digital yalo - our portfolio
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DIGITAL YALO It’s noisy out there. You work hard to get your customers’ attention. Don’t bore them when they finally find you. Lets entertain them…together.
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CREATIVE RANGE
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CREATIVE RANGE
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CREATIVE RANGE
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CASE STUDIES
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CASE STUDY: JABIL
• We created have created hundreds of sales
presentations, Super Bowl print ads, sales print collateral, developed logos for them, built websites, managed events, consulted on marketing execution and best practices working as an extension of their team.
• The work is exciting and always challenging with a new projects everyday looking for ways to realize potential, accelerate humankind and engineer growth for the future.
We are Jabil’s Agency of Record for all experiential design and content spanning sales collateral, sales pitches, sales training curriculum, logos, branding, websites, blogs, campaigns, and advertisements and events.
SOLUTION
CHALLENGE
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CASE STUDY: ARCSERVE
• Their challenge was being in the business for 40
years, they were a well respected and trusted technology, but at the same time, with the advent of new technologies like cloud and virtualized storage, they were competing in a new age.
• Thus while being trusted/respected, they also wanted to be viewed as fresh/new/nimble/agile to compete with the upstarts. The result was a pop-driven design that was very visual, very graphic, but empowered by content that maintained their established, credible history.
We launched a new website arcserve in preparation for their spin-off. The arcserve site has evolved since our launch. But the original site was designed to be fully responsive and we did design, all content and all graphics.
SOLUTION
CHALLENGE
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CASE STUDY: GLOBAL PAYMENTS INC.
• The navigation (in mobile or PC) constantly informs
the visitor where they are in the site without the use of breadcrumbs, making the experience more elegant.
• The new site received both platinum and gold AVA Digital Awards!
• http://www.globalpaymentsinc.com
We launched a new, fully responsive website for Global Payments Inc. It is a highly visual, parallax site with very interesting UX elements that allow visitors to self-identify and rapidly dive into their relevant interests and content.
SOLUTION
CHALLENGE
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CASE STUDY: GEORGIA PACIFIC
• We created an engaging user experience through a
sleek redesign and strong call to actions throughout the site. With Sitecore’s personalization features, we are able to create an inbound marketing strategy that allows users to access the information custom to their journey of learning.
• A SEO keyword analysis created new opportunities for growth and an increased digital presence for a fresh site.
Digital Yalo raised the bar of modern design, content, and SEO by leveraging Sitecore’s Customer Engagement Platform.
SOLUTION
CHALLENGE
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CASE STUDY: STAR2STAR
• The original design enabled multiple personas to self-
identify, and thus fast-track them directly to the content the is most relevant to them.
• SEO and PPC strategies were implemented which resulted in a 100% increase in visitors, reduced PPC spend by 50%, while increasing conversions by 80%.
• Visual assets and very specific copy writing were created to drive up the success of click through rates and conversions.
We created a fully integrated customer journey that merges the search experience with the advertising experience with the web experience to maximize traffic and conversions.
SOLUTION
CHALLENGE
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CASE STUDY: VERITIV CORP
• Delivered 2 new websites and 2 new intranets in 12
weeks across 2 different languages.
• The sites were all launched on time and on schedule for their IPO on the NYSE.
A merger of 2 of the largest distribution companies in America. Digital Yalo helped launch a new $10bn brand for their IPO.
SOLUTION
CHALLENGE
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CASE STUDY: PLANTE MORAN
• We created an engaging user experience through a
sleek redesign and strong call to actions throughout the site. With clear social media connections and sharing features, candidates can stay up to date on the latest Plante Moran news. Candidates can clearly identify if they are fresh from college looking for a career or have an experienced background.
• Explore the options of Plante Moran - http://www.plantemoran.com/careers/pages/landing.aspx.
Digital Yalo raised the bar of modern design, content and talent acquisition in a redesign of Plante Moran’s careers page. Updating the user experience and content available to potential hires has seen a tremendous increase in traffic.
SOLUTION
CHALLENGE
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CASE STUDY: PRECISION DOOR
• Combining a fresh, colorful design with localized
SEO, content and imagery to attract, engage and compel visitors to call Precision Door.
• Customer testimonials strengthened the community feature and reviews of precision door as a leader for garage door replacement and repair. Combined with full social integration to show activity and real feedback.
• Implementing a search featured allowed users to research repair men before they make the trek to your home and reviews of services.
Digital Yalo launched multiple sites across the US, while making the brand feel local and part of the community. We built and implemented location mapping on the site to delivery highly localized content (images, copy and phone numbers) to feel like you are calling the neighborhood handyman.
SOLUTION
CHALLENGE
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CASE STUDY: PRECISION DOOR
• Digital Yalo worked to ideate, illustrate and animate
multiple promotional videos to communicate complicated topics in the simple way they were looking for to educate and grow their client base.
• These videos are being used within social media campaigns across channels.
TD Ameritrade was looking for a simple way to communicate to clients in a new way. A animated, visual approach created the engagement they wanted.
SOLUTION
CHALLENGE
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CASE STUDY: GET PLUGGED IN SXSW
• This year we had 5 bands perform, serving award
winning BBQ and an open bar all night! The theme this year was built around the well-known SNL skit with Will Ferrell and Christopher Walken around More Cowbell.
• The VIPs took home their own cowbell and Chrispher Walken t-shirt for from a memorable event.
• The event included video, banners, emails, photo booths, and give aways.
We have hosted a branded party series with several sponsors, Get Plugged In, at SXSW for the past 3 years. In 2015, we welcomed nearly 400 people to the event.
SOLUTION
CHALLENGE
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DIGITAL YALO PORTFOLIO
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Multiple inputs and deliverables integrate together throughout the design process.
Heuristic Analysis
Audience Interviews
Creative Brief
Usability Benchmark
Personas & Scenarios
Creative Concepts
SiteMap & Information Architecture
Visual & UX Design
Content Matrix
Design Optimization
Post-Release Testing &
Optimization
Usability Test
Post Pre Launch
Content Audit
Prototype
Assess & Analyze Design & Validate Optimize
USER-CENTERED DESIGN
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PERSONA DEVELOPMENT
Creating personas through extensive research, internal and external interviews will help you discover your true audience and create a roadmap to break through the noise to reach them directly. These personas are used as guides to educate internal teams!
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BUYERS JOURNEYS Illustrating the customer experience will create a clear path to purchase for your team to identify leads and prospects. Buyers are anywhere from two-thirds to 90% through their journey before they reach out to a vendor according to Forrester. These buyers journeys help your team recognize the sales cycle and how to move prospects through the funnel.
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Creative Brief
Writing Style Brief
We begin the Design with a Creative Brief and a Writing Style Guide, both of which will set the compass for the design phase.
Style Guide demonstrating the color palette, typography, icons and more.
BRIEFS AND STYLE GUIDE
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We will bring the creative brief to life with creative mood boards which set the theme, tone and direction for the user experience.
MOOD BOARDS
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Home Page
Product Page
VISUAL DESIGNS
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MOBILE RESPONSIVE DESIGNS
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BOOTH DESIGNS
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EMAIL TEMPLATES
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PRESENTATION TEMPLATES
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EVENT ENGAGEMENT AND MANAGEMENT
We have managed several events for Jabil Circuits, based in Florida. We are their Agency of Record for all sales related content, pitches, websites, blogs, campaigns, and advertisements. We created booth designs and all event assets for their presence at the Optical Fiber Communication Conference with an engaging casino theme creating custom poker chips for the private cocktail party. We’ve worked closely with their team to design private invites, food menus, booth layout, banner placement, print assets, giveaway items and social media plan for the team to implement while at the event. http://www.ofcconference.org/en-us/home/
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JABIL BLUE SKY CENTER
The Blue Sky Center is a state of the art innovation center, created to help companies realize their full potential. Our team helped create the experience with a consistent look and feel throughout the center. We developed videos, kiosks, window treatments, wall decals, the imagery for the Internet of Things lab, the center website and currently working on a mobile app for visitors. This project is ever evolving and we are ecstatic to help it grow!
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JABIL BLUE SKY CENTER GRAND OPENING
The grand opening of Jabil’s Blue Sky Center was a huge success with over 800 people in attendance! Digital Yalo supported the event with all posters and signage, emails, invitations and print assets created for the event. We created custom passports for guests to explore the center to make the experience memorable. It was an 18 hour day and the party lasted well into the evening – with press, executive, high profile clients, partners, employees and family – the Jabil culture celebrates everyone contributing to success!
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JABIL PRESS HIGHLIGHTS
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PRINT COLLATERAL
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ENGINEER DRAWINGS USED FOR: Cycle Time Verification Line Trial Samples Large Runds
USED FOR: Design Verification Performance Verification Materials Development Process Development
1 Cav Std or 4 Cav Co-Inj or
2 Cav Co-Inj
2 Cav co-inj or 4 Cav Co-Inj
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SALES TRAINING COLLATERAL
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BRAND IDENTITY
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CONTACT US
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THANK YOU!
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