digital strategy for musicians
TRANSCRIPT
DIGITAL STRATEGYFOR MUSICIANS
[NOVEMBER 7, 2014]
FRAMEWORKIN THE DIGITAL ERA, IT IS VERY IMPORTANT FOR BRANDS TO POSITION AND PROJECT COMPREHENSIVELY ON EVERY ONLINE MEDIUM
• WEBLOG
• PR
• SOCIAL MEDIA
• MAILING LISTS
• ADS & CAMPAIGNS
WEBLOGCOMMONLY KNOWN AS WEBSITE, WHERE THERE IS AN ACTIVE OPERATIONS OF THE BLOG PAGE. NOTE THE FOLLOWING ON IT:
• BIO [LONG AND SHORT VERSIONS]
• UPCOMING EVENTS
• DISTINCT SOCIAL PLUG-INS
• BLOG PAGE
• PODCAST & GALLERY
• CONTACT PAGE
PRLETS GET ON THE NEWS!
• NEWS RELEASES
• INTERVIEWS
• GUEST WRITINGS
• CHARITIES
• EVENTS
• BUZZ
SOCIAL MEDIA
PLATFORMSTHERE ARE A LOT OF PLATFORMS, IT IS VERY IMPORTANT TO HAND PICK THE PLATFORMS THAT WILL HELP THIS SECTOR
• GOOGLE+
• SOUNDCLOUD
• YOUTUBE
PLATFORM: TWITTERGUIDELINES
• TWITTER ACCOUNT SHOULD BE HANDLED ONLY BY THE INDIVIDUAL.
• GET INVOLVED IN SOME REGULAR TRENDING CONVERSATIONS (OF THE
INDIVIDUAL’S INTEREST), SPEND 10 MINUTES THRICE A DAY.
• ACCOUNTS SHALL BE LINKED [VIA SOCIAL ENGAGEMENT TOOLS] FOR THE
RELEVANCE OF THE POSTS ON EVERY PLATFORM.
• PRIMARY PLATFORM FOR BRIEF (NEWS) UPDATES FROM THE INDIVIDUAL
PLATFORM: INSTAGRAM
• SOCIAL MEDIA PLATFORM FOR PHOTO AND 30 SECOND VIDEO SHARING.
• RECOMMENDED TO LINK WITH FACEBOOK AND TWITTER FOR PHOTO UPDATES.
• SHALL BE HANDLED ONLY BY THE INDIVIDUAL ONLY
• PRIMARY ACCOUNT FOR PHOTO UPDATES FROM THE INDIVIDUAL.
PLATFORM: GOOGLE+
• A FACEBOOK-LIKE SOCIAL MEDIA PLATFORM THAT ENABLES INDIVIDUALS TO
LINK THEIR WEB PRESENCE AND RANKING.
• OPTION OF DIRECT E-MAIL OF THE UPDATES ON THE WEBSITES AND SOCIAL
MEDIA
• PROFILE SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE SHALL
UNDERGO A STRATEGY [SIMILAR TO FACEBOOK]
PLATFORM: FACEBOOK
• PROFILES [PERSONAL] SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE
[PROFESSIONAL] SHALL BE MANAGED BY THE AGENCY.
• THE PAGE WILL HAVE TO UNDERGO A CERTAIN STRATEGY
• MODERATION SHOULD BE DONE WHEN REQUIRED.
PLATFORM: SOUNDCLOUD
• SOCIAL PLATFORM FOR SHARING SOUNDS SUCH AS AUDIO TEASERS/ALBUMS,
RADIO INTERVIEWS AND CONVERSATIONS
PLATFORM: YOUTUBE
• VIDEO UPLOADING PLATFORM FOR THE UPLOADS OF CONVERSATIONS,
INTERVIEWS, CAMPAIGNS AND SNIPPETS FROM THE CONCERTS.
PLATFORM: LINKEDIN
• AS THEY SAY, EXPAND YOUR PROFESSIONAL NETWORK. MIGHT BE OF LESSER USE
IN INDIA, BUT IS A COMPREHENSIVE PLATFORM TO LET YOUR PERSONA ON WEB
TO HAND-SHAKE WITH INDIVIDUALS.
• CONNECT, CONNECT, CONNECT. INTERACT ON RELEVANT CONVERSATIONS
ATLEAST ONCE A WEEK.
BLOG
• THE PRIME FOCUS IS TO BE VERY ACTIVE ON BLOG PAGE OF THE WEBSITE WITH
MULTIPLE CATEGORIES OF THE INDIVIDUAL’S INTEREST WHERE AGENCIES SHALL
JOINTLY INVOLVING IN GETTING THE PAGE ACTIVE.
• THE PAGE SHOULD BE SOCIAL MEDIA FRIENDLY, WITH SOCIAL PLUGINS.
THE PLAN
TUTORIAL/CONVERSATION
• A DAILY OR AN ALTERNATE DAY OR WEEKLY TUTORIAL ON A SPECIFIC ACTIVITY,
STARTING FROM THE BASICS.
• THE TUTORIAL SHALL BE A VIDEO WHERE A SEQUENCE OF ATTRIBUTES
PERTAINING TO MUSIC GENRE OR INSTRUMENT IS DISCUSSED ON A
CONVERSATION.
• THE CONVERSATION SHOULD BE MORE SPECIFIED AND SHOULD BE ACROSS A
SPECIFIED PERIOD.
EVENTS AND CAMPAIGNS
• CREATIVES WITH RESPECT TO THE EVENTS AND CAMPAIGNS AS BOTH ARE DONE
ON A REGULAR BASIS.
• SOCIAL MEDIA CHAT WITH THE ENTHUSIASTS FROM TIME TO TIME FOR A
BETTER CONNECT [ESPECIALLY AS AN ACTIVITY OF LEVERAGING WITH AN EVENT
PROMO]
BACK STAGE AND REHEARSALS
• A PICTURE OR A SHORT CONVERSATION RECORDED OR A 30 SECOND VIDEO
THAT ARE CANDID [WITH DISTURBANCES] PRIOR TO A CONCERT, DURING ITS
PREPARATIONS.
MISCELLANEOUS
• MYSPACE
• OKLISTEN
• SPOTIFY
• LAST.FM
• REVERBNATION
• OURSTAGE
ADVERTISEMENTS
• PREFER FREE EVENT LISTINGS [FROM THIRD PARTIES]
• NEGOTIATE A GOOD DEAL, STANDING ON THE CLAUSES
• HAVE A SPECIFIED AND TARGETED AUDIENCE
• BE MORE SOCIAL AND MONITOR THE PROGRESS
• BE ROI CONCIOUS
