digital fr-cowebinar slides-final
TRANSCRIPT
Digital Fundraising Its Impact and FutureFebruary 2015
20152025
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COO, RallyBoundVP of Strategy & UX Design, Charity Dynamics
Joe MageeMatthew Mielcarek
Welcome
@CharityDynamics @Rallybound
#fundraise2025
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Digital Fundraising Future
• Digital marketing has evolved substantially over the last 10 years.
• The increasing role of email, social media and mobile creates incredible opportunity for fundraisers. • What is potential?
• What’s on the horizon?
• Where should we invest?
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• In late 2014, 133 nonprofit professionals surveyed and responded, with marketing, communications, or development roles.
• More than 68 different nonprofit organizations represented.
• Findings and point of reference detailed for the next 10 years.
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Agenda
• Survey Findings• Expert Analysis• Solutions & Next Steps
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The Rise of Digital Channels
What percent of donations do you think will come through digital channels 10 Years from now?
More than 30%20 to 30%10 to 15%
Less than 10%
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The Rise of Digital Channels
What percent of donations do you think will come through digital channels 10 Years from now?
More than 30% 50%20 to 30% 38%10 to 15% 8%
Less than 10% 4%
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The Rise of Digital Channels
What percent of donations do you think will come through digital channels 10 Years from now?
More than 30% 50%20 to 30% 38%10 to 15% 8%
Less than 10% 4%BIO-
METRICS
DIGITAL ASSISTANTS
DIGITAL WALLETS
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Social Media’s Role + Fundraising
Do you think social media’s role in fundraising will…
IncreaseStay the same
Decrease
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Social Media’s Role + Fundraising
Do you think social media’s role in fundraising will…
Increase 85%Stay the same 12%
Decrease 3%
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Social Media’s Role + Fundraising
Do you think social media’s role in fundraising will…
Increase 85%Stay the same 12%
Decrease 3%“SOCIAL” = NETWORKED EVERYTHING SHARED
CONSCIOUS-NESS
REAL TIME EXPERIENCES
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Reign of Smartphones
Which devices will have the biggest role for digital fundraising?
Smartphones Tablets
CarsTotal Home Solutions
Other
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Reign of Smartphones
Which devices will have the biggest role for digital fundraising?
Smartphones 68%Tablets 20%
Cars 1%Total Home Solutions 8%
Other 3%
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Reign of Smartphones
Which devices will have the biggest role for digital fundraising?
Smartphones 68%Tablets 20%
Cars 1%Total Home Solutions 8%
Other 3%WATCHES
GLASSES
FITNESS TRACKERS
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Donor Preference
In 10 years, what digital channels will donors PREFER?
WebsiteSomething New
Mobile ApplicationsSocial Media
EmailText Messages
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Donor Preference
In 10 years, what digital channels will donors PREFER?
Website 37%Something New 32%
Mobile Applications 17%Social Media 8%
Email 4%Text Messages 2%
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Donor Preference
In 10 years, what digital channels will donors PREFER?
Website 37%Something New 32%
Mobile Applications 17%Social Media 8%
Email 4%Text Messages 2%
GOOGLE INBOX
CONTENT STRATEGY
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The Peer-to-Peer fundraising ecosystem
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A Focus on Continuity
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Looking Forward
What are you most looking forward to in the next 10 years of nonprofit fundraising?
Technology enabled conversations 27%Platform technology innovation 24%
Grassroots fundraising 23%Big data impacts 14%
Social entrepreneurship 10%Other 2%
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Key Recommendations
• Innovate and experiment • Make the most of social media• Be mobile ready• Engage, engage, engage
