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DigitalAttentionSpan.com
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
When it comes to helping your prospects and addressing their pain there probably
aren't really any dumb questions, but that using that word in headline is just an
example of what this article is covering.
Headlines are the �rst thing that people see when it comes to your writing. They
will either grab the attention of readers and site visitors...or your prospects will
just move on.
In fact, as many as 80% of people will read the average headline when they come
across it, but only 20% of people will actually read the entire blog post.
That’s why it's so critical you get it right.
The right headline in your content is a key part of
The most important element of a headline is that it addresses a real problem the
reader is experiencing. But you also have to make your headline as intriguing as
possible.
I'm going to walk you through a simple headline formula that can turn any question
into a powerful headline that will get more visitors to your site.
FINDING THE QUESTION TO ANSWER I touched on this in the post on creating a simple lead funnel, and since it's such a
critical piece of this puzzle, I'll include it here too.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
You can use Quora and Reddit to go inside the mind of your potential customers
and reveal what issues they need help with the most.
Quora is a question-and-answer website where questions are asked, answered,
edited, and organized by its community of users. You can research your market
here and �nd their most common questions.
Reddit is a massive collection of forums, where people can share news and content
or comment on other people’s posts. Find your market's forums and you'll see their
struggles.
How To Build A Clickable Headline With The The Easy 4-U Formula
The only “trick” to getting people to click on your headlines is meeting them where
they are: promising them a useful, ultra-speci�c, urgent, and unique answer to
their problems.
Melanie Duncan’s 4U formula is perfect for turning a question into a compelling
headline that will get clicks.
STEP 1. MAKE IT USEFUL IN SOLVING A PROBLEM
Think about the articles you click on when you’re scrolling through Facebook or
checking your emails in the morning.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
Probably it's the ones that solve a problem you are experiencing.
Understanding what will be useful to your audience is part of understanding who
they are and what they want. It meets them where they’re at, identifying a problem
they may be experiencing or a solution they may be looking for.
The Quora & Reddit method above is a perfect way to �nd what will be useful to
your market.
In most cases this is a very simple step. You just need to turn the question into a
statement.
For this post, the question I was answering was, "What's the best headline formula
for a post that answers questions?"
After applying this step the headline was:
"How To Turn Questions Into Headlines"
That directly addresses the problem in the question, and makes a promise to solve
it.
But it's boring. In the next steps, we'll tweak it to make it more clickable.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
2. Is ULTRA SPECIFIC
This kind of headline is popular because it works; we as readers like the speci�city
of knowing exactly what we’re going to get. The best headlines also go beyond that
to be even more speci�c.
Take the headline, "7 Common Foods You Should Never Eat"...it's not just foods you
shouldn’t eat, but common foods.
Or "70 At-Home Date Night Ideas To Try Tonight"...is not just date night ideas, but
at-home date night ideas.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
According to an article on Hello Bar, we shouldn't be afraid of using extra words. If
you keep your headline to about 77 characters or fewer, you’ll do �n
After applying this step the headline became:
"How To Turn Prospect Questions Into Headlines That Get Clicked"
It's not just questions...but prospect questions.
And not just headlines..but headlines "that get clicked".
3. CONVEYS A SENSE OF URGENCY
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
AdWeek's Jennifer Lux explains, "If you have ever made a purchase due to social
pressure, fear of not getting a deal or discontent around possibly missing out on a
shared experience, you know exactly what it feels like to be incentivized by the
fear of missing out (FOMO).
Applying this psychology in key ways will not only give you an edge over your
competition but will also help your target market feel connected long-term to both
your brand and its purchases.
Some words you can use in your headline to create urgency are:
Now
Fast
Quick
Hurry
Rapidly
Close
Approaching
Never
Seconds
Again
Over
Instant
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
After applying this step the headline became:
"How To Quickly Turn Prospect Questions Into Headlines That Get Clicked"
It's not just turn...but quickly turn.
4. Make It UNIQUE
Whenever you Google a topic, you get a selection of articles, blog posts, or
websites on the same topic.
If the title seems too familiar, some consumers will skip over your content purely
because they’ve read a similar article, says research from online monitoring
tool Keyhole.co.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
Anything you can do to make your headline unique will help it stand out in an
oversaturated digital world.
After applying this step the headline became:
"Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get
Clicked"
Adding (Even The Dumbest) to the headline would make it standout in a search
result or a social media feed.
Examples of Unusual Headlines:
How Spending $162,301.42 On Clothes Made Me $692,500
Seo Is Dead. Link Building Is Dead. Your Pony Is Dead
21 Reasons To Hate Kids
YOUR 4-U HEADLINE IS DONE!
My headline was signi�cantly better and the process took just a few minutes.
When you put these four elements together, you’ll �nd you come up with better
headlines every time.
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
Let's walkthrough another example of the 4-U Headline Formula.
For example, if you have a health product and wanted to write a blog post around
the question:
"What's a good macro diet plan?"
STEP 1: MAKE IT USEFUL
Since you already have the question, you know it will be useful to your market. We
just need to tweak it to give the prospect exactly what they want. They want a
good macro diet plan...so let's just give them the "best".
The Best Macro Diet Plan
STEP 2: MAKE IT ULTRA-SPECIFIC
Now, we want to make it more targeted in focus. First, I made it focus on losing fat
(versus building muscle or increasing energy).
The Best Macro Diet Plan To Lose Fat
But then I thought it needed to be even more speci�c, so I made it focus only on
losing belly fat.
The Best Macro Diet Plan To Lose Belly Fat
STEP 3: MAKE IT URGENT
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
Quickly Turn (Even The Dumbest) ProspectQuestions Into Headlines That Get Clicked
Next, we want to add a sense of urgency. This topic leads itself perfectly to using
the time element of urgency, so I added "in 30 Days".
The Best Macro Diet Plan To Lose Belly Fat in 30 Days
STEP 4: MAKE IT UNIQUE
In this �nal step the goal is to make it stand out.
I thought that "in 30 Days" would be the best place to try and add some �avor. I
Googled "faster than sayings" and found a page full of good examples.
I loved the "faster than a toupee in a hurricane", but it did require I tweak the rest
of the headline a little bit. Ended up with this:
This Macro Diet Plan Will Make You Lose Belly Fat Faster Than a Toupee in aHurricane
How much more engaging is that �nal headline above compared to the one we
started with?
CONCLUSIONIt’s easy to let headlines take the back seat in your writing process. Headlines can
wind up as a quick afterthought, but really should be treated with much more
consideration.
Be sure to set aside time to focus on good headline writing. Don’t rush through it –
choose a few favorites and consider which will work best. A headline can make or
break your article, so give it the time and attention it deserves!
Quickly Turn (Even The Dumbest) Prospect Questions Into Headlines That Get Clicked
DigitalAttentionSpan.com
BONUS CONTENT
Bonus – Turn Prospect Questions IntoHeadlines
BONUS #1. 100+ Power Words That Get MoreHeadline Clicks
The importance of headlines can never be over emphasized because headlines are
what your potential readers will �rst come in contact with and it will either pull
them in or send them away.
Your blog posts headlines need to be fascinating and attractive to anyone who
comes across the post title, you should craft your headlines in such a way that will
tempt people to click through to your blog due to curiosity to �nd out the content
behind that headline.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
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Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
BONUS #2. Using Quora to Find Prospects Problems
Quora is built upon the simple premise that people use the internet to �nd answers
to their most burning questions. The questions are asked, answered, edited, and
organized by its community of users.
It generates 200 million monthly visitors. This puts Quora within the top 60
websites in America, and the top 120 in the world.
Your prospects are part of those millions of visitors each month asking questions.
To �nd the questions they are asking, simply type into Quora’s search box the
general topic.
Let's say you have an online concealed carry training course - you could start with a
high level search with the term "concealed carry".
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
Quora will give you a list of autocompleted suggestions:
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
And when you click through to a topic page, you’ll even see an extra list of related
topics to follow along the side:
But this is the most active topic, so you'd probably want to dig into this one �rst.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
Click the "Answer" link to get to the current questions.
Next, you'd look through the questions and look for ones with the most answers.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
In this example, I found one with 51 answers:
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
You can click on the question and get more stats.
There are 13,193 people that have viewed this question...proof that there is plenty
of interest in this speci�c question within that niche.
We have a winner!
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
Also, once you �nd a good topic, you can Follow and Bookmark it.
Following a topic gets you suggested questions/writers/answers from those
topics.
Bookmarking a topic puts it in your bookmarks so you have a convenient way to
get to those topics while you’re on your feed.
That's it!
You have a good problem to solve, and are set up to �nd new ones whenever you
need.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
BONUS #3. Using Reddit to Find Prospects Problems
Reddit has now surpassed Facebook and is now the third-most-popular internet
destination for users in the United States with 330 million active users each
month.
...that's more than Twitter and LinkedIn. This popularity guarantees your prospects
are here too.
Reddit is basically a massive collection of forums, where people can share news
and content or comment on other people’s posts.
Reddit is broken into mini communities called Subreddits.
They allow users to focus on a speci�c interest or topic in posting content that gets
voted up or down by relevance and user preference.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
In essence, a subreddit is like a niche forum.
There are: speci�c subreddit rules, moderators for each subreddit voting systems
for links, self posts, and comments that depend on the subreddit theme.
What does that mean for you?
It means Reddit has a myriad of niche communities that constantly interact with
each other about things that matter to them.
Let's say you are a local marketer and want to �nd out what problems small
business owners are having with their online marketing.
A quick search reveals the "smallbusiness" subreddit with 174k subscribers.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
This is pretty high level topic, so let's dig down a little deeper.
You can search for keywords within that subreddit, like "social media" to get more
speci�c results.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
Once you get the results, start looking for questions that have a high level of
interaction:
This quick search shows that "staying consistent on social media" is a hot topic. It
had 211 upvotes and 69 comments.
So, a blog post like, "5 Simple Tips For Staying Consistent On Social Media" would
be a perfect piece of content to create.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
You can even click through and look at the most popular answers to see what
resonates with your target prospects, and see what other questions are being
asked in the comments.
Thrive Headline Optimizer is Wordpress plugin used to create and display
testimonial or customer review on your blog, website or sales page.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
BONUS #4. Split Test Blog Headlines In WordPress
Top conversion optimization experts agree: it's not enough to follow your gut
feeling. No matter how much expertise & experience you have, the only reliable
way to �nd winning headlines is to test. This way, you let the behavior of your
visitors reveal which headline works best.
Think about it...if you continually pick the best headline, you continually get more
clicks and more readers engaging with your content. This gives you a massive edge
over your competitors in the long run.
Thrive Headline Optimizer allows you to test your headlines, like the most
successful sites do, on your very own website.
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
It can evaluate these 3 critical factors:
1. Click Through Rate
2. Time On Content
3. Scrolling
How Easy Is It To Use?
Step 1: Write Headlines
Write as many headlines as you can think of for your piece of content.
Step 2: You're Done.
Start your tests and Thrive Headline Optimizer takes care of the rest. The
headlines you came up with are shown to different users when they come to your
website.
Based on the engagement factors above, data is gathered, statistically relevant
tests are run and the plugin automatically starts to display the winning headline to
your visitors to maximize engagement.
TRY IT RISK FREE FOR 30 DAYS
Bonus – Turn Prospect Questions Into Headlines
Bonus – Turn Prospect Questions IntoHeadlines
Bonus – Turn Prospect Questions Into Headlines