D I G I T A L

C O M M O N W E A L T H

SCHOOL OF MEDIA, CULTURE AND SOCIETY, UNIVERSITY OF

THE WEST OF SCOTLAND

Jennifer M Jones, Project Coordinator

Prof. David McGillivray, Project Lead

Alison McCandlish, Education Coordinator

Prof. Gayle McPherson, Co-investigator

Creative response to the Commonwealth (Games)

from across Scotland, involving a diverse range of

individuals/communities/partners

MEDIA LANDSCAPE OF MAJOR

EVENTS

Accredited media Sponsors

Strict media guidelines

Unaccredited media

Independent media

Citizen/community media

Narrative control

Alternative narratives

EVENTS AS CATALYST FOR MEDIA

DEMOCRATISATION

ubiquitous mobile devices, freely available and shareable web

platforms and DIY ethos now deployed to create as much as

passively consume media

flattened hierarchies, enabling citizens to subvert corporate-

media narratives and create alternative, localised readings and

have them heard

exploiting networked publics (boyd, 2014) restructured by

networked technologies

PARTICIPATORY MEDIA CULTURES

G U I D I N G

P R I N C I P L E S

P O S I T I O N I N G

T H E M A T I C

F O C U S

focus:

F R A M I N G

www.digitalcommonwealth.co.uk

P R O J E C T S

• Schools Programme (32 local authorities)

• Community Media Programme, 4 clusters (North-

East, Glasgow, Edinburgh and Ayrshire)

• Creative Voices (Songwriting, Creative Writing &

Documentary), 4 campus areas of University of the

West of Scotland

Interactive Map: http://bit.ly/digCW2014_Map

S C H O O L S

P R O G R A M M E

• 57 schools, 23 out of 32 local

authorities, 585 participated

• transition initiatives (primary &

secondary working together)

• cascading skills (learners becoming

digital leaders)

• 'creative citizenship' responding to

the themes of project

• developed a Digital Storytelling

handbook (available free online

here: http://bit.ly/digCW2014_HB)

H A N D B O O K O F

D I G I T A L

S T O R Y T E L L I N G

R E C O G N I S I N G I N F O R M A L

L E A R N I N G

C O M M U N I T Y

M E D I A C A F E S

• 4 regions (Aberdeen,

Glasgow, Edinburgh,

Ayrshire)

• 16 Cafes, offering tasters

in blogging, video, audio

and social media

• Informal, awareness

raising, access to project

AWARENESS RAIS ING

C O M M U N I T Y M E D I A S Y M P O S I U M :

C O M M U N I T Y S T O R Y T E L L I N G I N D I G I T A L A G E

CAPACITY BUILDING

O R K N E Y , N O R T H

H I G H L A N D S ,

E D I N B U R G H ,

G L A S G O W A N D

A Y R S H I R E

DIGITAL STORYTELLING

WORKSHOPS

CAPACITY BUILDING

Worked with

62 organisations

C R E A T I V E

V O I C E S

• 3 creative practices (creative writing,

community songwriting &

documentary) supported by UWS

lecturers and post-graduate students

• community engagement across 4

campus areas (Dumfries, South

Lanarkshire, Ayrshire and

Renfrewshire)

• 80 page anthology, 12 original songs

and 6 films produced

N E X T S T E P S

• Practice: National Libraries of Scotland: Archiving

community-generated digital content

• Practice: Project documentary & printed materials

• Policy: Digital media literacy in education and

community settings

• Academic: Monitoring and evaluation, publications,

research bids