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Digital Transformation SummitApril 26-28, 2017

The Westin, DomainGrand Ballroom

Austin, TX

RECEPTIONWEDNESDAY APRIL 26, 2017

6-8pmCocktails, Food, Music, & Networking

THURSDAY APRIL 27, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE

2017

The Future of Sales: Creating New Buyer Experiences9:30-10:30am

11:00am-Noon Dreams For Future Cities

A positive customer experience is critical to a company’s brand and, ultimately, its bottom line. With

the proliferation of technology and devices, the customer has become smarter and more powerful.

Customers now decide when and how they want to interact with brands, which has had a direct impact

on the way companies sell to their customers. While macro trends such as social, mobile, cloud, big data

and IoT are forging a new era of engagement, customers are ultimately becoming far more disruptive

than the technology itself.

This session will address how companies of all sizes can create new business practices that leverage

technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear

actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.

How can we not be inspired by dreams of flying cars, floating cities, teleportation beams and wayback

machines? At the same time, we have been haunted by nightmare scenarios of technology gone awry, of

robot domination, dystopias, and SkyNet. Now, as technology increasingly gains sentience through artificial

intelligence—with capacities to understand, learn, and predict—we look to smart devices and systems to

increase productivity, lifespans, and happiness. In this talk David Rose author of Enchanted Objects, and

Researcher at the MIT Media Lab will explore the emerging world of AI and Internet of Things through

provocative examples for how we might live differently in future cities.

Tiffani BovaCustomer Growth & Innovation Evangelist

Salesforce.com

Conference Kick-Off8:30-9:30am

David RoseCEO

Ditto Labs

Tim Costello CEO BDX

Melissa Morman

Client Experience OfficerBDX

BREAK 30 MINS

BREAKFAST 7:30-8:30am

THURSDAY APRIL 27, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE

2017

1:00-2:15pm Viewpoints From The Industry’s Leading Researchers

2:15-3:00pm Data Driven Customer Experiences

3:30-5:30pm Creating A Service Excellence Culture

During this session you will hear from 4 of the leading minds in the building industry. They will share the

latest buyer research, important trends, and answer your questions.

The Ladies and Gentlemen of The Ritz-Carlton take service excellence to the highest levels every

day. As a followup to last year’s popular session, Mr. Quitoni makes an encore appearance at DCX to

discuss creating a Service Excellence Culture. By exploring the award-winning business practices of

The Ritz-Carlton, you will discover how a service excellence culture results in engaged employees and

customers. You will be guided through The Ritz-Carlton Gold Standards—the foundation of our iconic,

global brand. You will also visit key processes such as onboarding and empowerment that lead to

legendary service and sustainable success.

Jimmy Diffee Co-founder/Creative Dir.

Peter Brumme General Manager

Jeff Meyers CEO

Joe Kirchner Senior Economist

Joe Quitoni Corporate Dir

. The Ritz-Carlton

BREAK 30 MINS

LUNCH 12:00-1:00pm

HOSTED DINNERS AT A FABULOUS DOMAIN RESTAURANT! CHECK YOUR REGISTRATION PACKET FOR SPECIFIC DINNER LOCATION

6:30pm

This session features the story of building a data-driven customer journey. Learn how to drive business

maturity, create and optimize authentic digital customer experiences, and drive new marketing technol-

ogy innovations that result in increased customer satisfaction and revenues. The session will describe

how to approach:

- Defining a digital maturity roadmap;

- Gathering and connecting data, and then using it to drive the customer journey;

- Applying customer journey analytics to align marketing with personalized engagement and maximized results;

- Obtain insights on developing digital teams, business transformation processes and operations.

Max Goijarts Marketing & Technology

OnModus

FRIDAY APRIL 28, 2017DIGITAL TRANSFORMATION OF THE CUSTOMER EXPERIENCE

2017

9:30-10:30am How Brands Are Approaching Digital Transformation

11:00am-Noon Omni-channel Marketing Turned Inside Out

Panel discussion around the latest in techonology trends and sharing hot new topics/products from the

major digital shows such as CES, SXSW, and others.

8:00-9:30am Best In Show

Trish Mueller Co-founder

Mueller Retail Consulting

Trish is the former CMO of Home Depot and has a long history of creating transformative retail

experiences. She will bring her expertise to this session and take a current look at successful

omni-channel marketing to two very different audiences: Learn what others are doing to engage

customers outside your industry, and then discover realistic and practical actions you can take to drive

change inside your company.

ADJOURN & GRAB LUNCH TO GO!

BREAK 30 MINS

BREAKFAST 7:00-8:00am

Melissa Morman Client Experience Officer

BDX

Julie Jacobson Founding Editor

CEPro

Nancy Giordano Strategic Futurist

Play Big Inc.

12:00-12:30pm Wrap Up With BDX CEO Tim Costello

Tim Costello CEO

BDX

In his role at T3, James is responsible for working with clients to identify and articulate opportunities

to engage technology to improve the business and enhance their customer’s experience. Since joining

T3, James has also facilitated all innovation labs and forums within the company to foster an organized

innovative environment. In client services, he serves as an internal consultant across clients as an expert

on emerging technologies and customer-engagement best practices.James Lanyon Director of Innovation

T3

Thank you to our event sponsors!

For more information visit www.bdxsummit.com or email: info@theBDX.com