SeptemberMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

Source:http://www.adweek.com/news/technology/starbucks-pumpkin-spice-lattes-are-killing-it-instagram-173351

#PSL Twitter

● #pumpkinspicelatte and #PSL received 56.8 million tweets● 5,076 tweets per minute on it’s release date

Instagram

● 731,000 posts tagged with #pumpkin, that were related to the drink ● 468,000 posts tagged with #PSL

Stats are from August 31st- September 7nd

Stats of the month

Source: http://www.adweek.com/news/technology/branded-content-leads-59-better-recall-other-digital-ads-173671http://www.adweek.com/news/technology/here-are-12-bite-sized-digital-marketing-stats-intrigued-week-173481

Branded content results in 59% higher brand recall than other digital ads

Top mobile retailers are now getting more than half of their sales via smartphones and tablets

App of the month : Pantone Studio

Source: https://www.pantone.com/studio

WHAT

● This app easily allows you to build colour palettes using Pantone’s library of 10,000 hues and also captures Pantone colour from the world around you

● Provides the ability to build and test that colour in palettes, share your work directly into design software, on social media, or with friends, and clients

WHAT WE THINK

● Excellent tool for designers leveraging a tool they always have on hand

● App more suited for professionals rather than everyday consumer

● To unlock more features and if used on regular basis a purchased upgrade needed

Thursday Night Football

Watch Here

Clever online video used as pre-roll focused on great things that happen on Thursday to announce the new football season

Would have been even more interesting had it been created specifically for the web (i.e. interactions, CTAs, digital references)

Back To School

Watch Here

Longer video made specially for the web, featuring inspiration moms in their daily “marathon” routine

Great way to feature the product as the key ingredient in a staple part of the morning routine - making the lunch, to have time to accomplish other things.

BAM’s fav

Kit Kat : Dance Challenge

Source:http://creapills.com/affichage-danse-kitkat-20160921

WHAT

● A campaign launched to reinforce and illustrate the brand’s tagline “Have a break, have a Kit Kat”

● 3 bus shelters in Colombia were transformed into dancing machines where passer-by’s were invited to follow steps and enjoy a dance while waiting for the bus

● When song finished, participants were given a score and a Kit Kat bar as a reward

WHAT WE THINK

● Campaign promotes product by featuring and reinforcing brand tagline

● Good placement at bus stops since people are usually waiting: What better way to take a break than to dance!

● Even though stunt is local, good possibility to leverage generated content online

Watch Here

Game / Contest

Source:http://digiday.com/brands/gatorade-running-serena-williams-snapchat-video-game-ad/

WHAT

● Gatorade created a video game ad on snapchat based on the U.S Open

● The tennis game features 22 levels each representing one of Serena Williams’ Grand Slam wins. The final level will unlock on the day of the Women’s Final, should Serena Williams win

● To play, you simply click on one of the three tennis balls to start the game, then tap left or right to catch the ball

WHAT WE THINK

● A cool, innovative way to advertise on snapchat● Good use of gamification and creating user engagement● Old- School visuals and sounds of game brings nostalgic

feeling to users - in line with audience on snapchat● Good way of turning an “annoyance” into a moment of fun

Gatorade : Serena Williams’ Match Point

Source: http://www.mirror.co.uk/news/world-news/mcdonalds-joins-pokemon-go-revolution-8797363

WHAT

● The popular McDonald’s Monopoly game has moved into the digital age in Australia

● The game can now be downloaded as an app, where users scan their chance cards on their phone

● Participants will be able to see cards in the real world while using their mobile's camera and a game board will appear which fits perfectly into their surroundings

WHAT WE THINK

● Enhanced game experience appeals to existing McDonald’s clientele whom already love the hit game

● Good way to surf on the somewhat recent trend of augmented reality campaigns by having a virtual game board and allowing users to play using their mobile camera

McDonald’s & Monopoly

Source:http://www.mirror.co.uk/news/world-news/mcdonalds-joins-pokemon-go-revolution-8797363

McDonald’s & Monopoly

Website / Social

Source:http://www.adweek.com/news/technology/these-11-brands-are-already-using-instagram-s-new-zoom-feature-173253

Instagram Launches Zoom Feature

WHAT

● The newest addition to Instagram allows users to zoom into photos and videos

● This feature allows you to get a closer look at a specific area of the picture

● To activate you would need to pinch the image to zoom, the photo/video will then move out of original frame and take over whole screen

WHAT WE THINK

● Allows for posts to become more interactive rather than a static photo or video

● Allows for marketers to be creative and think outside the box to create new and engaging content

● When zoomed in photos become blurry and lose gradient

Brands Using Instagram Zoom

Brands Using Instagram Zoom

Brands Using Instagram Zoom

Source: http://www.infopresse.com/article/2016/9/23/scroller-42-2-km

The “Scrolling Marathon”

WHAT

● To mark its 12th year of partnership with the Montreal Marathon, Sports Experts launched the "Scrolling Marathon"

● Users will scroll through the 42.2km site by using their fingers instead of their feet

● Along the way fun encouraging messages are given on the path● The mobile marathon is available for a week closing the day of the

marathon, and the first five finalists will receive prizes from Sports Experts

WHAT WE THINK

● New and innovative portrayal of an interactive mobile site● Great way to generate buzz for the upcoming marathon● Changing colors, progress map and encouraging messages are

excellent features and highlights

Inspirational Moments

Gap : “Do You”

Watch Here

WHAT

● “Do You” A new campaign launched by Gap, celebrates individuality

● The campaign's main message is to embrace one's personal style and is inspired by Gap's attitude of individuality, optimism and creativity

● Gap will be releasing other ads later in the season from this campaign all partnering with different artists that demonstrate the above values

WHAT WE THINK

● Clear consistent message throughout the entire campaign, which is a good way to bounce back after the loss of their brand Identity last year

● Inspirational for both consumers showing to be who you are and highlighting the individuality, but also for Gap as a brand showing you can come back from a mishap

Source: http://www.adweek.com/news/advertising-branding/ad-day-gap-champions-individuality-new-fall-campaign-172936

Gap : “Do You”

THANK YOU!