Digital Professionalism

For health professionals

Nicole SouthgateEducation Development Unit

IS THIS A FAMILIAR IMAGE??

WHICH SOCIAL NETWORKS DO YOU USE?

OUR WORLD IS INTERCONNECTED…

You

OUR WORLD IS INTERCONNECTED…

Your friends

OUR WORLD IS INTERCONNECTED…

Your friends’ friends

OUR WORLD IS INTERCONNECTED…Your friends’ friends’ friends

OUR WORLD IS INTERCONNECTED…

Your friends’ friends’ friends’ friends(this can, literally, go on forever)

Go to a browser: Mozilla Firefox, or Internet Explorer

Type www.google.com into the address bar.

In the search field – type yourname

YOUR ONLINE IDENTITY

Are these results what you were expecting?

What does it do for your professional image?

According to Business Week,

87%of headhunters use Google and social networks to make decisions about

candidates

75%of recruiters have

eliminated candidates based on what a search

revealed

How would you feel knowing that a job application of yours was turned down because of something you said or posted ten years ago?

WHAT CAN PEOPLE TELL JUST BY A SIMPLE SEARCH?

“SEE SOCIAL MEDIA AS A DIALOGUE, NOT A MONOLOGUE…”

There are many pitfalls when using social media…

You could get disciplined or fired for various reasons…

Or have a permanent online presence for the rest of your life and beyond

DO A CLEAN-UP

Tighten your privacy settings. Keep in mind that it does not protect you from someone taking a snapshot of your posts. See https://library.adu.edu/sites/default/files/eagle_eye/september13.pdf

Untag yourself from – or delete - any photos which may put you in a bad light. You can go even further and ask people to remove bad photos.

Your opinions are also important – censor any blogs and posts you may have put up

PLAN YOUR PERSONAL BRAND

Decide which social media profiles – if any – you are going to use for professional purposes.

• LinkedIn is good for professional connections and job searches

• Twitter is good for connecting with like-minded people

Does your email address, or Twitter handle have a professional name? See http://www.thefrisky.com/2013-01-31/meet-the-worlds-most-idiotic-teacher-carly-mckinney-nsfw/

1. Read 2 or more articles (next slide) • Regarding the people implicated, what could they have done to avoid

these situations?• Should censorship be taught at Primary level, or should it be seen as

common sense? Provide a reason for your answer.

2. How should a lack of professionalism online be treated?

3. What is your understanding of Digital Professionalism?

4. As a student (and future health professional), how would you ensure a pristine online identity?

Submit as an assignment via Vula on or before 4 April 2014.

TASK

LINKS FOR THE TASK

http://jobs.aol.com/articles/2013/06/18/teachers-social-media-mistakes/

http://mashable.com/2011/06/16/weinergate-social-media-job-loss/#_

http://www.nea.org/home/38324.htm

http://edition.cnn.com/2013/06/06/living/buzzfeed-social-media-fired/

http://isthatlegal.jdsupra.com/post/64983781426/5-lawsuits-at-the-collision-of-social-media-and-the-law

http://www.theguardian.com/world/2013/dec/22/pr-exec-fired-racist-tweet-aids-africa-apology

https://library.adu.edu/sites/default/files/eagle_eye/september13.pdf