digital network - veale outdoor advertising...rolex “we’ve been a client of tom jackson and...
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Digital Network Veale Outdoor Advertising
www.vealeoutdooradvertising.com
(707) 575-3752
Why Digital?
GET NOTICED
Over the course of a month, more than 7 million cars will pass by the new digital displays located off of US Highway 101 and Interstate 80. Digital is a great way for an organization to gain exposure to a high concentration of travelers. About 4 in 10 adults that have seen a billboard or other out-of-home media in a given month will talk about the ad with others.
VEALE OUTDOOR ADVERTISING Our digital boards provide incredible color and versatility, allowing both local and national businesses to advertise to commuters in the San Francisco and Sacramento DMA’s.
THE IMPACT OF OUTDOOR The impact of outdoor advertising can be enormous when used correctly.
Over two-thirds (69%) of travelers make purchasing decisions outside of their home
82% of billboard viewers look at the message advertised
On average, a person spends over 20 hours a week traveling outside the home
LOW COST No longer worry about expensive production costs! Change copy instantly without any printing or installation costs. FLEXIBLE COPY Time sensitive and flexible ad copy is now available with the ability to run multiple ads at once, or run ads in different languages. TIMELY INFO Update ad copy in real time.
Events and Sales
Radio Stations – Now Playing
News Updates – Weather
Sporting Events – Real Live Scoreboard
Amber Alerts
ContactTom Jackson
707-575-3752
Driving Your Business
Location: South line (South of US 80) I- 80 @ 1875 N. Lincoln Street, Dixon, CA
Size: 14’ x 48’
Hours of Operation: 5:00 a.m. to 3:00 a.m. dailyLength of Ad Spot: 6 seconds
# of Ad spots/day: 1,100 minimum guaranteed
TAB Panel ID #: 30729439 – EAST FACE (West bound – San Francisco Bay Area, Napa & Sonoma)
AADT West bound: 115,000 (daily) 3,220,000/4 weeks
TAB Panel ID #: 30729440 – WEST FACE (East bound -- Sacramento, Lake Tahoe & Reno)
AADT East bound: 113,000 (daily) 3,164,000/4 weeks
at Dixon, CA Solano County – Sacramento and San Francisco Areas
This display is located between San Francisco and Sacramento on Hwy. 80 and
is viewed by stop-and-go traffic throughout the day reaching daily commuters.
East bound you can also reach traffic headed towards U.C. Davis, Sacramento,
Lake Tahoe and Reno. West bound advertising reach traffic leaving the Sacramento
area headed towards the San Francisco Bay area as well as Napa &
Sonoma County wine country.
SAN FRANCISCOBAY AREA
SACRAMENTO
VACAVILLE
DIXON
Rio Dixon Rd
80
505 DAVIS
113
Location: East line (East side of US 101) Hwy.101 @ 5435 Commerce Blvd., Rohnert Park, CA
Size: 14’ x 48’
Hours of Operation: 5:00 a.m. to 3:00 a.m. dailyLength of Ad Spot: 6 seconds
# of Ad spots/day: 1,100 minimum guaranteed
TAB Panel ID#: 30647224 - NORTH FACE South bound – toward San Francisco
TAB Panel ID #: 30716071 - SOUTH FACE North bound – Santa Rosa & Wine Country
AADT South bound: 101,000 (daily) 3,030,000/monthAADT North bound: 112,000 (daily) 3,360,000/month
at Rohnert Park, CA Sonoma County – San Francisco Bay Area
This two sided 14’ x 48’ vivid full color digital displayon the busy and exclusive North Bay Area US101 Freeway reaches over 6 million monthly North & South bound commuters, shoppers, tourists, and visitors.
SONOMACOUNTY
MARINCOUNTY - SAN FRANCISCO
ContactTom Jackson
707-575-3752
Driving Your Business
TAB OOH Ratings
Digital Network
Sacramento DMA: Solano County Digital Billboard
Location: South line Hwy. 80 @ 1875 N Lincoln Street, Dixon, CA
Size: 14’ x 48’
Hours of Operation: 5:00 a.m. to 3:00 a.m. daily (22 hours a day)
Length of Ad/Spot: 6 seconds
# Of Ad/Spots/Day: 1,100 minimum guaranteed
Term: 12 Week Minimum
TAB OOH Ratings: A18+ Weekly Impressions:
Unit # TAB Panel ID Direction Per Digital Flip Face total (all flips combined)
116 30729439 West Bound 170,617 1,706,170
117 30729440 East Bound 276,359 2,763,590
San Francisco DMA: Sonoma County Digital Billboard
Location: East line Hwy. 101 @ 5435 Commerce Blvd., Rohnert Park, CA
Size: 14’ x 48’
Hours of Operation: 5:00 a.m. to 3:00 a.m. daily (22 hours a day)
Length of Ad/Spot: 6 seconds
# Of Ad/Spots/Day: 1,100 minimum guaranteed
Term: 12 week minimum
TAB OOH Ratings: A18+ Weekly Impressions:
Unit # TAB Panel ID Direction Per Digital Flip Face total (all flips combined)
114 30716071 North Bound 221,660 2,216,600
115 30647224 South Bound 175,932 1,759,320
Digital Research
Market Snapshot: Sacramento DMA
Sacramento – Stockton – Modesto, CA
Population 2012 US Ranking 2012 Population
Total 18 4,102,352
Hispanic 11 1,160,171
White Non-Hispanic 25 2,032,810
Black Non-Hispanic 46 255,857
Asian Non-Hispanic 8 475,454
Market Snapshot: San Francisco DMA
San Francisco – Oakland – San Jose, CA
Population 2012 US Ranking 2012 Population
Total 6 7,101,097
Hispanic 7 1,724,589
White Non-Hispanic 15 2,954,170
Black Non-Hispanic 24 421,322
Asian Non-Hispanic 3 1,725,691
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Cost Per 1,000 Impressions
Major Media CPM Comparison
Dixon Digital East Bound Dixon Digital West Bound RP Digital North Bound
RP Digital South Bound Spot TV (Primetime) Network TV (Primetime)
Radio Magazine Newspaper
Source: Peter J. Solomon Company Estimates as of July 2014, median values represented with each bar.
Operational Specifications
RUN-TIME The digital display will be running 10 ads/minute, which runs each ad for 6 seconds. OPERATIONAL RUNS From 5am - 3am. DIGITAL SPEC REQUIREMENTS
File size: 200px Height x 704px Width
File type: Uncompressed .jpg
DPI: 72 default setting
Color Mode: RGB or CMYK CONTACT INFO For pricing information or other details, contact:
Tom Jackson
Email: [email protected]
Phone: 707.481.7461
Website: www.vealeoutdooradvertising.com
Testimonials
BUDWEISER “We have been working with Veale advertising for over 10 years – they have been a pleasure to work with and always taken excellent care of our needs. We wanted to use them because we wanted to have a presence targeted in Sonoma County and the North Bay area and Veale Outdoor Advertising helped us to successfully reach those customers in the right way each time.”
Michele Dudley President
MD Media/Budweiser
ROLEX “We’ve been a client of Tom Jackson and Veale Outdoor Advertising for over 10 years. The service we’ve received from Tom and his team and the billboards have been absolutely instrumental in launching our Rolex campaign in Sonoma County. We get a tremendous number of customers who come in to the store saying they just saw our billboard. Being on the billboards had brought us a huge increase in sales and brand awareness we were not getting elsewhere - thank you Tom!”
Joanne Oropeza Owner
Bennett Valley Jewelers/Rolex