1.Ten Digital Trends for 2012 December 14th 2011

2. Fascination with Mobile Fascination with Social Media 3. Trend #1. Facebook becomes leading SNS 4. Trend #1. Facebook becomes leading SNS Social CRM with real people Meaningful engagement Almost unlimited possibilities withstandardized development 5. Trend #1. Facebook becomes leading SNSFascinate users with no Prompt registration afterhurdles or barriers nurturing 6. Trend #2. Social Media Optimization Adoption of mature social behaviors 7. Trend #2. Social Media Optimization Social strategies will (continue to) be considered and adopted 8. Trend #3. Multi-channel multi-reach 9. Trend #3. Multi-channel multi-reach 10. Trend #4. Gamification for business 11. Trend #4. Gamification for businessGamification is the process of using game thinking and mechanics to engagean audience and solve problems Gabe ZichermanAugmented Reality and Out Of Home displays that make sense 12. Trend #4. Gamification for businessGamification is the process of using game thinking and mechanics to engagean audience and solve problems Gabe Zicherman 13. Trend #5. Rich (video/html5) marketingDont make people read. Show them content they can take with them. 14. Trend #5. Rich (video/html5) marketing 15. Trend #6. Contextual searchDont waste money! Multiple home pages Deep linking Individualized content SMO is set to be essentialBut being where your audiences want you to be isfundamental. Learn from keywords, behaviors, andpatterns your audiences create for you 16. Trend #6. Contextual searchDont waste money!Semantic and intelligentsearch that learns frombehaviors 17. Trend #7. Inbound marketingBecome the center of your marketing strategy YOUNot marketing automation, but a strategic way of making all pieces work 18. Trend #7. Inbound marketingBecome the center of your marketing strategy 19. Trend #8. Strategy firstNo strategy, no success Think before acting Dont do when in doubt Plan every single step 20. Trend #9. RelevancyDefine your message clearly Advertising today Define message Act on clarity Carry responses across media and audiences Make sense 21. Trend #9. RelevancyListen to youraudiences Satisfy youraudiencesTalk to your audiences (openly) Know your Engage with youraudiencesaudiences 22. Trend #10. Expanding markettalent shortageMore jobs will continue to be created http://youtu.be/68bVpxKyrUU 23. Q&A 24. Thank You