W W W . C L I C K . C O . U K C L I E N T S @ C L I C K . C O . U K

D I G I T A L T R E N D S F O R 2 0 1 5

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C h r i s N o r t o n - C l i c k C o n s u l t

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W W W . C L I C K . C O . U K C L I E N T S @ C L I C K . C O . U K

A B O U T C L I C K C O N S U LT

W W W . C L I C K . C O . U K C L I E N T S @ C L I C K . C O . U K

We are Click Consult, a multi award-winning search marketing agency that has been specialising in organic and paid search since 2003. Alongside search marketing, our service offering encompasses conversion rate optimisation, inbound marketing, social media management. We’re a Google Partner and we employ Bing Ads Accredited Professionals.

W E A R E E T H I C A L I N O U R M E T H O D S , F O C U S E D O N Y O U R

G O A L S , A N D A B O V E A L L , T R A N S P A R E N T I N T H E

W A Y W E O P E R A T E

Chris Norton Organic Search Director

– Over 11 years online marketing experience with a deep understanding of the internet, marketing, technology and search.

- Global SEO / Search consultant to some of the biggest brands in the world including Siemens, Lexus, Toyota, General Motors, Volkswagen, Anheuser-Busch InBev (Stella Artois, Becks, Budweiser), Jumeirah Hotels, Atlantis The Palm, Fairmont Hotels, Siemens Enterprises, Dyson, Coca Cola, Umbro, The Co-operative Group, Lloyds Pharmacy, Bridgestone, MTV, BBC, Ofcom, Channel 4, Allianz Insurance, Chill Insurance, Gold Medal Travel, GlaxoSmithKline (Heinz, Ribena, Lucozade & Horlicks), Maplin Electronics, Airline Network (now NetFlights), Persimmon Homes, RIBA, ABTA, HomeForm Group, DFS & Sony BMG.

– Expertise in Digital Marketing Strategy, Organic Search, Content Marketing, Outreach, Paid Search, Analytics, Social Media, Affiliates, Local and Mobile Marketing.

- Co-ordinated multi-region. multi-language serach campaigns with offline marketing activity.

- Will increase in significance this year

- Consumers of all age groups learning to view media across more devices - Including; T.V., Desktop, Tablet, Smartphone, Wearables.

- With the continuing trend towards device agnostic digital content, optimisation of this content becomes significant

D I G I TA L CO N V E R G E N C E

- “A method of advertising which seeks to provide content in the context of the user’s experience” – Wikipedia

- “Banner Ad CTR’s have gone from 9% in 2000 to 0.2% in 2012, a more tailored approach has to be sought” – Christopher Ratcliff, E-consultancy

- Content Marketers under increasing pressure to drive positive engagement as well as maximising visibility, potential reach & brand awareness

- Native advertising out performing “cookie cutter” content - http://ipgmedialab.tekgroupweb.com/ipgmedialab/press-releases/ad-effectiveness-native-banner-ipg-lab.htm

N AT I V E A D V E R T I S I N G & S E O

M I C R O - S O C I A L

- Micro-social beginning to erode market share

- Shopping Apps such as WANELO, Wish & Geek setting this trend in U.K. & U.S.

- Fuelling Collaborative Economy

D A R K S O C I A L

- RadiumOne study from Nov 2014 claims “Dark Social” now accounts for 74% of all online sharing activity - http://www.thedrum.com/news/2014/11/24/dark-social-now-accounts-74-all-online-sharing-activity

- Accurately reporting huge challenge for brands

- Custom Google Analytics parameters can be used to provide greater visibility into the value of social

S E O R A N K I N G FA C TO R S

- Sep 2014 Search Metrics Study shows correlation between high organic rank and CTR% -Google.com study

- Makes Native Advertising essential for SEO

- Site speed / Page load time remains hugely influential

- Social commentary and advocacy showing reduced correlation YoY, but still important overall

Source: http://www.searchmetrics.com/knowledge-base/ranking-factors/

W H AT TO D O ?

- SEO touches almost every facet of advertising now

- Critical to your digital strategy: - Tailor content to each channel - Keep content device agnostic to maximise portability - Accurate data recording - Clear analysis to identify actionable intelligence - Ensure cross-channel strategic synergy (ATL & BTL)

- Data needs to be at the heart of what you do!

O U R S E R V I C E S

D I S C O V E R Y

O R G A N I C S E A R C H ( S E O )

P A I D S E A R C H ( P P C )

GOOGLE PENALTY REMOVAL & RECOVERY

CONTENT, OUTREACH & SOCIAL ENGAGEMENT

CONVERSION RATE OPTIMISATION(CRO)

S O C I A L M E D I A

I N T E G R A T E D S E A R C H M A R K E T I N G

D I S P L A Y A D V E R T I S I N G

S O C I A L M E D I A A D V E R T I S I N G

INTERNATIONAL & MULTILINGUAL SEARCH MARKETING

S E A R C H M A R K E T I N G C O N S U LT A N C Y

I N B O U N D M A R K E T I N G

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A N Y Q U E S T I O N S ?

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* T h i s p r e s e n t a t i o n i s a v a i l a b l e o n S l i d e s h a r e