Group Members:-Sharmishtha Singh (324)Ishwor Bhusal (204)Zarina Shaikh (316)Avinash Khose (234)

Prof.:- Sanjay Parab

St. Xavier’s College, Autonomous, Mumbai Commerce Section

PowerPoint Presentation On DIGITAL

MARKETINGA Form Of e-Marketing

Marketing Management PPT Project

. IntroductionDIGITAL MARKETING IS:-Marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones,tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.

Web:- It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion.

Social:- A DMS publishes to popular social channels, including Facebook and Twitter as a means to communicate with fans, friends, followers and customers and drive traffic to the user's website. Mobile:- A DMS publishes to mobile devices, offering unique content formatted for those devices, such as the iPhone, iPad and Android phones.Scannable surface:- A set of scannable surface includes tablet PC, publishing material, TV etc media. QR code enables traditional marketing channels to be utilized for new digital transform.

DIGITAL MARKETING:- Social Media Audit

Social Media Monitoring

Social Media Management

Social Online Reputation Management

Social Media Marketing

Social Media PR

Research, analyze, recommend & Execute.

Recommend.

Strategic Presence Create,

Presence promotion and analyze opportunities

Research and Analyze, Defining, Recommending steps and Executions.

Creation, Illustration, and Deliverables via camping Execution

Identification, Analyze and Strategy layout and Activation

Identify, Segregate, Analyze and

. Why Digital Marketing?

1/3 Worldwide Consumers are now online.

Faster Adoptation of Mobile and Internet Technologies worldwide.

Digital Marketing Campaigns are measurable.

Online tools and analytics are better for direct response.

Oneline campaigns may generate more immediate sales.

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.

Digital marketing

Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels.

SOME OF THE LATEST DEVELOPMENTS ON DIGITAL MARKETING INCLUDE:-

Segmentation

Influencer marketing

Online Behavioural Advertising

Collaborative Environment

Digital Marketing strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, e-Commerce, social, site and search engine optimization, and advertising.

DIGITAL MARKETING TRENDS IN 2014Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate:-

1. Location-based Marketing

2. Social Media Diversification

3. Content Curation

4. More Video Marketing

5. Remarketing or Ad Re-targeting

Instagram & Google+

Google Wallet

Pinterest

Vine

AdRoll

ADVANTAGES OF DIGITAL MARKETING

Conclusion:-Digital Marketing is the most modern way of e-Marketing or Online marketing.Digital Marketing is the easy way for marketing to the consumers also It does not affect the green environment or surroundings at all. It is the most cost saving way of marketing. It provides the proper feedback from the end customers about the products and services. It is easiest way of growing up in the competitive market. It supports the businessmen or industrialists to plan for better growth of the firm. It supports to maximize the consumer satisfaction.

Thank You!!!!