dine out for no kid hungry

“Drive Business – Engage Employees with Social Media and Cause Marketing”

Dine Out forNo Kid HungryThe Campaign to End Childhood Hunger

August 31, 2011

Hosted by: Fishbowl Marketing

Presented by: Amanda Hite, CEO Talent Revolution

Sheila Bennett, Director Dine Out for No Kid Hungry

2Dine Out for No Kid Hungry

Share Our Strength’s Dine Out for No Kid HungryTM

• Driving hungry diners to 5,000 participating restaurants September 18-24, 2011

• Food Network PSA’s running 18 times per week featuring judges from the TV Show Chopped

• TV Satellite media tour featuring Food Network, Chopped Judge Marc Murphy

• Radio Satellite media tours• Ads in USA Today, promoted by companies throughout the US• twEAT OUT – Monday, September 19, 2011

– Use the hashtag #nokidhungry– Follow @dine_out– Post your fundraising promotions and encourage followers to dine with you


Top 10 tips to a successful Dine Out

1. Visit the participant resource center at DineOutforNoKidHungry.org

2. Complete press release and send to local media outlets

3. Download and customize the employee training guide

4. Order POP materials and display

5. Invite suppliers, friends and the community to dine with you September 18-24, 2011

6. Show the Scott Pelley video to employee’s

7. Implement incentives for employees that raise the most funds

Participant Resource Center: www.dineoutfornokidhungry.org Click the words – participant resource center below the family dining photo


Top 10 tips continued….

8. Food drops to local radio stations with a paragraph on your promotion

9. Post your promotion on the restaurant website with a link to DineOutforNoKidHungry.org

10.Participate in the September 19 twEAT OUT and encourage employees to use the power of social media to drive hungry diners to your restaurant

Participant Resource Center: www.dineoutfornokidhungry.org Click the words – participant resource center below the family dining photo

Dine Out for No Kid Hungry 5

Participant Resource Center….• Customizable Templates• Standard Materials• Media & Customer Outreach Tools• Case Studies• Fact Sheets• Logos and Logo Guidelines• Videos • Employee Engagement: Templates and Training Guides

5www.DineOutForNoHidhungry.org – click - participant resource center


Let’s get excited!

Activating Social Media for the Greater Good

* Led by Amanda Hite · CEO · Talent Revolution

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7Dine Out for No Kid HungryDine Out for No Kid Hungry

Get the Message Out through Social Media!

• Shift taking place – Companies DO NOT own the medium it’s community owned and driven.

• Personal Relations is the new Public Relations.• Life digitally, with superpowers. Leverage your strengths.• Best Marketing Strategy ever?... CARE!• Who is involved in Social Media?

– (1 of the fastest growing community >35).

• Create FUN and EXCITEMENT!• Engage employee’s, customers, community

Source: Talent Revolution


Tweet‐a‐Thon - twEAT OUT• Goal – engage 2,000 contributors

• Become a trending topic in 5 markets

• 40 million impressions

Interactive Google Map• Viewed 92,490 times, with over 40,000 of those views coming on September

20th (launch Tweet-a-thon). The traffic might have been higher, but the Google Map functionality crashed due to the traffic load (functionality has been enhanced for 2011 and results are expected to double).

Facebook• Dine Out and Share Our Strength Facebook fans received communications and

promotion details during the month of September.

2011 twEAT OUT Goals


• DineOutforNoKidHungry.org - annual (past 12 months)

• Unique visitors to the homepage: 47,242

• Unique visitors to the map: 107,522

• DineOutforNoKidHungry.org - September 2010

• Site visits: 65,704

• Page views: 135,781

• Time on site: 1 minute, 15 seconds

• New visitors: 87% of visitors were new

• Bounce rate: 42.50% (compared to 62.55% for Strength.org)

• Average number of searches/map visitor: 2.5

Dine Out for No Kid Hungry On-line Audience• Social Media Followers (current):

Share Our Strength: 16,522Dine Out for No Kid Hungry: 2,439

Share Our Strength: 21,436

• Recruitment Webinars & E-Newsletters

• Year-round

• audience is industry professionals

• Taco Bueno Case Study is included in webinar

• CMO and CEO participated in webinars

• Newsletter reach is over 7500


1. Be There


2. Listen to the conversation Use and follow the Dine Out @dine_out and the

No Kid Hungry Hash Tag #nokidhungry


3. Join in the conversation

• Respond to the people who are talking about your brand

• Be personal, authentic and conversational

• Let them know about The Dine Out for No Kid Hungry• Write a Blog • Record a YouTube video explaining the Dine Out • Post in your social communities


4. Host Meetups and Tweetups in your restaurant the week of the Dine Out


5. Play Foursquare


6. Recruit and engage online influencers and brand ambassadors


7. Leverage the power of video

.


8. Participate in the Dine Out for No Kid Hungry twEAT OUT and offer online prizes on September 19th

9. Distribute a special offer during Dine Out week on Twitter and Facebook

10. Run contest for those whose participate in the Dine Out


Share Our Strength

The leading organization working to end childhood hunger in America

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Dine Out for No Kid Hungry 19

• More than 17 million American children, almost one in four, don’t know when their next meal will come.

• More than 17 million American children, almost one in four, don’t know when their next meal will come.

• Almost one-third of these hungry children are under five years old.

• Almost one-third of these hungry children are under five years old.

• More than 10 million eligible kids don’t get free or reduced price school breakfast.

• More than 10 million eligible kids don’t get free or reduced price school breakfast.

• 16.3 million children qualify for summer meals but don’t receive them.

• 16.3 million children qualify for summer meals but don’t receive them.

CHILDHOOD HUNGER IN THE U.S. IS A CRISISCHILDHOOD HUNGER IN THE U.S. IS A CRISIS

The Crisis Can Be Solved: In the world’s wealthiest nation, no child should grow up Hungry and state leaders are looking to Share Our Strength for Solutions.


Share Our Strength’s Dine Out for No Kid Hungry

An Authentic Brand Fit for the Restaurant Industry

September 18-24, 2011

www.DineOutforNoKidHungry.org 20


2011 Sponsors and Partners

Partners

National Sponsors

Promotional Partners


Community Investments

Funds raised through our platforms (Taste of the Nation, Great American Bake Sale and Dine Out For No Kid Hungry) fund community based organization in all 50 states.

• Helping afterschool programs provide nutritious snacks and meals.

• Helping to feed more kids during the summer when school meals are not available.

• Helping more kids start the day off right by making school breakfast available.

• Helping more families meet their nutritional needs at home by expanding access to SNAP (food stamps) and WIC.

• Teaching families how to prepare affordable, healthy and tasty food and increasing fresh food options in high-risk communities.

www.dineoutfornokidhungry.org


Why Dine Out is SO RIGHT, RIGHT NOW!

Source: Cone Corporate Citizenship Study

• 79% of people want to work for a company that makes an impact in society.

• 64% say social & environmental activities make them MORE loyal to their employer

• 56% will not work for a company that is not socially minded

• 69% are aware of their company’s social impact.


How to Participate in the Dine Out for No Kid Hungry for the Greater Good Register on line: DineOutforNoKidHungry.org

Multi-units - Download and return the excel spreadsheet and insert restaurant listing for the consumer Google map

Go to on line Participant Resource Center and download support materials

Identify and plan your restaurant promotion

Order in store marketing materials through Calagaz Printing

Promote to the local media

Train staff using the employee training guide

Promote the event and participate in the national twEAT OUT, Monday, September 19, 2011


Thank You!

Sheila Bennett, Dine Out for No Kid [email protected]/ 678.333.7384

Amanda Hite, CEO, Talent [email protected]

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dine out for no kid hungry

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