digital signage: do you buy it?€¦ · with technology that provides better information. $...
TRANSCRIPT
of retail associates say store management can improve managing employees and operational processes if empowered with technology that provides better information.
$
Shoppers don’t want to feel like they’re just a number. Digital signage attracts shoppers through personalized shopping experiences.
Digital Signage Gets Them in the Store
consumers have entered a store because a digital sign caught their interest.
increase in footfall after implementing digital media and signage technologies.
Customersexperienced
Brands are promoted and shoppers are persuaded by the limitless marketing tactics digital signage provides.
Digital Signage Promotes and Persuades
of the population, are persuaded by digital signage enough to purchase the advertised product.
29.5%
75%believe that digital advertising delivers a higher ROI than traditional or o�ine modes of advertising.
40%of shoppers will shop at a retail outlet that personalizes their shopping experience.
41%of consumers choose to shop at locations because they provide digital signage.
believe digital advertising is the most e�ective
method of influencing brand decisions.
of people find digital signage to be e�ective on brand awareness.
of consumers believe digital signage is entertaining.
90 %OVER
OVER
of buying decisions are influenced by visual factors.
of store managers agree that transmitting real-time information to their associates better ensures customer satisfaction.
47 %of shoppers agreed that they have a better experience when sales associates use the latest technologies to assist them.
Digital signage improves internal communications in retail sites so managers can stay on the floor instead to assist customers.
Digital Signage Transmits Info
of companies are using digital signage to enhance employee communications.
36 %of shoppers believed that store associates using tablets enhanced their shopping experience and
of store associates agreed that they could better serve customers if they were equipped with tablets.
59 %
Digital Signage:
D O YO U B UY IT?
SOURCES:[1] http://smallbusinessbonfire.com/wp-content/uploads/2012/05/fedex_sign_infographic.jpg[2] http://brandongaille.com/19-retail-store-signage-statistics-and-techniques/[3] http://www.computacenter.com/services/solutions/audio-visual/digital_signage_retail.aspx[4] http://www.retailmenot.com/corp/gui/pdf/RMN_DigitalMarketingStudy2014.pdf[5] http://www.slideshare.net/Jeap18au55/digital-signage-101[6] 2014 MOTOROLA SOLUTIONS SHOPPING STUDY KEY FINDINGS[7] dsxpress.net[8] http://risnews.edgl.com/retail-news/millennials-and-brand-loyalty--10-things-you-didn-t-know92491?referaltype=newsletter[9] http://winthecustomer.com/6-ways-to-make-customers-fall-in-love-with-you-infographic/#at_pco=smlwn-1.0&at_si=53e262d66b7db3e8&at_ab=per-2&at_pos= 0&at_tot=1[10] http://www.slideshare.net/Jeap18au55/digital-signage-101[11] http://www.dailydooh.com/archives/94660[12] 2014 MOTOROLA SOLUTIONS SHOPPING STUDY KEY FINDINGS[13,14,15] http://newsroom.motorolasolutions.com/Press-Releases/Rise-of-the-Connected-Shopper-61-Percent-of-Retail-Managers-Report-Consumers-Better-Infor med-than-Associates-39a4.aspx?utm_campaign=Social+Media&utm_source=linkedin&utm_medium=social&utm_content=ac4cfc52-cefc-4e9b-9ae9-91e5acbce2a2
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