digital offer presentation
TRANSCRIPT
DIGITAL OFFER CAMPAIGNS
How we’re helping businesses get more customers, increase sales, and increase brand exposure.
Biggest Challenges Businesses Face
1. Reaching new customers on a consistent basis.
2. Generating ongoing visibility and brand awareness.
3. Getting the most out of your advertising efforts, so your campaigns continue to produce results AFTER your campaign has ended.
Our company specializes in helping local businesses get more customers by identifying channels that are guaranteed to reach your
perfect customers proven to spend money with you.
WHAT EVERY EFFECTIVE ADVERTISINGCAMPAIGN NEEDS TO MAXIMIZE THEIR RESULTS
1. Offer delivery system: The manner in which the customer receives their offer.
2. Customer data capture: A means to capture customer data for future communication.
3. Specific customer targeting: A means to reach your ideal customer to avoid wasted ad dollars.
OFFER DELIVERY SYSTEM
1. Most business do not have a way to properly deliver their offer.
2. It’s important to have multiple points of entry to consume your offer.
3. Mobile marketing & email are vital to have.
4. Over 90% of text messages are open and read within the first three minutes of receipt. -tatango
1. Most ads have zero way of capturing data.
2. Data capture is one of the quickest ways to improve the LTV of your customers because it allows you to communicate long term with customers even after your campaign is over.
3. It allows your marketing dollars to work longer for cheaper.
CUSTOMER DATA CAPTURE
SPECIFIC CUSTOMER TARGETING
1. Most advertising is wasted because of mass targeting.
2. The best way to leverage the most out of your advertising dollars to to only send advertising to your perfect customers.
3. To do this, you must have access to detailed demographic targeting
HOW WE SOLVE THIS
✦ We accomplish all three areas by structuring highly effective digital offer campaigns, utilizing cutting edge software solutions, mobile marketing, and the power of social media.
✦ the type of marketing we’re doing allows us to help you to drive more sales at the fraction of the price of traditional advertising.
HOW?
Three Key Components…
PLATFORM
We use the platform where the most attention is at. A place where you’re guaranteed to find your perfect customers proven to spend
money with you…
PLATFORM
1. There are over 1.71 billion monthly active Facebook users.
2. Average time spent per Facebook visit is 20 minutes.
3. 48% of Facebook users only access the platform through mobile.
4. Facebook is the BEST platform to reach your perfect customers!
CUSTOMER DATA CAPTURE
1. We install components on your campaign that allow you to built an customer list.
2. You can then advertise and communicate with this list long-term.
3. Having the ability to build a list improves the LTV of your customers and makes your ad dollars work longer. You’re also building an asset.
OFFER DELIVERY
1. We are able to deliver your offer to ensure the greatest usage for more sales.
2. We utilize both email and text message delivery.
3. Text is proven to have a 95% open rate.
4. So when a customer signs up they receive both an email and a text message for their coupon.
AN ADDITIONAL STEP
1. We take the offer component a step further and include time driven offers.
2. We’re able to add expiring dates to your offers and send text message and email reminders to improve the overall conversions.
3. Our custom reminder system significantly increases the results of any offer campaign.
OUR PROCESS
STEP 1: We take your existing offer and turn it into a digital campaign.
STEP 2: We promote your offer on social media specifically targeted to your perfect customer, so your ad reaches exactly the customers you want.
STEP 3: We use a unique offer delivery system that is proven to increase calls and deliver more in store customers. Our unique software provides custom coupon delivery through email and text message marketing.
WHAT MAKES OUR SOLUTIONS EFFECTIVE
✦ GREATER REACH: Reach more people faster.
✦ INTEGRATED SOFTWARE:We use custom software to produce the best results: Mobile marketing,
Facebook, & a turn-key offer dissemination system .
✦ SPECIFIC DEMOGRAPHIC TARGETING:
Reach your perfect customers only!
✦ GREATER ROI:Ability to measure ad performance, so you know what’s making you the most
money.
Summary
✦ BETTER ROI: specific targeting to reach the perfect customer.
✦ BUILD AN ASSET: customer data capture to improve LTV of customers.
✦ INCREASE CONVERSIONS: Fully integrated delivery system to improve conversions.
✦ VISIBILITY: Create engagement, virility, shares, etc
HOW DO YOU MEASURE UP?
✦ Out of the components of an effective offer: delivery system, customer capture, specific targeting, how many of these areas are you utilizing?
✦ Do you see the value in installing these areas to make your ad budget work better?
✦ Would you like me to help you with any of this? Connect with me at: [email protected]