10, 12 News)

5. 65% in restaurant giving over 2012

6. 12% net revenue increase

7. 6% increase in In-Kind media sponsorship

8. 5% increase in raffle donations

9. 3 new non-traditional participants (Los Olivos Hand Car Wash, Mesa Cookout for Life, 3-Way Bowling League along with Let-It-Roll Bowl & Entertainment)

10. 35 Volunteer Ambassadors (17% increase over 2012)

•$4.27 million raised to fight HIV/AIDS•3,253 restaurants•Subaru of America Host Sponsorship•235 million Media Impressions:•75 million TV households resulting in a 49.79% share•50 million social media impressions •31 million internet advertising fielded impressions•31 million print impressions•17 million radio impressions