Digital Marketing: Opportunities in IT

Pournima K. Jangle *1 Asst. Prof. Department of Computer Science

Tilak Maharashtra Vidyapeeth,Vidyapeeth Bhavan,Gultekdi, Pune-37, Maharashtra, India

Abstract: From my review Iwould like to express that there is

vast scope in future for IT student in digital marketing

as percentage of digital marketing user increases.

Nowadays in modern digital world it is in demand to

make the effective and attractive website for digital

marketing. IT student can use their technical as well as

management skill here. In that perspective they should

think while designing and making website.

Keywords: Digital Marketing,PPC search,Content

Marketing,Search Engine Optimization

I. Introduction

Day by day our world becomes digitalized as it is essential for

us for improvement of our industries and society.Everywhere

we used technology and technology also becomes advanced

day by day. SO there is tremendous growth in the IT sector for

career to the students. There are various categories in which IT

students can get jobusing their caliber and knowledge.Some of

them are:

Digital Marketing

Social Media

Cloud Computing

Data Science

Data Analytics

Cyber Security

Development

And many more…

Fig.1 Digital Marketing opportunities

(Source: https://www.webtrainings.in)

Digital marketing is the platform where we can establish or

promote ourproducts brand and services.More and more

companies want to promote their product or services through

digital marketing. And if we see in 10 years the drastic growth

is happened in digital marketing at the same time the no of

users also increased who accepts this digital changes using

various apps or site for getting/using service.

The statistical data says that there is vast growth in digital

marketing every year.So there are the doors open for IT student

in digital marketing field.

There are various types through which digital marketing can

do. Some are Search Engine Marketing & PPC,Search Engine

Optimization (SEO),Social Media Marketing (SMM),Email

Marketing,and Content Marketing.Now a day’s most of the

apps or sites providealso the pay online facility Like

Googleapp.As an IT student, they have very much scope for

making effective website. In modern life style people also used

various digital devices.They don’t want to go physically in

shop and purchase the thing. They are interested to do each and

everything through digital media. Internet is the key media

used in digital marketing.Many Indian companies are using

digital marketing for competitive advantage

“Types of Digital Marketing

1. Search Engine Marketing & PPC

2. Search Engine Optimization (SEO)

3. Social Media Marketing (SMM)

4. Email Marketing

5. Content Marketing

Digital marketingnot only favors of marketers but also give the

opportunity to consumers for innovationsMarketers can give

customer support any time (24 by 7hrs)”e[1] . Positive and

negative feedback they can monitor and can improve their

quality and services. Digital marketing provides increased

advantage for brands and businesses. It is now common

for consumers to post feedback online through social

media sources, blogs, and websites about their experience

with a product or brand.

“Scope of opportunity in digital marketing:

Junior &Mid-Level Career Options

Web Analyst

SEO Executive

International Journal of Applied Engineering Research ISSN 0973-4562 Volume 14, Number 7, 2019 (Special Issue) © Research India Publications. http://www.ripublication.com

Page 32 of 34

Digital marketing executive

Digital marketing intern

Email marketing specialist

Online reputation executive

Google Ads specialist

Content marketing executive

Link Building specialist

Social media specialist”

Higher Level Digital Marketing Job Titles [4]

Digital Marketing Head

Digital Branding Head

Digital marketing manager

Paid Advertising manager

Digital marketing strategist

Social media manager

II. Scope of Digital Marketing in Online

Business: 1. Become a Professional Blogger:

Many peoples are interested to become

professional blogger. They choose this source for

their income. A professional blogger is someone

that makes their living blogging. Whether

they monetize their blogthrough ads, products,

coaching, or some other paid offering, blogging is

their full-time job.

2. More earning with assured partnership

You can start your blog/website/app in a specific

niche of your interest and initially work hard to

build traffic & viewers. After generating good

traffic, you can make a good income with

AdSense & affiliate marketing techniques. You

partner with a company selling products/services

you would like to recommend to your audience.

If they buy something using your affiliate link,

you get a commission from the sale.

3. Start your own agency:

You can start your own agency with using your

contacts and networks. Using various marketing

strategies, technical skill and knowledge you can

build, design a website.

4. Become a You Tuber:

You can choose to become a full-time You

TuberMake a video and send it via you tube.

While making you tuber you have to concentrate

on content and.quality. You have to monitor on

visitors.Once your subscriber and views increases

you will get max money.

5. Start Freelancing Services:

A freelancer or freelance worker is a term

commonly used for a person who is self-

employed and is not necessarily committed to a

particular employer long-term.From home you

can build your client globally.

6. “Start your Drop shipping business:

Drop shipping a business model in which you can

able to sell products online to customers without

owning the inventory physically with you.

Generally in this business you need to develop an

e-commerce website like Shopify.com and select

your products based on your research. Then you

connect your store with manufacturer and online

retailers from China from Ali Express. All the

product prices are marked up and when your sell

a product, the manufacturer will directly send the

product to customer and you make a profit.”[4]

III. Statistical Data:- In 2020 the impact of digital marketing on

organizationwill be

Graph1 marketing impact measured in Organization in

2020

(Source: Economics intelligence unit survey 2016-

www.smartinsights.com/wp-content/uploads/2016/0)

If you see the graph, India spent how much amount on

Digital Marketing from 2013-2019

Graph 2: Ad.Spending in India 2013-2019-Total media,

Digital and Mobile internet.

(Source:https://dazeinfo.com/2015/04/09/digital-mobile-

internet-ad-spending-market-india-2015-2019-report/)

International Journal of Applied Engineering Research ISSN 0973-4562 Volume 14, Number 7, 2019 (Special Issue) © Research India Publications. http://www.ripublication.com

Page 33 of 34

In 2013 India spent 5.56 billion on media advertise. , 0.57

billion on digital advertise and 0.03 on mobile

internet.And in 2019India spent 8.53 billion (850 Cr.) on

media advertise. , 2.17 billion (217 Cr) on digital

advertiset and 1.23 billion (123 Cr) on mobile internet [3].

Graph 3: Digital Population in India-2018

(Source:https://www.statista.com/statistics/617136/digital-

population-worldwide/)

From above figures every year the number of users and

amount spend on digital media are increased very

rapidly.So companies are also use to change their

marketing strategy from traditional marketing to digital

marketing. And for this switch they expend much more on

digital marketing.

Some Best example of Digital Marketing

Fig.2: flipkart Advertise

Source:https://www.flipkart.com/

IV. Conclusion: In every era, marketing has evolved based on customer’s

requirement. Every time the marketing media change very

rapidly. At the starting newspapers, radio, Televisions was

used for marketing. Since the boom of the global

networking started the age of digital Marketing. The rapid

change of marketing strategy in digital marketing and vast

use of digital technology in it, there will a huge scope of

IT student for their job perspective.

References

[1] https://cdn.multichannelmerchant.com/wp-

content/uploads/2018/07/digitalmarketing850.

jpg

[2] https://www.webtrainings.in

[3] https://onlinemediamasters.com

[4] https://www.digitalvidya.com

International Journal of Applied Engineering Research ISSN 0973-4562 Volume 14, Number 7, 2019 (Special Issue) © Research India Publications. http://www.ripublication.com

Page 34 of 34