A Snapshot

Sathya Sritharan

Sachin Kamaladharan

About Us

Combination of Industries – A backdrop

Monetization

Value Proposition – S.W.O.T. Analysis

Agenda :

Sathya Sritharan –

Sachin Kamaladharan - Graduated in Science from the St. Joseph's college and currently working as a Sales Executive for Akamai Technologies. Being with the Content Delivery leaders of the world helped me understand what different Digital Media do to ensure digital media assets are well protected and transmitted. I love my music and hence decided to ensure all music lovers (especially the ones who can actually play) get the right leverage to show their talent.

About Us :

Youth market has always been responsive to reality TV telecasted in the form of creative streams.

Emotional Quotient of Indian viewership is always high.

Registration of each reality show surpasses that of the previous.

Syndication of successful Reality TV shows across the globe.

Monitoring of content viewed by youth audiences.

Reality Television Industry

Digital Media Industry

Digital Media Platform

Monetization of Digital Assets

Internet Adoption In India

* - Source of Information: Press Release by The Internet & Mobile Association of India

Business ModelBuilding an Internet digital media content site.

Supported by a back-end Content Management System.

Viewers get “you-tube” like experience. Free viewership.

Content viewing based on bringing out talent.

Exposure to embryonic creative artistes.

Viral Marketing by Social Networking media.

Subscription based model viewing for popular content.

Revenue Model

Site would act like managers for talent - helping with making acquaintances.

Opportunity conversion as monetization.

Ad-revenue based monetization.

Cost-Per-Click advertising depending on Flat-rate and bid-rate.

Pay-per-view for popular events. Subscription based model of monetization.

Any device streaming explores opportunity of Mobile advertising.

Indian Online Advertising market is worth 250 crores.

Moving fast on a 43% Y-o-Y growth.

Mobile Advertising market may grow to 500 crores by 2011.

For every internet user there are five mobile phone users.

Large advertising companies are trying to make in-roads into the Indian space.

Online time & Mobile time spent is increasing at an alarming rate

Few tidbits

Value Proposition – 6 C’s

SWOT Analysis

StrengthsCost effectiveness; Generating demandCapabilities to enter any marketFew competitors in the Indian MarketPersonalized Content; reach to youth marketSkilled sources for scalability, resources and IT infrastructure.Internet Orders are cost effective compared to brick-and-mortar stores or phone orders.Viral Marketing through Social Networking, youth marketing.Personalization and building innovativeness for more returning youth users .Location based in the IT hub of India, BangaloreManagement Team are IT and Business oriented.Never-say-die attitude amongst all members.Out-sourcing IT infrastructure requirements to 3rd party to create on-demand scalability.

Opportunities

Youth Market increasingly changing towards greater online consumption Market is increasingly nascent and hence the business has a relatively flat platform. Content Delivery makes scalability on-demand and also highly cost effective in the Indian market. Audience Priority is youth market which has more spending power and more Internet awareness Number of plastic money users are increasing in India Growing number of Internet users suggests wide spread awareness to digital media content Internet penetration showing steady growth with 3.7% for 2007. *

Weaknesses

Internet consumption is limited in several sectorsSeveral gaps in Internet speeds and availability todayPublic opinion of Online purchases not very favourableManagement with limited experience in business domain.Maintenance of infrastructure and IT readiness could be an issue.Time latency in spreading of business idea within different geographies.

Threats

Internet penetration though good still suffers from high bandwidth issues and hence delivery of large size digital media contentNascent technologyOther free video viewing sites with better infrastructure capabilities Security and Financial compliance for use of plastic moneyManaging content from different contestants irrespective of qualityQuantitative business rather than qualitative

* - Source: Internet World Stats