digital marketing agency india - madhyam technologies
TRANSCRIPT
A Great Methods For Promoting Your Brand
Digital Marketing Techniques on the most proficient method to Become a Creative and
Profitable Online Presence!
What is the Digital Marketing?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Why choose only Digital marketing Channels?
Offline, clamoring Crowds pass by your spot of
business. A portion of the traveler activity
notices you and strolls in.
Location, Location, Location
Online, people search for information. Millions
of people. Each searches alone.
"Information, information, information"
Why choose only Digital marketing Channels?
India is now world’s third largest Internet user after U.S., China
India has bypassed Japan to become the world’s third largest Internet user after China
and the United States, and its users are significantly younger than those of other
emerging economies, global digital measurement and analytics firm comScore has said
in a report.
India now has nearly 74 million Internet users, a 31 per cent increase over March
2012, the report says.
The numbers are lower than other recent estimates, possibly reflecting comScore’s
methodology that only factors in PC and laptop-based Internet usage.
Why choose only Digital marketing Channels?
Google - Searching 4,285,199,774 web pages
28% of Google searches are for a "product/service name", 9% are for a "brand name"
and 5% are searches for a "company name".
85%* of all Web site traffic and 70%* of all online purchases originate from a search
engine. (*Jupiter Research)
Digital Ad Spend on Mobile devices is 14% whereas on Desktop PCs, Laptop
computers, it is 86%. Although traditional media still holds strong ground in the
Indian Ad Space, Digital Advertising is catching up fast and is expected to overtake
traditional media within the next 5 -10 years.
What is the Digital Marketing?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
What is the Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the science of increasing
traffic to your Web site by improving the internal and external
factors influencing ranking in search results. It is a major part
of Internet marketing.
What is SERP?
A Search Engine Results Page (SERP) is the web page that
people see after they have run a search on a search engine. A
typical SERP will show 10 Organic and 10 PPC results as
shown below, for the keyword phrase, ‘office furniture’;
How do search engines work?
Search engines present two types of listings to users – organic,
natural search results and paid search or pay-per-click (PPC)
listings – illustrated with the annotated screenshot below:
What is the Digital Marketing?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
What is the Search Engine Marketing (SEM)?
Search Engine marketing is the process of gaining traffic and
visibility from search engines through both paid and unpaid
efforts.
What are paid listings?
Paid listings are listings on a search engine's results page that
have been purchased by an advertiser, either through paid
inclusion or paid placement programs.
What is the Digital Marketing?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
What is the Social Media Marketing (SMM)?
Social media marketing (SMM) is a form of Internet marketing that
utilizes social networking websites as a marketing tool. The goal of
SMM is to produce content that users will share with their social
network to help a company increase brand exposure and broaden
customer reach.
How it works for your Business?
Social media marketing can help with a number of goals, such as:
Website traffic
Conversions
Brand awareness
Creating a brand identity and positive brand association
Communication and interaction with key audiences
If you sell to businesses, there is a very good chance that many of
your prospective customers are networking and even buying online.
Online social media can offer a low-cost way to make relevant
connections, access buyers and reach a wide customer base
Other Digital Marketing Strategy
Email Marketing
Mobile Marketing
Display Advertising
Content Marketing
What is Email Marketing?
Email marketing is directly marketing a commercial message to a group of
people using email. In its broadest sense, every email sent to a potential or
current customer could be considered email marketing.
What are paid listings?
Paid listings are listings on a search engine's results page that have been
purchased by an advertiser, either through paid inclusion or paid
placement programs.
5 Key Benefits of Email Marketing
Email Marketing is Cost effective.
Target fans of your brand
Segmentation
Calls to action
Easy to track
Easy to share
Globally target audience
Other Digital Marketing Strategy
Email Marketing
Mobile Marketing
Display Advertising
Content Marketing
What is Mobile Marketing?
Mobile Marketing involves communicating with the consumer via cellular
(or mobile) device, either to send a simple marketing message, to
introduce them to a new audience participation-based campaign or to
allow them to visit a mobile website.
Here are a some mobile marketing strategies:
Cash in on cross-channel promotion
Going paperless with QR codes
Integrate with social media
Create seasonal engagement programs
Deliver coupons via SMS
GPS messaging
Other Digital Marketing Strategy
Email Marketing
Mobile Marketing
Display Advertising
Content Marketing
What is Display Marketing?
Display advertising is a type of online advertising that comes in several
forms, including banner ads, rich media and more. Unlike text-based ads,
display advertising relies on elements such as images, audio and video to
communicate an advertising message.
Types of Ads
Text ads. You can run the same text ads on display as you would on
search. Up to three text ads can appear in a single block.
Image ads. A static image that displays filling the entire ad block.
Rich media or flash ads. Awesome animations that attract the viewer to
your super cool Ad.
Video ads. Only available on certain websites carrying video content.
Mobile ads. Different shapes and sizes of ad blocks are eligible to display
to mobile browsers, so make sure you have this coverage.
Other Digital Marketing Strategy
Email Marketing
Mobile Marketing
Display Advertising
Content Marketing
What is Content Marketing?
Content Marketing technique of creating and distributing relevant and
valuable content to attract, acquire and engage a clearly defined target
audience in order to drive profitable customer action” Types of Ads
Regardless of what type of marketing tactics you use, content
marketing should be part of your process, not something separate.
Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your
social media strategy.
SEO: Search engines reward businesses that publish quality,
consistent content.
PR: Successful PR strategies address issues readers care about, not
their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing
strategies.
Best Digital Marketing Agency
About of Madhyam Technologies
Madhyam Technology is the one of the leading and an emerging end-to-end Digital
marketing Agency & providing complete Digital Marketing Solutions for the various
types of industry. Madhyam Technologies were established in 2001. We are
professional web development & a web design India company offering affordable web
development & web designing services for businesses from all around the globe. We
have been providing web Solutions for several years now and have served several
clients from different parts of the world.
Our Client Lists
Contact Us
Contact to Madhyam Technologies
150-A, 2nd Floor, Near HSIIDC Office,
Sector 31, Faridabad, Haryana - 121002
Ph.No: +91-8860813415
Email Id: [email protected]
Website: http://www.madhyamtech.com