digital recruitment marketing services · digital recruitment marketing services from global career...

DIGITAL RECRUITMENT MARKETING SERVICES

CAREERS IN AFRICA A Global Career Company Initiative

careersinafrica.com

2

DIGITAL RECRUITMENT MARKETING SERVICES FROM GLOBAL CAREER COMPANY

• CEOs in African business rate talent availability amongst their most serious concerns

• HR professionals in Africa are seeking to source from a wider pool of talent than before, including the Diaspora and from across borders within the continent

• Recruitment agencies remain the top sourcing channel for African business across the continent

In this competitive market, more than 550 multinational, regional and local employers have found a partner in Global Career Company since 2002

We are now able to offer clients and selected agency partners the opportunity to source top African talent via our digital recruitment portals, including: • High-traffic regional websites (Page Rank 5 & 6), focused on African talent • The largest African careers following across LinkedIn, Facebook and Twitter • A 500,000-strong email distribution list of registered African talent • The knowledge and creativity our of African recruitment marketing team • The option to plug-in the expert support of our experienced recruitment team


careersinafrica.com

3 OUR APPROACH OUR SERVICES GUIDE FEES

RECRUITING EXCELLENCE FOR AFRICA

THE VALUES THAT DEFINE GLOBAL CAREER COMPANY, UNDERPINNING DELIVERY OF YOUR DIGITAL RECRUITMENT MARKETING

DIVERSITY Building a diverse business is the only way to deliver across a diverse recruitment landscape.

KNOWLEDGE Thought leadership, global talent mapping & regional market insight built over time to underpin world-class delivery.

CREDIBILITY As the first mover in African recruitment, we have built a reputation for excellence over more than 12 years.

RELATIONSHIPS We are a people business, and have created enduring Relationships with our stakeholders.

550+ multinational,

regional & local clients

7500+ candidates recruited

45 countries

recruited into

Credibility is more than track record. It is also our commitment to build and strengthen our authority day after day through market activity that establishes us as your trusted recruitment partner in Africa.

6 continents

21 languages

23 nationalities

Our multinational, multilingual team around the world is a key strength. They enable us to deliver Diversity in our approach to market, sector, function and seniority, ensuring that we continue to meet our Clients’ changing needs.

500,000 professionals in our

Global network

20,000 sourcing channels

worldwide

85% client retention

LONG STANDING PARTNERSHIPS (LAFARGE 2005-2014)

Creating value for our Candidates, Clients, Partners and Team sustains the Relationships which power our recruitment environment – The Global Career Company 365 Global Talent Pool™.

By building this Knowledge, we ensure that we can support our Clients in achieving their goals, whatever and wherever they may be.


careersinafrica.com


9% 12%

5% 6%

11% 2%

5% 16%

8% 10%

5% 11%

0% 5% 10% 15% 20%

Finance

Engineering

HSE

HR

IT

Legal

Logistics/Supply Chain

Management/Consulting

Marketing

Sales

Sciences

Telecoms

32%

22%

34%

Europe

North America

Africa

South America

Rest of World

32%

30%

38% 0-3 Years'

3-6 Years'

7+ Years'

A GLOBAL NETWORK OF TALENT FOR AFRICA

OUR CANDIDATE BASE AND SOURCING CHANNELS WORLDWIDE – THE GLOBAL TALENT POOL FOR AFRICA

1,000+ Contacts with university career services, faculty heads and international

offices

300+ University alumni

association contacts

200+ Student Ambassadors across

the world’s leading universities

150+ University campus

presentations around the world

50,000+ Targeted social media groups and followings

across multiple networks

7,500+ Alumni Association members

acting as ambassadors in local, regional and global

markets

20,000+ Contacts with clubs,

societies and associations worldwide

200+ Links with High

Commissions and Embassies

£1M+ Spend across targeted

trade and career events, PR, advertising and job

sites

100+ Media partners across

key regions

Functions of African Talent

Location of African Talent

Experience of African Talent

Sourcing Channels for African Talent


careersinafrica.com


DIGITAL RECRUITMENT MARKETING SERVICES FROM GLOBAL CAREER COMPANY

1 Multiple digital channels covering web, email and social

Support to create content which resonates in African markets

2

3 Select marketing only, or plug-in recruitment support, all with regional expertise for management, reporting & analaysis

30-SECOND OVERVIEW

PLATFORM BENEFITS • Underpinned by our Global Talent Pool

• The most visited, followed and read African

talent portals across web, social and email

• Africa-focused content creation and target audience

• Supported by our expertise in delivering for African markets, with the additional option of recruitment support


careersinafrica.com


ONLINE ADVERTISING – BANNERS & FEATURED JOBS

OVERVIEW

Tactically placed advertising across landing, company, function and sector pages around our websites.

OPTIONS

KEY STATS

2

1 3 & 4

1 Premium Job Post Highly visual job post including images, logo, additional content and branded application button to improve brand recognition and increase click through rate.

£300 per month

2 Featured Premium Job Two-part offer, including promotion of your roles on the careersinafrica.com homepage to secure the highest traffic volumes, and Premium Job Post to improve returns and brand recognition

£500 per month

3 Square Banner High-profile banner (250x250) positioned in the right column on key landing pages, country pages, related job and related company pages

£400 per banner, per month

4 Half Banner Right column positioning on relevant pages in an economical 234x60 format

£200 per banner, per month


careersinafrica.com


ONLINE ADVERTISING – COMPANY PROFILES & EMPLOYER SITES

OVERVIEW

Multiple ways to benefit from employer profiles on our high-traffic, high-engagement regional websites

OPTIONS

KEY STATS

5

6

7

5 Company Profile Elevated landing page with additional visuals and company information linking to all current vacancies – ideal for multiple roles where the profile page can educate and increase click through to application.

£1,500 per annum

6 Company Microsite Multi-page career profile site offering space for both vacancy and employer brand promotion – 30 times the views of a standard Company Profile, offering space to fully brief candidates on the company and recruitment process.

£5,000 per annum

7 Digital Talent Hub Multi-channel online sourcing campaign feeding a content-rich Employer Profile Site, supported by full management and reporting via a private Employer Dashboard. This recruitment service is offered as a Direct Sourcing option, or with the full support of our recruitment team, both on an annual basis to guarantee brand presence and optimal sourcing through the year.

Please request a

quote


careersinafrica.com


SOCIAL MEDIA MARKETING

OVERVIEW

Engage our community of African talent across key social channels for employer brand and vacancy promotion

OPTIONS

KEY STATS

8

11,000+ Likes

50,000+ Followers

4,000+ Followers

A B

C

D

8 Social Media Promotion Pack (Allowance per Pack) Multi-faceted social campaign across all of our networks taking advantage of the unique dynamics on each platform, including:

£1,000 per month

(taken as a pack)

a Sponsored Tweets (2 per week) Promote individual roles, prompt discussion and ride topical trends to position your employer brand.

b Sponsored Facebook Posts (2 per week) Distribute varied media, including video, images and text, showcasing the social side of your brand, gaining referrals and securing applications direct from the platform.

c Sponsored LinkedIn Posts (1 per week) Professional content on the professional network. Talk careers directly and secure active and passive career seekers’ applications for posted roles.

d Sponsored LinkedIn Group Discussions (1 per month) Leverage our uniquely engaged community of African talent via group discussions, enabling rich brand engagement and understanding prior to application.


careersinafrica.com


EMAIL MARKETING

OVERVIEW

Approach our registered database via targeted candidate emails featuring engaging content and open roles

OPTIONS

KEY STATS

10

500,000 professionals in our

Global network

54 countries

represented

13

26-35% open rate range

9 Candidate Newsletter Featured Content Featured articles hosted on our blog or your choice of site, informing and educating candidates on your EVP.

£300 per

Insertion

10 Candidate Newsletter Featured Job Highlighted opportunity within the monthly candidate newsletter including an overview of the role offered.

£300 per

Insertion

11 Candidate Newsletter Square Banner Right column banner positioned for significant click through rates from the monthly candidate newsletter.

£300 per

Insertion

12 Candidate Newsletter Full Width Banner Premium positioning within the monthly candidate newsletter for a 560x150 banner.

£500 per

Insertion

13 Exclusive Employer Promotion Email Exclusive email to a targeted selection (up to 10,000 recipients or 5 nationality segments) of the candidate database, focused entirely on your employer brand and open roles.

£1,500 per mailer


careersinafrica.com


CONTENT CREATION

OVERVIEW

Africa-focused, employer branding content for your marketing created with the support of our experts.

OPTIONS

14 Banner Creation Creation of banners for any required size or positioning, in keeping with agreed brand guidelines.

£175 per banner

15 Social Media Content Creation Creation of posts and discussion topics in keeping with agreed brand guidelines and recruitment marketing objectives,

£200 per pack, per

month

16 Article Writing Production of 500 or 1000 word content pieces for blogs, social media and featured email content to support recruitment marketing.

£100 per

500 words

17 Consultancy Services Recruitment marketing and African recruitment consultancy services available at a daily rate for any bespoke consultancy, training or project requirements.

Please request a

quote


careersinafrica.com


OUR 550+ MULTINATIONAL, REGIONAL & LOCAL CLIENTS INCLUDE:

Account Director _

phone _ +44 (0) 20 8834

email _

address _ Landmark House, Hammersmith Bridge Road, London W6 9EJ, United Kingdom

digital recruitment marketing services · digital recruitment marketing services from global career...

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