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Digital Marketing reloaded Are CMOs ready? December 2018 , Head of Digital Center of Excellence, OPAP S.A.

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Page 1: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"

Digital Marketing reloadedAre CMOs ready?

December 2018

, Head of Digital Center of Excellence, OPAP S.A.

Page 2: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 3: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 4: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 5: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 6: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 7: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 8: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 9: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 10: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 11: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 12: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 13: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 14: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 15: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 16: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 17: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 18: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 19: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 20: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 21: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 22: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 23: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 24: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 25: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 26: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 27: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 28: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"
Page 29: Digital Marketing reloaded Are CMOs ready?...opap . No 2 customer journeys are alike diamonds, hourglasses ramlds,l funnel to traditional Moving from the opap "The network is the computer"

Thank you!


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