digital marketing ‘skills’ workshop program outline...of digital marketing skills &...

Presented by Russell Easther

Digital Marketing ‘Skills’ Workshop

Program Outline

www.digitalbrief.com.au

We are determined to increase the level of digital marketing and media

confidence,for anyone or business,

who seeks growth from digital channels

Client Side Agency Side Media Company


Marketing Associations/Media, Clients, Government & Agencies/Agency Networks


Select Media, Tech, Sport & Pure-Play Digital Current and Past Clients


Mumbrella & digitalbrief (Digital Essentials & Digital Sales Essentials)


– delivering digital confidence

Digital Marketing and Media

Progression

• Ensuring our clients and participants and up to speed with the latest changes, developments and strategies of digital marketing and media

Digital Marketing and Media

Essentials orDMSA

• Strategic use of major digital channels across digital marketing & media buying/selling

Digital Marketing and Media Skills

• Appreciate, or learn how to, deliver digital marketing and media strategies

Digital Confidence


Skills


Skills Outline

• Understand and appreciate the capabilities of ‘how’ to go about digital marketing & media.

• Learn the digital marketing skills previously guarded by digital specialists

• Apply these digital skills to strategy development across content, social, website development, SEO etc

• Roll up your sleeves – this workshop is 90% practical, hands on with laptops or tablets used by participants throughout.


The 6 reasons why our industry has a digital skills problem

1. Digital skills are mostly learned ‘on-the-job’ therefore knowledge is not gained unless one has worked in a specific digital team or role

2. Typically, specialists are not commercially incentivised to pass on their ‘tools of the trade’ to broader audiences

– And rarely have the time to share due to existing time pressures

3. As numbers of senior marketers or agency staff decrease, less time is dedicated for on-the-job mentoring or coaching across digital skills

4. Busy marketers rarely make (or have) time to learn digital skills they so desperately want or need

5. Marketers simply don’t have a single, reliable source of knowledge to find this information

6. At large, the industry does not have many informal or formal skills based learning programs.

– When it does it’s typically platform specific, therefore skewed or does not cover the full breadth of digital marketing.


• https://www.cmo.com.au/article/573527/report-reveals-australia-faces-digital-skills-shortage/• https://which-50.com/skills-gap-needs-addressed-digital-marketing-transformation/• http://www.bandt.com.au/media/survey-digital-skills-worth-131k-annually

https://www.cmo.com.au/article/573527/report-reveals-australia-faces-digital-skills-shortage/

https://which-50.com/skills-gap-needs-addressed-digital-marketing-transformation/

http://www.bandt.com.au/media/survey-digital-skills-worth-131k-annually


Digital Marketing & Media Skills Workshop – Learning Outcomes

– Increase participants understanding, appreciation and knowledge of digital marketing skills & apply them across a wide variety of digital channels

– Receive ‘hands-on-training’ on some of the most common and niche tools used by digital marketers across Australia (40+ techniques)

– Allow participants to learn the details of launching digital marketing channels from strategy sign off, to asset creation to deployment & tracking

– Give you the time out of the office to upskill your digital skills

– Increase your marketing productivity saving you more time when you get back to the office


Building digital assets (text, images, stories, video) Increasing

Owned Media Performance

Digital Enquiries/ Customer Service

Working with & Analysing

Social Influencers

Optimising Search (SEM & SEO)

Finding and Applying digital

consumer insights

Developing and leveraging marketing automation

Generating market and competitive intelligence

Tracking your digital marketing

performance

Streamlining the digital marketing

process

Managing and Optimising Digital Paid

Media

Digital Marketing

Skills


Digital Marketing & Media Skills

DAY 1 /Session 1 & 2

DAY 2 /Session 3 & 4

Session 1 (AM)

Developing deeper content marketing insights to apply in a variety of digital marketing channels

Analysing, optimising, automating and integrating owned centric tools, Enhancing digital customer

services

Session 2 (AM)

Creating and refining content across text, pictures for use across paid, owned and earned media

Investigating social media influencers, accounts, Developing video and story based content at

speed

Session 3 (PM)

Increase website marketing performance through CRO, Mapping out Marketing Automation

Working within search: Working with specialisetools for DIY SEO & SEM,

Session 4 (PM)

Developing market and competitor inisghts across multiple digital marketing channels

Streamlining and managing the digital marketing and media process

2 Days OR 4 Half Days over a 4 week period

• In-house for corporates and Industry version available for individuals

• “Top Of The T” training approach

• Expands from strategy to hands-on, practical skills to apply, or appreciate, the application of digital marketing & media

For agencies & marketers


Past ‘Skills’ Workshop Testimonials

14


Past ‘Skills’ Workshop Testimonials

15


Thank you

Russell EastherDirector0439 694 [email protected]

Tickets available at:

www.digitalbrief.com

digital marketing ‘skills’ workshop program outline...of digital marketing skills &...

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