digital marketing for tech companies

@joshsteimle

Digital marketing for tech companies.

http://www.mwi.hk

http://www.twitter.com/joshsteimle


@joshsteimle@joshsteimle

Introduction I help things grow at MWI Write for Forbes, Entrepreneur, SCMP, more. Enjoy family, reading, trail running, reading, writing, skateboarding.

http://www.mwi.hk




What do you do?

http://www.mwi.hk




I’ve got just 20 minutes with you. Let’s keep it short.

http://www.mwi.hk




3 ideas

http://www.mwi.hk




Targeted ads on LinkedIn

http://www.mwi.hk




Case study: HubSpot

http://www.mwi.hk




What they targeted: Company, job title, job function and groups.

http://www.mwi.hk




Results: CTRs of 0.1% to 0.3% (60% higher than other social networks)

http://www.mwi.hk




Results: Average CPC of $3. (They were paying 200% more on other channels)

http://www.mwi.hk




Content marketing on SlideShare

http://www.mwi.hk




SlideShare is the YouTube of slide decks.

http://www.mwi.hk




SlideShare stats: - 3 billion presentation views per month - 15 million+ presentations - 400,000+ new presentations per month

http://www.mwi.hk




How easy is it to get a few thousand views? Heck, even I can do it.

http://www.mwi.hk




http://www.mwi.hk




SlideShare quick tips: 1. Killer cover slide 2. Powerful title/headline 3. Optimize for search 4. Include links

http://www.mwi.hk




Digital PR with infographics

http://www.mwi.hk




What is an infographic?

http://www.mwi.hk




http://www.mwi.hk




How can an infographic help me get leads?

http://www.mwi.hk




Case study: RunRepeat.com

http://www.mwi.hk




Step 1: They asked a question

http://www.mwi.hk




“Which nation’s runners perform best in marathons?”

http://www.mwi.hk




Step 2: They found the answer

http://www.mwi.hk




“In this study, we compared the marathon performance across nations. With a database of 2,195,588 marathon results, this analysis is the largest in history.”

http://www.mwi.hk




Step 3: They created the infographic

http://www.mwi.hk




http://www.mwi.hk




Step 4: They contacted writers a. Chose 500 largest newspapers b. Identified writers who had written

about running previously c. Found 72 with public email addresses d. Sent custom pitch to each one e. After publication, sent standardized

pitch to the rest

http://www.mwi.hk




Results: 6-month growth = 1,267% (monthly web traffic)

http://www.mwi.hk


@joshsteimle

Want more? mwi.hk/blog

http://www.mwi.hk


http://mwi.hk/blog

digital marketing for tech companies

Technology