Have you been wanting to get into digital marketing, but don’t know where to start? Or maybe you’re already online and have been at it for a while, but things aren’t going as expected? Here’s a quick rundown of things you should consider when taking your business online.

Website Strategy

Maybe you already have a website, or you’re considering to have one. Here are some questions that can help you formulate a website strategy:

• Have you put some thought into what goes into your website? • What kind of information will your visitors be looking for? Does it match the information you are providing or will provide? • How can you ensure that you come up prominently in web search results (Google, Yahoo, or Bing)? • How do you get site visitors and potential customers to purchase your product or service? Do you redirect them to your shop? • Does your site have a way for visitors to contact you?

A good website strategy is the backboneof your digital marketing efforts.

You may have a website, but if it isn’t optimised to bring in potential clients, or to convert those visitors into paying customers, then your site isn’t doing its job very well.

Content Strategy

Digital content is what people read, hear, or watch about your business or brand online. This matters, because it shapes what potential customers think about your product or service. Here are some questions to get you started on content.

• What topics related to your business or brand are your customers interested in? • What kind of lifestyle do your readers or consumers aspire to have?

• What kind of content engages your customers? Are they written articles, how-to videos, inspirational graphics and quotes? Can you work with a mix of content? • Where and how do your customers consume content? When they are online, where do they usually spend their time?

Good content can bring in new customers, and keep your brand or business relevant to your existing clientele.

Having a content strategy is like good storytelling – people can’t wait to see what’s next.

Social Media Strategy

You’ve probably heard of or are using Facebook, Twitter, Instagram, and maybe LinkedIn. You probably know you can use these channels to boost your brand and connect with your customers. The question is, are you doing it right?

• Do you know who your social media followers are? • Do you regularly post updates or content to social media? • How often should you post, when, and where? • What kind of content do you post? • What’s the engagement rate and the reach of your social media posts? • Does your social media activity drive traffic to your website, e-commerce site, or physical shops?

Social media is one tool that can help increaseyour digital footprint and branding.

As with many tools, they are only as good as the way you use them. Tracking performance using analytics will help you understand what works and what doesn’t when it comes to your social media strategy.

Community Management

You want to build a loyal customer base for your brand or business. The way to do that is to engage and manage the community of users you already have. And since almost everyone is online, digital channels are a good way to build and nurture that community.

• How do you manage customer feedback online? • Is there a way for customers to reach you online? Do they feel that you are contactable and responsive? • What is the ideal turnaround time for online customer requests or feedback? What is your current response time? • Which channels (website, blog, social media, e-mail) is most effective in reaching and engaging your users? • Do you have a loyal customer base? • Do you have loyalty rewards programs that encourage repeat business? What benefits do your loyalty programs offer? • How do you measure effectiveness of your loyalty programs?

While your website and social media activity can bring new customers, community management is what keeps them.

The best customers are those that bring in a steady stream of income. How you manage your existing customers can define the success of your brand or business.

Digital Branding

We usually associate ideas, feelings, or descriptions with certain well-known brands. We associate LV with Italian luxury, BMW with German engineering, and Patek Philippe with Swiss craftsmanship. These brand identities were built with traditional marketing throughout the years, and nowadays, are being reinforced in digital media. For newer brands like Lululemon and Netflix, the brand-building happened online. The same can happen for you and your brand.

• How visible is your brand online? What does the online community say about your brand or business? • What adjectives or descriptions do you want to associate with your brand? How effective are your online activities in communicating this? • How consistent is your brand message and brand identity across all your digital channels (website, social media, blog, and e-mail)? • Who can you consider as a brand ambassador for your business? How aligned is that ambassador’s personal brand to your brand values?

How the public perceives your brand is what its identity will become.

Your digital brand can be managed by smart online marketing. Consistency is key in building a brand identity.

We hope this primer will help you get started in forming a skeleton digital marketing strategy. As you can see, a lot of thought goes into online marketing. This is just the start of a potentially exciting and rewarding digital journey. If you want to dig deeper, we have other resources you can access. We are also a short e-mail or phone call away.

NetRev Marketing is a full-service boutique digital brand and marketing agency. We are passionate about Digital Business Transformation, and want to help businesses scale and maximize their online presence.

Contact Us10A Net Lima Building 5th Ave cor 26th St., BGC Taguig 1634 PHILIPPINES(632) 669-2777info@netrev.marketing