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11

Date

Digital Day 2016Slide pack 2: Children’s 3 day media and communications diary findings

Fieldwork: Feb-April 2016

22

Methodology

33

What is Digital Day?

A quantitative diary study examining the media consumption and

communications behaviour of both adults (16+) and children (6-15)

across a typical week, on a minute-by-minute basis, covering:

What? 28 media and comms activities + nets/groups

How? 14 device types + nets/groups

Who? Age, gender, nation and other demographics/classifications

Where? Home, Work/study, Travelling, other

When? Across a week, day of week, time of day

44

Stage 3: Follow-up-survey

Additional c20 min questionnaire served during final day of diary

(to link back to diary respondents and activity records)

Stage 2: Seven day diary (3 days for under 16s*)

Paper diary aide booklet sent to all respondents to fill out and help with completion.

Mix of online self-completion and telephone administered completion options, using a consistent online interface.

Stage 1: Recruitment survey

c15 min telephone recruitment survey using Kantar face-to-face Omnibus re-contacts.

Covered demographics, task description and devices in household.

Survey flow

Completed diaries (respondents)1512 Adults aged 16+ in the UK

238 Primary school 6-11 year olds

238 Secondary school 11-15 year olds

55

10. A Tablet e.g. iPad, Samsung Galaxy, Kindle Fire

11. A Desktop computer

12. A Laptop

15. A Printed copy (Newspaper/book/magazine)

Devices – 15 individual and 8 groups

1. A TV set (including TV set top

box, DVD/Blu-ray player or

streaming media players, but

exc. games console)

3. A Traditional analogue

(FM/MW/AM) radio set (portable or

fixed)

4. A Digital (DAB or WiFi) radio set

5. A Landline phone

6. A Stereo system / HiFi / Receiver

/ Home cinema system

13. An e-Reader e.g. Kindle (not

Fire), Kobo

14. Another electronic device e.g.

mp3 player, handheld games

console, digital camera, smartwatch

2. A Games Console attached to TV

set e.g. Xbox, Playstation, Nintendo

Wii

7. A Smartphone e.g. iPhone,

Blackberry, Android, etc

8. A Standard mobile phone (not a Smartphone)

TV set(Exc. Games consoles)

Radio set Games Console

Tablet Other devices

Mobile

Computer Print

66

Grouped activities

Types Grouped activities Activities Device used for activity

Watching

TV or films on a TV set Live TV, Recorded TV, Free On-Demand, Paid On-Demand, DVD/Bluray TV set

TV or films on another device Live TV, Recorded TV, Free On-Demand, Paid On-Demand, DVD/Bluray Any capable device except for TV set

Other video (short clips) Short online video clips Any capable device

Listening

Radio on radio set Live Radio, On-Demand Radio Radio set

Radio on another device Live Radio, On-Demand Radio Any capable device except for radio set types

Other audio Personal digital music, Streamed music, CD/Vinyl, Music videos Any capable device

Communicating

Voice communications By phone call, By video calls Any capable device

Text communicationsSocial Networking, Instant Messaging, emailing, Texting,

Photo or video messagesAny capable device

Playing Games Video Games Any capable device

Read/

browsed/

used

Print media Newspapers (print or digital), Magazines (print or digital), Books (print or digital) Print

Other Internet media Newspapers (print or digital), Magazines (print or digital), Other online news,

Sports news /updates, Online shopping/ticketing, Other websites or appsAny capable device (excluding print)

Other non-internet media Books (printed or eBook), Other activities Any capable device

77

Activities Overview

88

77%

77%

54%

50%

39%

37%

37%

30%

28%

27%

26%

26%

24%

23%

23%

15%

14%

14%

13%

13%

12%

7%

5%

5%

5%

4%

3%

3%

Live TV

Video games

Books (print or digital)

Online video clips

Recorded TV

Live Radio

Other websites or apps

Other activities

Free On-Demand

Texting

Paid On-Demand

DVD/Bluray

Social networking

Personal digital audio

Instant messaging

Phone calls

Streamed music

Music videos

CD/Vinyl

Photo or video messaging

Video calls

Emailing

Newspapers (print or digital)

Sports news/updates

Online shopping/ticketing

On-Demand Radio

Magazines (print or digital)

Other online news

Base: Children aged 6-15 (476)

Chart shows the proportion of children who recorded each activity (D) at any point across their diary week.

Source: Ofcom Digital Day 2016, Data book 1: A1

Weekly reach of media and comms activities

Among children aged 6-15

52%

66%

97%

77%

80%

WATCHED

LISTENED

COMMUNICATED

READ/BROWSED/USED

PLAYED

Online video clips (+18pp) and

Paid on-demand (+11pp) have

increased substantially since 2014.

Conversely DVD/Bluray (-9pp) and

Live TV (-8pp) have fallen.

99

81%

80%

62%

45%

39%

39%

31%

30%

29%

27%

26%

14%

13%

11%

10%

10%

9%

7%

6%

5%

5%

3%

3%

3%

2%

2%

1%

1%

Video games

Live TV


Online video clips

Recorded TV

Live Radio

DVD/Bluray


Free On-Demand

Paid On-Demand

Other activities

CD/Vinyl


Music videos

Instant messaging

Phone calls

Texting

Video calls

Social networking

Streamed music



Sports news/updates


On-Demand Radio

Other online news

Emailing


Base: Primary 6-11s (238)




Among Primary 6-11s

30%

59%

98%

91%

80%

WATCHED

LISTENED

COMMUNICATED

READ/BROWSED/USED

PLAYED

Online video clips (+22pp) ,

Paid on-demand (+13pp) and

Free on-demand (+10pp) have

all increased substantially.

Conversely Live TV (-10pp) and

DVD/Bluray (-9pp) have both

fallen since 2013.

1010

73%

70%

58%

55%

53%

50%

43%

40%

39%

39%

36%

33%

29%

26%

26%

24%

23%

20%

19%

18%

15%

11%

10%

9%

8%

7%

4%

3%

Live TV

Video games

Online video clips

Texting

Social networking


Instant messaging


Recorded TV


Other activities

Live Radio

Streamed music

Free On-Demand

Paid On-Demand


Phone calls

Video calls

DVD/Bluray

Music videos

Emailing

CD/Vinyl


Sports news/updates


On-Demand Radio


Other online news

Base: Secondary 11-15s (238)




Among Secondary 11-15s

88%

77%

95%

70%

80%

WATCHED

LISTENED

COMMUNICATED

READ/BROWSED/USED

PLAYED

Online video clips (+13pp) and

Paid on-demand (+9pp) have

increase since 2014

Streamed music (+10pp)

has increased since 2014,

with Live radio (-9pp)

moving the other way

1111

Base: Children aged 6-15 - 2016 (476), 2014 (359)

Source: Ofcom Digital Day 2016, Data book 1: B4(2)

Weekly reach of grouped activities, 2016 vs. 2014


Data is taken from a combination of activities (D) and devices (E) recorded. The calculations are made by netting all grouped activities together and averaging the

time spent. Zeros are included so as to reflect the whole UK population..

Arrows indicate

significant changes since

2014 (99% level)

92%

29%

50%

32%

11%

48%

24%

45%

77%

51%

44%

34%

TV Or Films On A TV Set

TV Or Films On Another Device

Other Video

Radio On Radio Set

Radio On Another Device

Other Audio

Voice Comms

Text Comms

Games

Print Media

Other Internet Media

Other Non-internet Media

18pp

1212

95%

26%

45%

35%

8%

36%

16%

20%

81%

58%

34%

30%

87%

35%

58%

28%

15%

66%

37%

86%

70%

38%

60%

40%



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media



Primary 6-11s

Secondary 11-15s

Base: Primary 6-11s (238), Secondary 11-15s (238)


Weekly reach of grouped activities, Primary 6-11s vs. Secondary 11-15s



1313

92%

29%

50%

32%

11%

48%

24%

45%

77%

51%

44%

34%

96%

31%

25%

69%

32%

56%

85%

87%

40%

56%

75%

53%



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media



Children (6-15)

Adults (16+)

Base: Children aged 6-15 (476), Adults aged 16+ (1512)


Weekly reach of grouped activities, Children (6-15) vs. Adults (16+)



1414



Weekly reach of grouped activities, by time of day


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100% Any media and comms



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media



6am 12pm

Midday

9am 3pm 6pm 9pm 12am

Midnight

3am

Chart shows the proportion of adults who recorded each grouped activity (D) at each time slot across a week.

1515

1h 39m

1h 36m

1h 20m

1h 13m

1h 5m

1h 4m

1h 3m

1h 3m

0h 50m

0h 48m

0h 43m

0h 39m

0h 39m

0h 39m

0h 38m

0h 38m

0h 37m

0h 36m

0h 34m

0h 25m

0h 19m

0h 16m

0h 15m

0h 15m

0h 14m

0h 14m

0h 13m

0h 7m

Video games

Live TV

Social networking

Instant messaging

Online video clips


Paid On-Demand

Video calls

Recorded TV

Streamed music

DVD/Bluray


Other activities



Music videos

Free On-Demand

Live Radio

Texting

CD/Vinyl

On-Demand Radio

Emailing

Other online news

Sports news/updates




Phone calls


Source: Ofcom Digital Day 2016, Data book 1: B4

Average time spent on activities per day

Among children aged 6-15 who did activity at all over a week (excluding zeros)

Chart shows the mean number of minutes recorded per day for each activity (D) among those who did each one at any point across their diary week i.e. excludes

zeros.

1616



Average time spent on grouped activities per day, 2016 vs. 2014




1h 54m

0h 17m

0h 32m

0h 11m

0h 2m

0h 24m

0h 8m

0h 42m

1h 16m

0h 19m

0h 16m

0h 13m



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media


Other Non-internet Media2014 differences shown when

+/- 10 mins or higher

12 mins

23 mins

1717

2h 5m

0h 12m

0h 26m

0h 12m

0h 1m

0h 12m

0h 4m

0h 7m

1h 10m

0h 21m

0h 10m

0h 10m

1h 37m

0h 25m

0h 42m

0h 9m

0h 4m

0h 44m

0h 15m

1h 37m

1h 26m

0h 15m

0h 27m

0h 19m



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media



Primary 6-11

Secondary 11-15



Average time spent on grouped activities per day, Primary 6-11s vs. Secondary 11-15s



1818

1h 54m

0h 17m

0h 32m

0h 11m

0h 2m

0h 24m

0h 8m

0h 42m

1h 16m

0h 19m

0h 16m

0h 13m

3h 47m

0h 18m

0h 7m

1h 14m

0h 14m

0h 31m

0h 25m

1h 30m

0h 28m

0h 27m

0h 49m

0h 41m



Other Video

Radio On Radio Set


Other Audio

Voice Comms

Text Comms

Games

Print Media



Children 6-15

Adults 16+



Average time spent on grouped activities per day, Children (6-15) vs. Adults (16+)



1919

Average daily media and comms time, by age group

Adults 16+ Children 6-15 Primary 6-11 Secondary 11-15

8h 45m

5h 24m

9h 8m

4h 49m

6h 20m

10h 52m

Simultaneous

activity

Actual time

spent 6h 34m

5h 20m

8h 32m

Base: Adults aged 16+ (1512), Children aged 6-15 (476), Primary 6-11 (238), Secondary 11-15 (238)


*The total average (inc. simultaneous activity) is calculated by summing together the duration (B2) for each activity, dividing by the weighted base of respondents, and then by 7 days.

The actual average net time spent (equivalent to solus) is then deducted in order to gauge simultaneous activity time. i.e. time spent doing more than one activity at the same time.

- 14m - 33m - 16m - 1h 1m

Actual time spent

Total time spent

Difference vs. 2014

+ 5m - 28m - 17m - 15m

2020



Average daily media and comms time (inc. simultaneous activity*), by activity type

Among children 6-15

*The total average (inc. simultaneous activity) is calculated by summing together the duration (B2) for each activity, dividing by the weighted base of respondents, and then by 7 days.

The actual average net time spent (equivalent to solus) is then deducted in order to gauge simultaneous activity time. i.e. time spent doing more than one activity at the same time.

6h 34m 2h 45m

39m

1h 3m

1h 17m

50m

2121


Source: Ofcom Digital Day 2016, Data book 6: D2 for main chart data, , and Data book 1: B4 for average time spent per day

Media and comms versus non-media and comms activity, by time of day


Chart shows the proportion of activity attributed to media & comms activity (D), sleep (C) and non-media & comms for each time slot across a week.

Any media and comms activity

Average time spent per day

8h 40m

6am 12pm

Midday


Midnight

3am

No media/comms (awake)


8h 18m

Sleep


10h 16m

Any media and comms activity


5h 24m

2222

39%

42%

52%

32%

19%

10%

8%

11%

19%

16%

5%

27%

4%

19%

22%

17%

19%

13%

13%

12%

Adults 16+

Children 6-15

Primary 6-11

Secondary 11-15

Chart shows the proportion of all media and comms time (B2) attributed to each activity type by age group.

*The average weekly minutes figure is among those who did any media and comms activity across their diary week and also includes simultaneous activity

2665

2029

2274

3677


Source: Ofcom Digital Day 2016, Data book 1: C1 for main chart data and B1 for average weekly minutes

Proportion of media and comms time attributed to activity types, by age group

Watched Listened Communicated Played Read/Browsed/Used

Average weekly mins.

of media & comms

activity*

2323

Watched

Listened to

Communicated

Played

Read/Browsed/Used


Chart shows the proportion of all media and comms activity attributed to each broad type for each time slot across a week.

Note: the base of media and comms activity varies by time, and so relatively low activity during late night time periods should be treated with caution


Proportion of media and comms attributed to activity types, by time of day


6am 12pm

Midday


Midnight

2424

24Base: Children aged 6-15 (476)

Adult diary: Chart shows the proportion of all time spent on activity types (B2) attributed to each device

*The average weekly minutes figure is among those who did each type of activity at all across their diary week, and also includes simultaneous activity

Source: Ofcom Digital Day 2016 , Data book 3: C11 for main chart data and Data book 1: B1 for average weekly minutes

Proportion of time spent on activity types attributed to devices.


30%

71%

4%

0%

1%

1%

3%

30%

13%

4%

1%

2%

51%

3%

20%

5%

30%

77%

6%

13%

15%

13%

12%

13%

23%

14%

11%

6%

15%

26%

3%

1%

17%

1%

3%

3%

5%

0%

0%

0%

0%

38%

All Media and comms

Watching

Listening

Communicating

Playing

Reading/browsing/using 441

695

843

416

1191

2759

Average weekly

minutes*

Radio set Games

Console

TabletMobile Computer PrintTV set (inc. connected devices)

Other

device

2525

Chart shows the proportion of all media and comms time (B2) attributed to each grouped activity by age group.

*The average weekly minutes figure is among those who did any media and comms activity across their diary week and also includes simultaneous activity

35%

29%

45%

23%

3%

4%

4%

4%

8%

4%

6%

12%

3%

4%

2%

2% 5%

6%

4%

10%

4%

2%

2%

16%

14%

4%

19%

4%

19%

20%

20%

4%

5%

8%

4%

10%

10%

6%

4%

2%

3%

Adults 16+

Children 6-15

Primary 6-11

Secondary 11-15

TV Or Films On A TV Set TV Or Films On Another Device Short video clips

Radio On Radio Set Radio On Another Device Other Audio

Voice Comms Text Comms Games

Print Media Other Internet Media Other Non-internet Media

Base: Adults aged 16+ (x)


Proportion of media and comms time attributed to grouped activities, by age group

2665

2029

2274

3677

Average weekly mins.

of media & comms

activity*

2626

Proportion of media and comms attributed to grouped activities, by time of day




OTHER NON-INTERNET MEDIA

OTHER INTERNET MEDIA

PRINT MEDIA

GAMES

TEXT COMMS

VOICE COMMS

OTHER AUDIO

RADIO ON ANOTHER DEVICE

RADIO ON RADIO SET

OTHER VIDEO

TV OR FILMS ON ANOTHER DEVICE

TV OR FILMS ON A TV SET

6am 12pm

Midday


Midnight

Chart shows the proportion of all media and comms activity attributed to each grouped activity for each time slot across a week.


2727

Watching

2828

77%

39%

28%

26%

26%

50%

45%

94%

85%

32%

22%

15%

35%

32%

33%

94%

Live TV

Recorded TV

Free On-Demand

Paid On-Demand

DVD/Bluray

Online video clips

Any video on-demand (VoD)

Any TV (Live/recorded/VoD)

2016

2014



Arrows denote that changes are significant at the 99% level


Weekly reach of watching activities, 2016 vs. 2014


2929

80%

39%

29%

27%

31%

45%

45%

94%

73%

39%

26%

26%

19%

58%

45%

86%

Live TV

Recorded TV

Free On-Demand

Paid On-Demand

DVD/Bluray

Online video clips



Primary 6-11s

Secondary 11-15s



Stars denote that particular age group is significantly higher than the other


Weekly reach of watching activities, Primary 6-11s vs Secondary 11-15s

3030

77%

39%

28%

26%

26%

50%

45%

94%

91%

61%

42%

26%

28%

25%

53%

98%

Live TV

Recorded TV

Free On-Demand

Paid On-Demand

DVD/Bluray

Online video clips



Children 6-15

Adults 16+


Chart shows the proportion of children and adults who recorded each activity (D) at any point across their diary week.


Weekly reach of watching activities, Children 6-15 vs. Adults 16+

3131


Weekly reach of watching activities, by time of day



Chart shows the proportion of children who recorded each watching activity (D) at each time slot across a week.

On-Demand is taken from a net figure of ‘paid’ and ‘free’ On-Demand.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Peak reach

Live TV (35%)

Recorded TV (13%)

Online video clips (15%)

DVD/Blu-ray (8%)

On-Demand (16%)

6am 12pm

Midday


Midnight

3am

3232

63%

45%51%

36%

17%

12%

11%

14%

6%

6%

6%

6%

6%

10%8%

13%

4%

7%8%

5%

3%

20%16%

26%



Chart shows the proportion of all watching time (B2) attributed to each activity (D) by age group.

*The average weekly minutes figure is among those who did any watching activity across their diary week and also includes simultaneous activity


Proportion of time spent watching attributed to activities, by age group

Among those who watched anything during their diary week

Live TV

Recorded TV

DVD/Blu-ray

Paid On-Demand

1795 1191 1176 1215Average weekly

minutes watching*

Free On-Demand

Online video clips

3333


Source: Ofcom Digital Day 2016, Data book 3: C34 for main chart data, A2 for weekly reach and B2 for average weekly minutes

Proportion of time spent watching attributed to activities, by screen

Among children who watched anything on specific device during their diary week

59%

6% 4%

5%

12%11%

8%

17%

12%

18%

9%

9%

3%

70%

81%

58%

TV set** Tablet Smartphone Computer

932 472 380 424

93% 33% 16% 15%

Average weekly minutes

watching on device*

Weekly reach of

watching on device

Live TV

Recorded TV

Free On-Demand

Online video clips

Paid On-Demand

Live TV

Paid On-DemandFree On-Demand

Online video clips

DVD/Blu-ray

Free On-Demand

Chart shows the proportion of all watching time (B2) on each device (E1) attributed to each activity (D) by age group.

*The average weekly minutes figure is among those who watched anything on each type of device across their diary week i.e. excludes zeros.

** TV set includes set-top boxes, DVD/Blu-ray player, streaming media players and games consoles

Online video clips

Paid On-Demand

Paid On-Demand

DVD/Blu-ray

Live TV

Online video clips

3434

Proportion of watching attributed to activities, by time of day



Source: Ofcom Digital Day 2016, Data book 6: C2

Chart shows the proportion of all watching attributed to each activity for each time slot across a week.

Note: the base of watching activity varies by time, and so relatively low activity during late night time periods should be treated with caution

Live

Other video*

6am 12pm

Midday


Midnight

3535

Listening

3636

37%

4%

23%

14%

13%

14%

39%

32%

42%

3%

26%

12%

18%

15%

43%

32%

Live Radio

On-Demand Radio


Streamed music

CD/Vinyl

Music videos

Any radio (live/on-demand)

Any digital music (personal/streamed)

2016

2014


Chart shows the proportion of adults who recorded each activity (D) at any point across their diary week.


Weekly reach of listening activities, 2016 vs. 2014


3737

42%

3%

26%

12%

18%

15%

43%

32%

77%

11%

33%

13%

30%

11%

78%

39%

Live Radio

On-Demand Radio


Streamed music

CD/Vinyl

Music videos



Children 6-15

Adults 16+




Weekly reach of listening activities, Children 6-15 vs. Adults 16+

3838

53%

1%

13%

4%

14%

16%

54%

46%

21%

3%

31%

28%

5%

12%

24%

76%

Live Radio

On-Demand Radio


Streamed music

CD/Vinyl

Music videos



Primary 6-11

Secondary 11-15




Weekly reach of listening activities, Primary 6-11s vs. Secondary 11-15s

3939


Chart shows the proportion of adults who recorded each listening activity (D) at each time slot across a week.

Weekly reach of listening activities, by time of day



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Peak reach

Live or on-demand

radio (11%)

Streamed or personal

digital audio (10%)

6am 12pm

Midday


Midnight

3am

4040


Chart shows the proportion of all listening time (B2) attributed to each activity (D) by age group.

*The average weekly minutes figure is among those who did any listening activity across their diary week and also includes simultaneous activity


Proportion of time spent listening attributed to activities, by age group

Among those who listened to anything during their diary week

71%

35%

53%

21%

3%

2%

1%

3%

10%

23%

13%

31%

7%

18% 4% 28%

6%

8%

14%

5%

3%

14% 16%12%


Live Radio

Personal digital

Streamed audio

CD/Vinyl

Music videos

On-Demand radio

861 416 320 533Average weekly

minutes listening*

4141

100%

3%

25%32%

5%

17%

44% 10%

22%

35%

23%

65%

13%7%

Radio set Smartphone Stereo system Tablet

Base: Adults aged 16+ who listened to anything on each type of device

Chart shows the proportion of all listening time (B2) on each device (E1) attributed to each activity (D) by age group.

* The average weekly minutes figure is among those who listened to anything on each type of device across their diary week i.e. excludes zeros.


Proportion of time spent listening attributed to activities, by device

Among children who listened to anything on specific device during their diary week

32% 23% 15% 12%

CD/Vinyl

On-demand radio

Live Radio

Live Radio

Live RadioLive Radio

Personal digital

On-demand radio

Personal digital

Music videosMusic videos

Streamed audio

Streamed audio

Weekly reach of

listening on device


listening on device*

Personal digital

32% 23% 15% 12%

4242

Proportion of listening attributed to activities, by time of day




Chart shows the proportion of all listening attributed to each activity for each time slot across a week.

Note: the base of listening activity varies by time, and so relatively low activity during late night time periods should be treated with caution

6am 12pm

Midday


Midnight

Live or on-demand radio

Streamed or

personal digital

audio

4343

Communicating

4444

24%

23%

7%

27%

13%

15%

12%

24%

45%

23%

19%

4%

26%

10%

18%

9%

23%

43%

Social networking

Instant messaging

Emailing

Texting


Phone calls

Video calls

Any voice comms

Any text comms

2016

2014




Weekly reach of communication activities, 2016 vs. 2014


4545

24%

23%

7%

27%

13%

15%

12%

24%

45%

49%

43%

70%

63%

21%

83%

15%

85%

87%

Social networking

Instant messaging

Emailing

Texting


Phone calls

Video calls

Any voice comms

Any text comms

Children 6-15

Adults 16+




Weekly reach of communication activities, Children 6-15 vs. Adults 16+

4646

6%

10%

1%

9%

5%

10%

7%

16%

20%

53%

43%

15%

55%

24%

23%

20%

37%

86%

Social networking

Instant messaging

Emailing

Texting


Phone calls

Video calls

Any voice comms

Any text comms

Primary 6-11

Secondary 11-15




Weekly reach of communication activities, Primary 6-11s vs. Secondary 11-15s

4747


Chart shows the proportion of adults who recorded each communication activity (D) at each time slot across a week.


Weekly reach of communication activities, by time of day

Among adults aged 16+

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Text comms (17%)

Peak reach

Voice comms (6%)

6am 12pm

Midday


Midnight

3am

4848


Chart shows the proportion of all communication time (B2) attributed to each activity (D) by age group.

*The average weekly minutes figure is among those who did any communication activity across their diary week and also includes simultaneous activity


Proportion of time spent communicating attributed to activities, by age group

Among those who communicated during their diary week

18%

31%27%

31%

17%

26%

24%

27%

34%

2%

0%

2%

11%

14%

11%

15%

2% 13%

9%

14%

18%2%

4%

1%

2%12%

25%

10%


Social networking

Email

Instant Messaging

Texting

Phone calls

Video calls

Video messaging

933 843 366 1102Average weekly

minutes communicating*

4949



Proportion of time spent communicating attributed to activities, by device

Among adults who communicated using specific device during their diary week

32% 29%

12%

28%

25%

13%

2%

4%

18%

2%

14%

14%

2%3%

30%

70%

Smartphone Tablet Computer

39% 15% 6%

Social networking

Instant Messaging

Video calls

Photo messaging

Emailing

Phone calls

Weekly reach of

communicating on device

863 382 450Average weekly minutes

communicating on device*

Chart shows the proportion of all communication time (B2) on each device (E1) attributed to each activity (D) by age group.

* The average weekly minutes figure is among those who communicated on each type of device across their diary week i.e. excludes zeros.

Texting

Social networking

Instant Messaging

Video calls

Photo messaging

Texting

Video calls

Emailing

Instant Messaging

Social networking

5050

Proportion of communicating attributed to activities, by time of day



Source: Ofcom Digital Day 2016, Data book 6: C2A

Chart shows the proportion of all communicating attributed to each activity for each time slot across a week.

Note: the base of communicating activity varies by time, and so relatively low activity during late night time periods should be treated with caution

Text comms

Voice comms

6am 12pm

Midday


Midnight

5151

Reading/browsing/using

5252

5%

3%

3%

5%

54%

5%

37%

30%

5%

7%

2%

3%

48%

6%

35%

24%



Other online news

Sports news/updates




Other activities

2016

2014




Weekly reach of reading/browsing/using activities, 2016 vs. 2014


5353

5%

3%

3%

5%

54%

5%

37%

30%

50%

27%

28%

16%

46%

38%

61%

46%



Other online news

Sports news/updates




Other activities

Children 6-15

Adults 16+


Chart shows the proportion of adults and children who recorded each activity (D) at any point across their diary week.


Weekly reach of reading/browsing/using activities, Children 6-15 vs. Adults 16+

5454

1%

3%

2%

3%

62%

3%

30%

26%

10%

4%

3%

9%

40%

8%

50%

36%



Other online news

Sports news/updates




Other activities

Primary 6-11

Secondary 11-15




Weekly reach of reading/browsing/using activities, Primary 6-11s vs. Secondary

11-15s

5555


Chart shows the proportion of children who recorded any reading/browsing/using activity (Net) (D) at each time slot across a week.


Weekly reach of any reading/browsing/using, by time of day


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Peak reach

6am 12pm

Midday


Midnight

3am

Internet media (21%)

Other non-Internet media (6%)

Print media (1%)

5656

13%

1% 1% 2%

3%

1% 1% 1%

6%

3% 3% 2%

17%

42%

54%

28%

4%

1%

1%

2%

28%

29%

21%

38%

29%23% 20%

27%



Chart shows the proportion of all reading/browsing/using time (B2) attributed to each activity (D) by age group.

*The average weekly minutes figure is among those who did any reading… activity across their diary week and also includes simultaneous activity


Proportion of time spent reading/browsing/using attributed to activities, by age group

Among adults who read… during their diary week

Newspaper

Other news & sport

Magazine

Books

Other sites or apps

Other activities

Shopping/ ticketing

Average weekly

minutes reading…*780 441 370 554

5757

Base: Adults aged 16+ who red/browsed/used at all on each type of device

Chart shows the proportion of all reading/browsing/using time (B2) on each device (E1) attributed to each activity (D) by age group.

* The average weekly minutes figure is among those who read…. on each type of device across their diary week i.e. excludes zeros.


Proportion of time spent reading/browsing/using attributed to activities, by device

Among adults who read… on specific device during their diary week

10% 7%

3%5%

97%

17%

4%

3%

4%

35%

56% 75%

58%

20%

9%

Print Computer Tablet Smartphone

51% 34% 24% 16%

Books

Other activities

Shopping/ ticketing

Other activities

Other activities

Other sites or apps

Other sites or apps Other sites or apps

Shopping/ ticketing

Newspapers Newspapers

Other news & sportOther news & sport

Books

Weekly reach of

reading… on device

Books


reading… on device 268 269 207 286

5858

Proportion of reading/browsing/using attributed to activities, by time of day



Source: Ofcom Digital Day 2016, Data book 6: C2A

Chart shows the proportion of all reading/browsing/using attributed to each activity for each time slot across a week.

Note: the base of reading… activity varies by time, and so relatively low activity during late night time periods should be treated with caution

Internet media

Other non-Internet media

Print media

6am 12pm

Midday


Midnight

5959

Devices

6060


Chart shows the proportion of children who recorded using each device (E1) at any point across their diary week.

* TV set includes all connected devices (games consoles, set top boxes, DVD/Blu-ray player and streaming media players)


Weekly reach of devices


93%

45%

15%

19%

15%

51%

3%

4%

66%

30%

31%

2%

19%

51%

32%

52%

53%

TV set*

Games console

Analogue radio

Digital radio

Stereo system

Smartphone

Standard mobile

Landline

Tablet

Desktop

Laptop

e-reader

Other device

Print

Any radio set (Analogue/Digital)

Any mobile phone (Smartphone/standard)

Any Computer (Desktop/Laptop)

6161


Chart shows the proportion of 6-11s and 11-15s who recorded using each device (E1) at any point across their diary week.

Source: Ofcom Digital Day 2016, Data book 3: A5 and A10

Weekly reach of devices, 6-11s vs. 11-15s

96%

44%

16%20%

17%

29%

2% 4%

72%

30%26%

2%

20%

58%

87%

45%

14%17%

13%

87%

5% 3%

56%

31%

38%

2%

17%

38%

Primary 6-11 Secondary 11-15

6262


Chart shows the proportion of 6-11s and adults who recorded using each device (E1) at any point across their diary week.

Source: Ofcom Digital Day 2016, Data book 3: A5 and A10

Weekly reach of devices, Children 6-15 vs. Adults 16+

93%

45%

15%19%

15%

51%

3% 4%

66%

30% 31%

2%

19%

51%

96%

18%

47%44%

32%

70%

26%

60%

42%47%

52%

8%

17%

56%

Children 6-15 Adults 16+

6363


Chart shows the proportion of children who recorded using each device (E) at each time slot across a week.

Figures for radio set, computer and mobile are net figures.


Weekly reach of devices, by time of day


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TV set (53%)

Computer (15%)

Mobile (22%)

Radio set (9%)

Games Console (22%)

Print (13%)

Tablet (25%)

6am 9am 3pm 6pm 9pm 3am12pm

Midday

12am

Midnight

6464

02:36

02:09

01:51

01:31

01:12

01:00

00:43

00:39

00:38

00:27

00:27

00:26

00:16

00:03

Smartphone

TV set (inc set top box)

Games console

Tablet

Laptop

Desktop

Other device

Digital radio

Print

Analogue radio

e-reader

Stereo system

Standard mobile

Landline


Chart shows the mean number of minutes recorded per day for each device (E) among those who did each one at any point across their diary week i.e. excludes

zeros.

Source: Ofcom Digital Day 2016, Data book 1: B4hm

Average time spent on devices per day

Among all children who used device during diary week (exc. Zeros)

6565

Chart shows the mean number of minutes recorded per day for each device among all adults, regardless of whether they did it at all

i.e. includes zeros

01:59

01:20

00:59

00:49

00:22

00:19

00:18

00:08

00:07

00:04

00:04

00:00

00:00

00:00

TV set (inc set top box)

Smartphone

Tablet

Games console

Laptop

Print

Desktop

Other device

Digital radio

Analogue radio

Stereo system

e-reader

Standard mobile

Landline


Source: Ofcom Digital Day 2016, Data book 3: B11(2)hm

Average time spent on devices per day

Among all children aged 6-15 (inc. Zeros)

6666

hart shows the proportion of total device (including print) time (B2) attributed to each specific device (E) by age group.

*The average weekly minutes figure is among those who used any device or print across their diary week and also includes simultaneous activity

36%

30%

41%

20%

12%

3%

4%

2%

2%

13%

11%

14%

15%

20%

6%

35%

4%

15%

18%

13%

22%

10%

10%

10%

3%

2%

3%

3%

4%

5%

7%

3%

Adults 16+

Children 6-15

Primary 6-11

Secondary 11-15


Proportion of total device time attributed to specific devices, by age group

3585

2242

2759

4567


of device activity*

Source: Ofcom Digital Day 2016, Data book 2: C1 for main chart data and B1 for weekly minutes of device activity

Radio set Games

Console

TabletMobile Computer PrintTV set (inc. connected devices)

Other

device

6767


Chart shows the proportion of all media and comms activity attributed to each device for each time slot across a week.



Proportion of total device time attributed to specific devices, by time of day


6am 12pm

Midday


Midnight

6868


Chart shows the proportion of all time using a TV set (E1) attributed to each activity (D)

* Includes games console (as connected to a TV)


Proportion of time on a TV set (inc. all connected devices) attributed to activities,

, Children 6-15 vs. Adults 16+

43%

24%

12%

6%

6%

4%

2%

64%

3%

18%

4%

4%

5%

Live TV

Video games

Recorded TV

Paid On-Demand

DVD/Bluray

Free On-Demand

Online video clips

Children 6-15

Adults 16+

6969


Chart shows the proportion of all time using a TV set (E1) attributed to each activity (D)

* Excludes playing video games on a games console (which is more than likely plugged into a TV)


Proportion of time on a TV set (inc. all connected devices) attributed to activities,

Primary 6-11 vs. Secondary 11-15

49%

17%

11%

8%

5%

4%

3%

34%

33%

13%

4%

7%

4%

2%

Live TV

Video games

Recorded TV

DVD/Bluray

Paid On-Demand

Free On-Demand

Online video clips

Primary 6-11

Secondary 11-15

7070


Chart shows the proportion of all time using a smartphone E1) attributed to each activity (D)


Proportion of time on a smartphone attributed to activities, Children 6-15 vs. Adults 16+

19%

17%

11%

9%

9%

6%

6%

5%

5%

2%

2%

15%

19%

13%

2%

2%

6%

11%

4%

5%

1%

Social networking

Instant messaging

Texting

Online video clips




Streamed music

Video games

Music videos

Video calls

Children 6-15

Adults 16+

7171


Chart shows the proportion of all time using a smartphone E1) attributed to each activity (D)


Proportion of time on a smartphone attributed to activities,


20%

16%

14%

9%

9%

7%

5%

4%

3%

3%

3%

2%

19%

17%

4%

9%

11%

6%

9%

7%

1%

2%

2%

Social networking

Instant messaging

Video games

Online video clips

Texting




Live TV

Phone calls

Video calls

Music videos

Primary 6-11

Secondary 11-15

7272


Chart shows the proportion of all time using a tablet (E1) attributed to each activity (D)


Proportion of time spent on a tablet attributed to activities, Children 6-15 vs. Adults 16+

30%

26%

7%

6%

4%

4%

4%

3%

3%

3%

2%

2%

2%

20%

4%

14%

5%

5%

9%

1%

3%

3%

8%

3%

Video games

Online video clips


Paid On-Demand

Free On-Demand

Social networking

Video calls

Streamed music

Music videos

Instant messaging



Other activities

Children 6-15

Adults 16+

7373


Chart shows the proportion of all time using a tablet (E1) attributed to each activity (D)


Proportion of time spent on a tablet attributed to activities,


41%

27%

7%

6%

4%

3%

3%

2%

14%

23%

7%

7%

5%

1%

2%

4%

Video games

Online video clips


Paid On-Demand

Free On-Demand


Other activities

Music videos

Primary 6-11

Secondary 11-15

7474


Chart shows the proportion of all time using a computer (E1) attributed to each activity (D)


Proportion of time spent on a computer attributed to activities

29%

19%

13%

11%

7%

4%

3%

3%

2%

2%

7%

23%

2%

14%

1%

3%

2%

2%

1%

2%

Video games

Other activities

Online video clips


Video calls

Paid On-Demand

Free On-Demand

Music videos

DVD/Bluray


Children 6-15

Adults 16+

7575


Chart shows the proportion of all time using a computer (E1) attributed to each activity (D)


Proportion of time spent on a computer attributed to activities

39%

13%

13%

11%

7%

4%

4%

3%

3%

1%

19%

14%

25%

12%

6%

5%

2%

2%

1%

2%

2%

2%

2%

Video games

Online video clips

Other activities


Video calls

Paid On-Demand

Music videos

Free On-Demand

DVD/Bluray


Streamed music

Social networking

Instant messaging

Primary 6-11s

Secondary 11-15s

7676

Social Media

…through a Social

Networking site e.g.

Facebook, Twitter

(excluding checking

updates)

• Short online video clips on e.g. YouTube, News sites

• Streamed online music

• Music videos

• Games

• Other online news

• Sports news /updates

• Other websites or apps

• Other activities

Through either:YouTube

Facebook

Twitter

Linked-in

Instagram

Other social media site

COMMUNICATION MEDIA CONSUMPTION

7777


Chart shows the proportion of adults and children who recorded communicating through a social networking site (D) or using a social media site for certain types of

media activity (E2) across their diary week. Proportion of media and comms time is calculated from the durations of these activities (B2).

Source: Ofcom Digital Day 2016, Data book 1: A1 for weekly reach, B4(2) for average time spent per day and C1 for proportion of all media and comms time

Social media use, by age group

64% 65%

51%

88%

8%

16%10%

21%


Weekly reach Proportion of all media and comms time

An average of 58 mins a day was spent on social media across all children

This rose to 88 mins among those who used it at all over their diary week

Average daily minutes

on social media*1h 16m 1h 35m 1h 5m 2h 3m

7878

50%

45%

17%

59%

34%

11%

15%

9%

13%

32%

51%

22%

3%

9%

16%

6%

3%

2%

4%

Adults 16+

Children 6-15

Primary 6-11

Secondary 11-15

Mobile phone Computer Tablet TV set (inc. connected devices) Other device


Chart shows the proportion of all social media time (B2) attributed to each activity by age group.

*The average weekly minutes figure is among those who used social media at all across their diary week (net figure)

Source: Ofcom Digital Day 2016, Data book 1: C1 for the main chart data, and B1 for average weekly minutes

Proportion of social media time attributed to devices, by age group

2h 3m

1h 5m

1h 35m

1h 16m


on social media*

7979

47%

24%

12%

11%

5%

2%

1%

Short online clips

Social networking (communicating)

Music videos (background)

Browsing/checking updates

Streamed music

Gaming

News

Base: Children aged 6-15 (476), Primary 6-11 (238), Secondary 11-15 (238)

Chart shows the proportion of children who recorded each activity (D) and identified it as being on a social media site (Facebook, Twitter, LinkedIn, Instagram,

YouTube, Other social media site) at any point across their diary week.


Weekly reach of social media activities


Primary 6-11s

42%

6%

9%

2%

3%

1%

0%

Secondary

11-15s

57%

54%

15%

25%

8%

5%

3%

All children 6-15

8080


Source: Ofcom Digital Day 2016, Data book 1: C2 for the main chart data, and B1 for average weekly minutes

Proportion of social media time attributed to activities, by age

Among children who used social media at all during diary week

Chart shows the proportion of all social media time (B2) attributed to each activity by age group.

*The average weekly minutes figure is among those who used social media at all across their diary week (net figure)

**’Other’ includes streamed music, sports news/updates and other online news

46%

31%

13%

40%

27%

7%

1%

10%

13%

49%

73%

37%

6%

7%

11%

6%

5%

1%

4%

4%

2%

2%

2%

Adults 16+

Children 6-15

Primary 6-11

Secondary 11-15

Communicating Browsing/checking updates Short online clips Music videos Gaming Other**

2h 3m

1h 5m

1h 35m

1h 16m


on social media*

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