DIGITAL GROWTH IS OUR PASSION

LotusFlare was founded in 2014 by former mobile executives from Facebook. Our founders led the team that helped Facebook reach a billion users on mobile.

WE BUILD AWESOME DIGITAL PRODUCTS for clients

AND THEN DRIVE GROWTH USING THE INTERNET PLAYBOOK

LotusFlare - Confidential & Proprietary

PEOPLE

CUSTOMERS

INVESTORS

Founded by early Product and Growth Executives from Facebook

Company Overview

September 2018: LotusFlare Selected to ‘GSMA 100’

LotusFlare was selected as one of the world’s most promising companies building the next generation of connectivity and digital services.

Award was voted on by 40+ leading telecom operators and investors

Press release here

Opportunities for Mobile Operators to evolve business models

Dramatic difference in valuations and revenue growth rates of leading Internet players vs telecom operators

2018

How are OTT players are driving business results?

System for driving acquisition, engagement, retention monetization

100% digital distribution reduced costs in marketing and retail

Personalized and contextual experience better customer loyaltyBetter

Customer Experience

Growth Playbook

Lower Operating

Costs

Customer Experience

LotusFlare - Confidential & Proprietary

Contextualized Interactions

Self-service Transparency Peer Review and Advocacy

On-demand Products or Services

Seamless Experience Across Channels

Delightful and personalized experience at every user touch-point.

Telcom 3.0 Recipe for Digital Success

Segmentation Beyond Tariffs Customer Journey Management Operating Model

Digital Network Operator™ enables a 100% digital journey

for operators and customers

Digital Network Operator™ Video

Grow

th Services and Platform

User Management / Identity

Contextual Engagement Engine

SIM / Order Management

Referral / Reward / Loyalty

Subscription ManagementProduct Catalog

Digital Storefront

Core Charging / Rating / Billing

LF DNOFRONTEND

Network

LF DNO BACKEND

Digital Network Operator Stack™

Core Product

Invoice / Collection

Digital Services Platform Digital Support

3rd Party Product and

ServicesApp Based Data

News / Videos

Mini Games

App Store

Browser

Signup

Pay Bill

Support

Renew

DIGITAL CHANNELS

Mobile App (iOS / Android / Web) Social (ie. Twitter channel, Messenger chat etc)

Digital Services Platform

Out-of-box and standalone product components

Easy to integrate with third party components

Backend agnostic

Flexible hosting – on premise, private cloud, public cloud or hybrid

Successfully deployed today across various markets

Modular Platform Stack

DNO™ is deployed over three phases

Launch a Minimal Viable Product

Find & Tweak Product Market Fit

Grow & Monetize

1 2 3

Operator portal

Launching an App is not DIFFICULT

Getting millions of users to engage and keep coming back to the app is the real CHALLENGE – tackling this problem is what we mean by

Launching a digital product in 2019 is not DIFFICULT

Getting millions of people to engage, transact and retain the app is the real CHALLENGE – tackling this problem is what is meant by

GROWTH

LotusFlare - Confidential & Proprietary

Downloads are HARD. Engagement is HARDER.

There are over 8 million apps on the two main app stores, but most users only keep a limited number of apps

Growth pillars

Not

ifica

tion

Engi

ne

Schedule

Growth funnelGrowth covers the entire funnel and goes much deeper than a typical marketing team

From Art to Science to Business

Growth hacking Growth science Growing your business

LotusFlare helps you demystify and operationalize Growth

An audience growth and engagement platform that applies OTT best practices to increase users, engagement and monetization

The LotusFlare Growth Platform

Product / TechnologyData Science Marketing Growth Talent

Growth is not only about analytics and is not about one-time hacking. Growth is a

framework that helps your products succeed and grow

Growth accounting framework

Acquire New Users

Resurrect Stale Users

Reduce Churn

Increase ARPUGROWTH

Retention curve to determine the stage of Product - Market Fit

Grow your product!

Fix your product!

90%

80%

70%

60%

50%

40%

30%% o

f Use

rs R

etai

ned

from

Pre

viou

s M

onth

1-Jan-17 1-Feb-17 1-Mar-17 1-Apr-17 1-May-17 1-Jun-17 1-Jul-17

YearMAU

UX/UI

Stability

Rating

Backend

Retention

Jan 2017250k

High number of complaints about loginSlow app performance due to API

3.1

Limited transactions per second (TPS)Almost no monitoring

50%(March, 2017)

Dec 20185.1 million

Complaints regarding login dropped 82%Stable app

4.2

Almost unlimited TPSReal time monitoring and alerting

70%

Case Study: Indosat Indonesia

Google Play: Now The #1 Rated Telco App in Indonesia

THANK YOU

eric@lotusflare.com