CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY

2020 MEDIA PLANNER

DIGITAL MEDIA AND FOODPROCESSING.COM AUDIENCE

Branding/Awareness Engagement Thought

LeadershipContent

Customization Lead Generation

Website Advertising X X

Website Advertising Welcome Ad X X

Native Advertising X X

E-Newsletters X X

Single Sponsored E-Newsletters X X X

eHandbooks X X X X X

Special Reports X X X X X

White Paper Alerts & Digital Solutions X X X X X

Webinars X X X X X

Advanced Lead Service Programs X X X X X

Video Fundamentals X X X X X

Video Marketing Campaign X X X X X

With a large and diverse digital audience – including purchasers, decision makers, influencers, and top executives – FoodProcessing.com reaches out to every level and niche of the food and beverage industry.

Our digital reach includes:• More than 100,000 visitors per month to

FoodProcessing.com• More than 50,000 subscribers to Food

Processing’s digital products.

FoodProcessing.com delivers the most monthly unique visitors and average page views of the audited food & beverage industry web sites. 149,000+ Average Page Views per Month* 63,000+ Average Users per Month*Source: *December 2018 BPA Brand Audit Statements

2020 MEDIA PLANNER

WEBSITE ADVERTISINGDIVERSE AD UNITS, FLEXIBLE COSTS, SUPERIOR PERFORMANCE

LEADERBOARD

MEDIUMRECTANGLE

HALF-PAGE

• 728 x 90 pixels• 40k file size limit• Animation

• 300 x 250 pixels• 40k file size limit• Animation, rich media acceptable

• 970 x 250 pixels• 60k file size limit• Animation

POSITION CREATIVE AVAILABILITY CPM *

Leaderboard 728x90 pixels; 40k file size limit; animation, rich media acceptable Current $120

Medium Rectangle 300x250 pixels; 40k file size limit; animation, rich media acceptable Current $120

Billboard 970x250 pixels; 60k file size limit; animation, rich media acceptable Current $120

* Cost per thousand impressions, gross rates

CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY

CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY

2020 MEDIA PLANNER

FoodProcessing.com’s BEST performing ad.FoodProcessing.com’s BEST performing ad.

This exclusive position appears ‘run of site’ on any page a user enters whether they arrive as direct traffic, organically or any other method.

The Welcome Ad is a 640 x 480 unit that sits in the middle of a white screen that covers the entire page for a few seconds, with your branding and message the only thing visible (users can close the ad at any time).

Why Use a Welcome Ad?Why Use a Welcome Ad?Because it’s the only thing visible on the screen for up to eight seconds, the Welcome Ad offers an unrivaled blend of features:

• It’s the most exclusive branding and awareness opportunity of any ad position on our site.

• The ad does not compete for any ‘share-of-voice’ on the page.

• It’s usually our strongest performing ad unit typically ranging between 1.00% – 2.00% CTR.

Welcome Ad Specifications: Welcome Ad Specifications: • 640 x 480 pixels. • File format is JPG, PNG, or GIF. • 60k file size limit. • We reserve the right to approve all ad copy for the unit to conform to Putman

Media standards.

Price:Two-week ROS package with 10k guaranteed impressions:

$4,118 gross

One-month ROS package with 20k guaranteed impressions:

$6,835 gross

THE THE FOOD PROCESSINGFOOD PROCESSING ‘WELCOME’ AD: ‘WELCOME’ AD:

Dominant Branding, Superior PerformanceDominant Branding, Superior Performance

WEBADVERTISING

CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY

2020 MEDIA PLANNER

WEBSITE ADVERTISING SPECS

Standard Ad Units (gross rates per thousand impressions)

Medium Rectangle: $120

Leaderboard: $120

Billboard: $120

Welcome Ad: $4,118/2 weeks

AVAILABILITY CURRENT CURRENT CURRENT CURRENT

PLATFORMS SERVED DESKTOP & MOBILE DESKTOP & MOBILE DESKTOP & MOBILE DESKTOP

Dimensions

(WxH in pixels)300x250 728x90 970x250 640x480

Maximum Expanded

DimensionsExpansion not allowed for these units

Maximum File

Load Size40 KB 40 KB 40 KB 60 KB

Maximum Animation

Frame Rate24 fps 24 fps 24 fps 24 fps

Maximum

Animation Length 15 fps 15 fps 15 fps 15 fps

Maximum

Video LengthVideo not allowed for these units

Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted

Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range 0-4,999 0-4,999 0-4,999 0-4,999

Formats JPG, GIF, PNG, HTML5 JPG, GIF, PNG JPG, GIF, PNG JPG, GIF, PNG, HTML5