Pricing Guide

An at-a-glance guide to our Digital Marketing Services, Technology & Pricing

Pocket-Sized

ClickThrough is a technology led search marketing & conversion optimisation consultancy.

We offer clients the following services.

Pay Per Click Management. Search Engine Optimisation. Social Media Optimisation. Affiliate Marketing Management. Online PR Services. Web Analytics Consultancy. Conversion Optimisation Services. Multilingual Search Marketing. Online Media Planning Services. Patented Digital Marketing Technology

Since 2004 we have helped our clients in the UK, USA & Europe reach new customers in over 30 countries, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable advice without up-front commitments:

Our Digital Strategy Wheel approach puts your goals at the centre. Everything we do is built around driving up conversion rates, not costs. We don’t tie clients into long term contracts, giving you peace of mind. Proven track record from our work with clients including Peugeot, Halfords, Nectar, Computeach, Comic Relief & Wolseley. Our people all receive our industry-leading, Digital Academy training. Full account management team, with senior level contact for every client. Active members of the IAB, eConsultancy & SEMPO. Thought leaders, giving clients the inside track on what matters in search before it happens

Whether you are thinking of changing your search or digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help. Find out what we can do to grow your business. Call us on 0800 088 7486 or visit www.clickthrough-marketing.com

About ClickThrough Marketing

Company Profile

The Digital Strategy Wheel™ underpins our unique approach to your Internet Marketing Strategy.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

We know that the most successful online campaigns comes from a blend of creative inspiration and the right application of technology. We have a range of in-house technologies so you can make the most of your online marketing.

Technology Description

BidCops™

BidCops™ technology allows you to pinpoint areas of budget

wastage in your Google AdWords Account, identifying the

hidden pitfalls that are stopping your campaign from working.

ContentVOX™

Our hand-built technology allows our journalists to ensure

every news article they write is of the right quality, is search

engine friendly, is sent to social networks and is fully trackable.

KeywordROI™

Our unique keyword research mining technology will give you

a targeted database of relevant, categorised keywords with

traffic projections and ROI estimates at a keyword-level based

on data taken directly from your Google Analytics account.

Conversion Spy™

Are gaps in your websites conversion architecture losing you

business? Conversion Spy™ identifies hidden problems in your

websites sales process that cause buyers to abandon sales.

Analytics Doctor™

Is your web analytics installation telling you what you really

need to know? Analytics Doctor is our web analytics auditing

service. We will identify where your current installation is

letting you down, and how you can get it back on track.

eCommerceLEAP™

Designed specifically for eCommerce websites, our technical

audit evaluates key areas that are stopping your website from

achieving it’s potential. Areas evaluated include Duplicate

Content, 404 Errors, Internal Linking and URL formatting.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Services Price* Description

AdWords Audit £300 Review by an AdWords Qualified Individual using in-house analytics technology & dashboards.

SEO & Website Audit £900 Evaluation of your site against key areas & SEO recommendations.

eCommerce SEO & Site Audit £1,200

An audit specifically created for eCommerce websites to unleash your site’s natural rankings through best practices.

Competitor Audit £200 Key metrics comparing you to 5 of your key online competitors.

Keyword Audit £500 Custom keyword database with ROI forecasting from SEO & Paid Search.

Social Media Audit £400 Review of your social media performance vs. key competitors.

Analytics Audit £400 Evaluation & tune-up of your Google Analytics by a Google Analytics Qualified team.

Conversion Audit £400 Audit of how well your site converts visits to leads, sales & site recommendations.

Know your online marketing needs work but don’t know where to start? ClickThrough has developed a series of Audits which identify where your existing online activity is letting you down, & how it can be improved.

Let our experts identify where your existing activity is costing you money & sales.

Proven process pinpoints areas for development & gives pointers for improvement.

Google Analytics & AdWords audits performed by our in-house Qualified Individuals.

Let your site benefit from our years of experience in helping businesses succeed online.

On-Demand Services

* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Services Price* Description

Google AdWords From £400 Creating a new account, or restructuring an existing account.

Yahoo! From £400 Extending paid search reach via the web’s oldest search engine.

Bing From £400 Additional pay per click traffic from Microsoft’s search network.

YouTube From £400 Finding your prospects on the biggest video site, owned by Google.

Google Display Network From £400 Leveraging the web’s largest display advertising network to grow sales.

Google Remarketing From £400 Targeting previous visitors to your sites through ads appearing on other sites .

Facebook From £400 Micro-targeting consumers on the world’s biggest social network.

LinkedIn From £400 Reaching the B2B market in an affordable way through DirectAds.

Is your paid search campaign costing you money? Need a new campaign but don’t know where to start? Our online advertising experts create powerful campaigns from scratch, or overhaul existing ones, to get you back on track.

Campaigns built from the ground up; keyword research, account structure & copywriting.

Proven step-by-step methodology to generate improved results from existing campaigns.

Extending existing campaigns on Facebook, LinkedIn & other social networks.

Use behavioural targeting technology to target your prospects across the web.

On-Demand Services

* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Services Price* Description

Site Migration From £800 Best practice site migration & risk management consultancy, from a one-off audit to full project management.

Directory Marketing From £300 Increasing referral traffic, links & SEO value through targeted, quality directories.

Google Places From £200 Creation and/or optimisation of Google Places listings for search visibility.

Google Products From £300 Submission & optimisation of your ecommerce product feed to Google’s powerful Product search.

Facebook From £400 Evaluation of your existing Facebook presence & social strategy formulation.

Twitter From £400 Audit of your current Twitter account & future strategy recommendations.

YouTube From £400 Review of your YouTube profile & developing a strategy.

Foursquare From £400 Encourage consumer brand interaction through Foursquare optimisation.

Is your website lost in organic search results? Don’t know where to start with social media? Our team has years of experience in helping businesses get SEO & Social right by increasing rankings, traffic, engagement & conversions.

Allow our experts to kick-start specific aspects of your online marketing strategy for you.

Our conversion experts build SEO & social media strategies that deliver sales & enquiries.

Platform-specific social media FastTracks deliver support in the areas you need the most.

Google Places & Products FastTracks help you achieve extended reach on Google.

On-Demand Services

* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Services Price* Description

Online Press Release £360 per release

Creation, optimisation & distribution of an online press release to 1000’s of sites

Article Marketing £210 per

article

Article writing, optimisation & syndication to 2,500 site to build link reputation to your website

Video Marketing £300 per

video Optimisation & distribution of your video to major networks

On Page Content Optimisation £105 per

page Optimisation of every on-page element for SEO for existing pages

Titles, Keywords & Descriptions £100 for 5

TDKs Optimisation of TDKs on 5 existing pages on your site

On Page Content Writing & Optimisation

£210 per page

End-to-end page creation from copy to metadata to optimisation, quality checking and sign-off .

* Fees quoted are for Managed Service clients. Our fees can vary depending on project scope For large volumes, discounts will apply so please call us on to 0800 088 7486 for a quote.

Quality, relevant content is the bedrock of a successful online marketing strategy. We employ full-time copywriters & journalists to create unique content for our clients, from SEO optimised copy to web-ready press releases.

Our in-house copywriters work directly to your brief, matching your messaging & tone.

Take advantage of our expertise to distribute content & video out across the web.

Our copywriters work hand-in-hand with our SEO team to produce fully-optimised web copy.

Scalable service; from single pages to full site rewrites & new website launches.

On-Demand Services

Services Monthly Fee Description

PPC Manager £400 to £15,000 per month

Our monthly fee depends on the complexity of your account, support required, number of products / keywords, countries targeted, service level & hours required to manage your account effectively.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

As a specialist PPC agency we help both clients new to PPC & those with existing AdWords accounts, reduce spend & increase conversions through advanced bid management & landing page optimisation strategies.

Your account managed by Qualified Individuals within an AdWords Qualified Company.

We use best-of-breed bid management tools to save our clients 40% of spend, on average.

Our Keyword ROI Database™ demonstrates how we will increase sales before you sign up.

Dedicated Account Director with responsibility for creating a winning Paid Search strategy.

Managed Services

Management by AdWords Professionals

Account Direction & Strategy

Existing Campaign Re-Structuring

New Campaign Build

Keyword ROI Database

Keyword Position & CPC Optimisation

Budget Control & Management

Creative (CTR) Ad Reviews

Keyword & Match Type Optimisation

Quality Score (QS) Optimisation

Impression Share (IS) Optimisation

Day Parting Optimisation

Google Ad Network & Social Media Access

Bing, Yahoo! & Other Engines

Mobile device targeting

Technology Setup & Tracking

Performance Reporting & Dashboards

Conversion Optimisation

Our paid search management services can include:

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Services Monthly Fee Description

SEO Manager £500 to £20,000 per month

Our monthly fee depends on the support required, number of products / keywords, countries targeted, service level & hours required to manage your account & achieve your goals.

Do you want more sales from search? We are a specialist search agency who drive traffic & sales using ethical SEO techniques; keyword research, content & site optimisation, link building & conversion optimisation.

Our ethical, safe search marketing techniques protect your website & brand.

We are independent, leaving us free to choose the best SEO tools available.

We can prove how your site will benefit from optimisation using our Keyword ROI Database™.

Dedicated Account Director with responsibility for creating a winning SEO strategy

Managed Services

Management by SEO/Social experts

Account Direction & Strategy

Keyword ROI Technology & Database

Website Technical Audits

Link Score Profiling & Link Building

Free Directory Strategies

Paid Directory Strategies

Press Release & Article Writing

Press Release & Article Syndication

Optimisation of Syndicated Content

Forum Marketing Strategies

Video Syndication Strategies

Social Bookmarking Strategies

On Page Content Writing & Optimisation

Technical SEO Checklists & Audits

Site Migration & SEO Risk Management

Performance Reporting & Dashboard

Competitor & Back link Analysis

Our SEO management services can include:

Services Monthly Fee Description

Link Building & Online PR Manager

From £300 per month

Bespoke Link Building – strategies include Articles & Online PR, Directory submission, Forum Marketing, Authority link acquisition, Social media & bookmarking & Video Marketing.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Is your website lacking the link love it deserves? Our ethical link building experts will evaluate your current link profile & create a balanced link building strategy that will help increase your organic search engine rankings.

We will audit your current link profile to find areas of deficiency vs. your online competitors.

Full range of link building techniques on offer to allow for a fully bespoke strategy.

Our safe link building techniques are carried out by our in-house team of SEO experts.

ClickThrough Marketing have been running ethical link building campaigns since 2004.

Managed Services

Online article distribution.

Major web directory submission.

Social bookmarking campaigns.

Online Press Release distribution.

Local web directory submission.

Forum marketing for link building.

Targeted link building requests.

Niche web directory submission.

RSS Feed Syndication for link building

Social media link building.

Authority link acquisition.

Online Press Release copywriting.

Product Feeds for link building

Video marketing for link building.

Wiki development for link building.

Advanced Blog strategies.

Article content creation.

Other Advanced link building techniques.

Our Link Building services can include:

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Wouldn’t it be great if you could expand your sales team & yet only pay for results? Affiliate Marketing lets you do just that. We can help establish an affiliate program & provide ongoing reporting & affiliate management.

We can help you create an affiliate program from scratch.

Leverage our relationships with affiliate networks to get your program running faster.

Help in creating a program that will attract affiliates who are active in your market.

Unique insights from an agency that employs full-time a number of active Affiliates.

Services Monthly Fee Description

Affiliate Management £300 to £5,000 per month

Our monthly fee depends on the support required, number of products / affiliates, networks used, service level & hours required to manage your account & achieve your goals.

Managed Services

Affiliate Network Shortlist Services

Affiliate Programs Strategy Creation

Running Affiliate Newsletter Campaigns

High-Converting Banner Creation

Drafting Affiliate Terms & Conditions

Direct Liaison with Super-Affiliates

Dashboard Reporting on Your Campaign

Leveraging Affiliates in Social Media Plans

Setup & Maintenance of Affiliate Tracking

Support in the Event of Affiliate Fraud

Affiliate Brand Bidding Reporting

Competitor Program Analysis

Creating Targeted Affiliate Incentives

Lead Validation & Monitoring Services

Forum & Instant Message Representation

Google Analytics Tracking Integration

Creation of Unique Affiliate-Only Content

Affiliate Recruitment & Retention

Our affiliate management services can include:

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Do you know which parts of your online marketing are letting you down - & why? Our suite of Tracking & Analytics Services ensure that every part of your online marketing activity is correctly attributed, monitored & tracked.

Your Google Analytics installation fine-tuned by our Google Analytics Qualified Individuals.

Call Tracking for a complete breakdown as to how your call centre & online activity interact.

Stay on top of your key metrics with KPI Dashboard built around your business needs.

Be the first to know about website downtime with our always-on downtime monitoring.

Managed Services

Services Price* Description

Call Tracking £50 per month

Set-and-forget call tracking that allows you to identify which activity has resulted in calls with full Google Analytics integration.

KPI Dashboards £158 per

month

Concise, to-the-point reporting with all your key online marketing metrics in one place.

Google Analytics Support £100 per

hour

One-to-one advice and implementation from our Google Analytics Qualified Individuals.

Website Downtime Alerts £25 per month

Always-on website monitoring including notification by SMS & email so that you know about downtime before your customers.

Find out what we can do to grow your business. Call us on 0800 088 7486 or visit clickthrough-marketing.com

Pay Per Click Marketing By Phil Robinson & Lindsey Annison

Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

Find killer keywords your competitors have missed. Write punchy ads that drive sales and conversions. 101 Pay Per Click tactics, including the latest AdWords changes to watch out for.

Search Engine Optimisation By Phil Robinson & Lindsey Annison

Discover the essential SEO tips and tricks you need to maximise your search engine and online presence.

Build a site that search engines will love. Harness the power of Twitter and social media. 101 tactics that drive real SEO results.

To request your FREE preview of either book, go to: clickthrough-marketing.com/books