http://digitaltattoo.ubc.ca

Highly Visible and Hard to Remove

Trish RosseelCindy Underhill

Context

The vast array of data points that make up “personal information” in the age of online media are nearly impossible to quantify or neatly define. Name, address, and phone number are just the basics in a world where voluntarily posting self-authored content such as text, photos, and video has become a cornerstone of engagement in the era of the participatory Web.

Digital Footprints, Pew Research

http://digitaltattoo.ubc.ca TR

Context

Usage of social networking tools is high…o 55% of 18-34 year olds have placed a personal profile on at

least one online social network or community o 65% have one on Facebooko 20% on Classmates.como 15% on MySpaceo 13% on Windows Live Spaceo Nearly 25,000 Facebook users at UBC

…and can be problematic o The peril of politics for Ray Lamo Bawdy behaviour at the bordero Allegations and arrests

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http://digitaltattoo.ubc.ca

Project Goal

To help students become aware of their rights and responsibilities as creators and consumers of digital information in their… …personal…academic and …professional lives

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http://digitaltattoo.ubc.ca

Project PartnersUBC Access & Diversity Career Services Library Office of Learning Technology Student Development Writing Centre

External Thompson Rivers University University of Victoria

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http://digitaltattoo.ubc.ca

What We Did

Produced interactive, student-generated content and website design

Developed supporting materials for campus-wide campaign

Developed train the trainer style resources Trained and supported web authors Solicited user feedback Attracted media attention

CU

http://digitaltattoo.ubc.ca

Example: Teachers

http://digitaltattoo.ubc.ca

Example: Students: Gr. 9

CU

http://digitaltattoo.ubc.ca

Content Development

What do students want/need to know about?

How can we make it accessible and meaningful?

Keep it updated and fresh Get a wider presence

WEB TOUR

CU

http://digitaltattoo.ubc.ca

Learning Design

Principles: non-linear, interactive, non-judgmental , timely, content selection/creation by students

Objectives around knowledge, skills and attitudes

Engagement strategies: make it easy - low stakes: self assessment, checklists, polls, comments

Opportunities for deeper exploration: feeds, blog posts and context specific links

CU

http://digitaltattoo.ubc.ca

Technical Infrastructure

WP-MU: Blog-based, many Feeds in: using Yahoo Pipes to aggregate Feeds out: links, page content Tutorial format: one that allows for easy

sharing/re-publishing to encourage broad usability

CU

http://digitaltattoo.ubc.ca

Future Plans

Seeking new partners…o To expand contento To extend reacho To inform future developmentso To contribute ongoing support

Current funding through BCCampus - OPDF

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