digital textile printing: what, why and how textile printing - what...ink & fabric type...
TRANSCRIPT
© Keypoint Intelligence 1|© Keypoint Intelligence
Digital Textile Printing: What, Why and How
Ron GilboaGroup Director
October 2019
The Growing Opportunity in Digital Textile Printing & Decoration
Seminar
Sponsored by:
© Keypoint Intelligence 2|
◆
© Keypoint Intelligence 3|
Agenda
1:00-1:30 Introduction - Digitally Printed Textiles
Ron Gilboa, Keypoint Intelligence
1:30-2:00 Opportunities and Experiences in Soft Signage
Mike Wozny, EFI
2:00-2:30 Opportunities and Experiences in Short-Run Apparel
Lily Hunter, Roland DGA
2:30-2:45 Break and Refreshments
2:45-3:15 Adventures in Production Apparel and Décor
Mark Sawchak, Expand Systems/PreMex
3:15-3:45 Digital Textile Disruption and Sustainability
Debbie McKeegan, TexIntel
3:45-4:30 Conclusions and Audience Discussion
© Keypoint Intelligence 4|
The Case For
Digital Printing
© Keypoint Intelligence 5|
Production Efficiency
Make-ready reduction›Tooling
›Cylinders & screens
›Color kitchen
Load balancing and simplified job changeovers ›Less process steps (Pretreatment, Steam & Wash*)
Just in time manufacturing›Short run on demand printing
›Reduced inventory
›Quick changeover
›Automation
Waste reduction
Source: Miroglio Textile, Real THread* Some digital output may still require steam fixation
© Keypoint Intelligence 6|
Supply Chain Optimization
Streamline design process and creation of strike-offs
Support demand for inventory management› Just In time Manufacturing
Grow omni channel support for brick and mortar as well as online outlets
Diversify online channels› T-Mall, Jingdong
Adopt cloud computing
Source: JNBY, China
© Keypoint Intelligence 7|
Open to Endless Creativity
High-definition graphics and color gamut › Even photorealistic imagery
Unlimited designs and repeats
Customization › One of a kind or limited run production
premium products
Wide range of materials › Natural
› ManmadeSource: Printhead Studio
Source: SpoonFlower
© Keypoint Intelligence 8|
Support New Business Opportunities
Purchase Activated Manufacturing
›Fast execution
›Design to market in a short time
›No order is too small
Enable budding designers
Create ‘fast fashion’ options
Expand local reach
Quancious.com India
© Keypoint Intelligence 9|
Positive Environmental Impact
>90% reduction in water consumption, from 43 liters per M2 to 3 liter per M2
35% reduction in energy consumption, due to reduced evaporation and drying times
25% reduction in CO2 emissions
Positive impact on balance sheet and production cost
New Regulations establish baseline for environmental compliance
Source: Miroglio Textile, Kornit
Source: Miroglio Textile
© Keypoint Intelligence 10|
Digital Textile Printing Landscape
Apparel
FashionFast Fashion
CoutureSportswear
Accessories:Scarves
Ties
FootwearBagsBelts
Décor
UpholsteryLinens
DraperyWallcoveringsaccessories
Industrial
Transportation:AutomotiveAerospace
Marine
MilitaryMedical
Carpets
Direct-To-Garment
T-Shirt PrintingCut garment Accessories
Graphics Communications
Signs/PostersBanners
Flags
© Keypoint Intelligence 11|
Textiles Diverse Material Chemistry
Ink & Fabric Type
Placements in the forecast are accounted for by their predominant ink usage. This categorization is carried through
the forecast categories, such as installed base and ink consumption as well as print value. For each ink, we
calculate its m² coverage as well as price and application.
Ink Type Primary Materials Characteristics Pre-Treatment Post-Treatment
ReactiveCotton, viscose,
acetate, other natural fibres
Light fastness, vibrant colors, water fastness
YesSteaming &
Washing
Acid Silk, nylon, woolStrongest light fastness &
vibrancy color, water fastness Yes
Steaming & Washing
Direct Disperse Polyester, (synthetics)Light fastness, vibrant colors,
water fastnessYes
Steaming & Washing
Sublimation Polyester, polyblendGood light fastness; not as vibrant as steam fixation
Yes Heat
PigmentWide variety of
materials
Good light fastness; water fastness depends on color
vibrancyOptional Optional/Heat
© Keypoint Intelligence 12|
Digital Fabric Printing
Turnowsky
© Keypoint Intelligence 13|
2018 Digital Textile Placements by Environment
34%
Garment &
Sportswear
51%
Décor 14%
Industrial 1%
66%
Graphic
ArtsFabric
Production
Total 2018 Units: 13,504
Excluding DTG (Direct to Garment) units
Source: Keypoint Intelligence 2018-2023 Digital Textile Printing Industry Forecast
◆ Fabric production is the focus of the Textile Forecast; some overlap occurs.
◆ Fabric production continues to grow share whilst graphics side sees a slowdown.
© Keypoint Intelligence 14|
Atexco Teckwin EFI - Reggiani
Up to 80 m2/hr
Over 80 m2 /hr
Single pass
Single Pass Hybrid
Aleph
RolandMTEXEPSON
Technology in Printing
Dover - MS
Textile Printers
MimakiD-Gen
Kornit Konica Minolta EPSON - Robustelli EFI - Reggiani Dover - MS
Konica Minolta SPG Prints
DURST
Flora Hope Tech
Color Jet
Ichinose
© Keypoint Intelligence 15|
Sublimation Soft Signage
Boneida Print
© Keypoint Intelligence 16|
Wide Format Printing Drives Business
Photo: Hypsos
© Keypoint Intelligence 17|
0%
10%
20%
30%
40%
50%
60%
70%
Commercial
Printing &
Reprographics
Digital Printing
Specialist
Graphics Arts &
Creative
Packaging Screen Printer Sign & Display
% o
f To
tal R
ev
en
ue
s
Today
in 24 Months
Business Attributed to Wide Format Printing
By Industry Segment - Expected to Grow 9% in 24 Months
N = 1,405
Source: 2018 FESPA Print Census
Q: What percentage of your business/revenue is from digital wide format printing today? In 2 years?
Mean44%53%
Almost
50%of All Print Business is
Wide Format
© Keypoint Intelligence 18|
Worldwide Wide Format Print Volume
by Application 2017 & 2022
0
100
200
300
400
500
600
2017
2022
Millions M²
4.3%
3.8%
3.4%6.0%
4.5%
-4.5%0.9% 1.5% 4.0%
7.5%
3.5% 5.2%13.3%
8.3%
3.8% 3.5%
9.7%4.4% 9.1%
Can Be Produced with Sublimation
© Keypoint Intelligence 19|
2018-2023 Worldwide Wide Format Print
Sublimation for Graphics Print Volume M (M2)
7% CAGR
Source: Keypoint Intelligence 2016-2021 Wide Format Forecast
0
50
100
150
200
250
300
350
400
450
500
2018 2019 2020 2021 2022 2023
DyeSub-
Transfer
DyeSub-
Direct
CAGR -5%
CAGR 27%
© Keypoint Intelligence 20|
Sublimation Ink for Soft Signage
Photo Credit: Volloy Inc.
© Keypoint Intelligence 21|
Photo: Alaskan Brewing Co.
Photo: Volloy
Photo: Roland DG
Photo: Tihong Textile
Sublimation Ink for Multiple Applications
© Keypoint Intelligence 22|
Apparel & Decor
EFI Reggiani
© Keypoint Intelligence 23|
Winds Of Change
© Keypoint Intelligence 24|
The Dynamics of Apparel Industry
Evolving Asia segments
Fast fashion growing
Retailers competition
Direct consumer online
selling
Reshoring impact
Industry 4.0
Environmental responsibility Source: FLICKR USER TOFUPROD
© Keypoint Intelligence 25|
Retail Apparel Market: 6% Growth Through 2020
$1.2 Trillion world wide
(Retail Selling Price)
5.7% Growth CAGR ’15-’20
53% Womenswear
31% Menswear
16% Childrenswear
Source Marketline 2016
Image Source: Shutterstock
© Keypoint Intelligence 26|
Global Home Textile Sees 3.5% Annual Growth to 2020
$131bn by 2020 CAGR 3.5%
› 8% growth in India- set to become
largest supplier
• Biggest supplier of towels and
bed linen globally
Trends
›Home renovations increasing
› Linking fashion to home textiles-
customisation
›Growth in online market
Digital driven by growth in
online and customisation
Polyester gaining ground
› Strong in contract printing
Source: Business Vibes
Image: Sutlej Textiles
© Keypoint Intelligence 27|
Per Capita Apparel Spending Continues to Grow,
Driving Opportunities
Source: 2016 Wazir
0
200
400
600
800
1000
1200
United
States
Japan Canada EU-28 China Brazil Russia India
USD2015 2025
© Keypoint Intelligence 28|
Online Shopping - Clothing Tops The Chart
13%
17%
18%
18%
19%
27%
28%
29%
32%
36%
40%
47%
57%
0% 20% 40% 60% 80% 100%
DIY, garden & pets
Stationary & hobby supplies
Sports & outdoor
Toys & baby products
Furniture & household goods
Household appliances
Food & drinks
Bags & accessories
Cosmetics & body care
Books, movies, music &…
Consumer electronics
Shoes
Clothing
Mass Customization› 43% of purchases are
influenced by personalized recommendations or promotions
› 75% of consumers prefer brands to personalize messaging, offers, and experiences
› 94% of companies see personalization as critical to current and future success
Share of internet users who have purchased selected products online in the past 12 months as of 2018
Source: We Are Social 2018 Source: Nosto, Growing Your Online Funnel
© Keypoint Intelligence 29|
Textiles And The Environment:
Challenges Are Ongoing!
Textile industry is one of the top 3
water consuming industries
5,000 gallons of water = a T-shirt & a
pair of jeans
About 15% of fabric intended for
clothing ends up on the cutting room
floor
Each year, Americans throw away
approximately 80 pounds of used
clothing per person Image Source: EDGE
© Keypoint Intelligence 30|HP
© Keypoint Intelligence 31|
Reactive and Sublimation Inks Dominate Textile VolumeIndustry adoption will shift ink mix to sublimation and pigment inks
0.0
1000.0
2000.0
3000.0
4000.0
5000.0
6000.0
2018 2023
Reactive
Pigment
DyeSub
Direct Disperse
Acid
Digital fabric printing
represents about 5.3 Billion M2
in 2023
36% CAGR of pigment ink uses
is fueled by improvements in
pre-treatment & integrated
manufacturing processes
Sublimation and Disperse ins
continue to grow at 18% and
12% respectively fueled by synthetic fabric use
Source: InfoTrends 2016-2021 Digital Textile Printing Industry Forecast
CAGR 15%
2.6 B/M2 5.3 B/M2
© Keypoint Intelligence 32|
Technology in Mass Customization
Mass customization
› Its real, here, & now!
› Purchase activated manufacturing a classic example
PLM
› Tool set for collaborative management of product life cycle from concept, design, development, manufacturing, and end of life
Computer Aided Design
› Digital collections 3D avatar visualization
› 2D Mark optimization
› Print ready patterns
Haerae Textile , Korea
Wujiang Do Textile Co. Ltd, China
Gerber
© Keypoint Intelligence 33|
13%
11%
13%
21%
23%
28%
33%
36%
36%
37%
38%
64%
69%
78%
0% 20% 40% 60% 80%
Other
Flooring
Health
Leather goods
Intimates
Swimwear
Accessories
Textiles for decor – white goods
Textiles for decor – home design
High fashion/couture
Industrial applications
Fast fashion
Sports apparel
Textiles for garments
33
Top Print Application SegmentsQ97: Which of the following segments do you regularly produce textiles for?
N = 195 respondents in Fabric Printing
Multiple Responses Permitted
Source:2018 FESPA Print Census
© Keypoint Intelligence 34|
Ongoing Technology Developments
Higher speed production printing
› Growing Single pass offerings
› Higher end multi-pass system at ranging speeds and capabilities
› Direct and paper sublimation improvements
More inline- pretreat/ fixation
Improved color consistency in
manufacturing process
› Custom RIP profiles for specific fabrics and ink type
› Increase in quality assurance developments
Ink developments
› Pigment ink & binders
› Dual Ink Systems
› VAT dyes
› Recirculating heads
› Ink concentration
Adoption of Industry 4.0
› Quality control and real time maintenance
› Increased digital integration of workflow
› Signs of automation of complete system-design-print-finish-sew
© Keypoint Intelligence 35|
Streamline the Process of Digitally Designed Fabrics
Alliance between
Adobe, CSI,
DataColor
› Adobe Textile Designer
› ColorWall
› ColorReaderPRO
© Keypoint Intelligence 36|
Color Matching / Quality Assurance
Inline colorimetric
measurement
Closed loop
calibration
Defect detection
Across devices and
locations
HP
Dover MS
© Keypoint Intelligence 37|
Pigment Transfer Paper – New Frontier
Neenah Coldenhove › Pigment transfer paper for
home textile printing.
› The new 110gsm Texcol Digital Transfer Paper
› Image can achieve an ISO standard:– Light fastness of 7– Wash fastness of 4– Dry rub fastness of 5
The lowest grammage transfer paper › 18gsm - Aleph Laforte 100
› 20 GSM – HP Stitch 300/500
Neenah Coldenhove
© Keypoint Intelligence 38|
An Ongoing Challenge: The Impact of Automation
Hangzhou China
© Keypoint Intelligence 39|
In Conclusion
Digital fabric printing is a dynamic market with many
opportunities for growth in multiple segments
› Careful consideration for specific segment needs and supply
chain are key for effective forward strategy
Change of supply chain is possible with focus on:
Operations, Environment, Technology, Workflow
Selecting suppliers that can help implement your
strategy, understand your business, and support your
operation is critical for success
39
© Keypoint Intelligence
WEYMOUTH
97 Libbey Industrial Parkway
Suite 300
Weymouth, MA 02189
781.616.2100
HEADQUARTERS
80 Little Falls Road
Fairfield, NJ 07004
973.797.2100
Thank You
© Keypoint Intelligence
WEYMOUTH
97 Libbey Industrial Parkway
Suite 300
Weymouth, MA 02189
781.616.2100
HEADQUARTERS
80 Little Falls Road
Fairfield, NJ 07004
973.797.2100
@Gilboar