digital clarity group and dnn cms acquistion webinar 150326
TRANSCRIPT
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DCG is an award-‐winning research and advisory firm that helps organiza1ons navigate the new world emerging from digital disrup1on.
We work with business leaders who aim to transform the experience they deliver to customers, prospects, and employees.
We deliver insight, research, and services focused on the content, technologies, and prac1ces that enable world-‐class experiences.
hFp://digitalclaritygroup.com | @just_clarity | New York, NY USA
Digital Clarity Group
@cathymcknight | @just_clarity
1. My CMS vendor has been acquired – now what should I do?
2. What are my options?
3. I have decided to make a change – what do I do to make the migration to the new solution as smooth as possible?
Today’s conversation
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§ How does this affect my licensing?
§ Who will manage my account?
§ What does this do to roadmap?
§ Where do I turn to for support?
§ When will the products be integrated?
§ Why me!!!
Common questions
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Have you ever said or thought any of the following:
Our current CMS doesn’t
meet our needs.
We are stuck with a legacy CMS solu1on that refuses to
evolve.
We are not engaging visitors
with our content.
Does this sound familiar?
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§ Has our business evolved/changed?
§ Have our CMS requirements/needs changed?
§ Is our current CMS meeting our needs?
§ Does our technology implementation model still make sense?
§ Is our current agency/SI still able to support us?
A few questions to ask yourself:
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Depending on the answers to the first questions you can:
§ Stay with current technology
§ Change to the new owner’s solution
§ Find a new technology
You have options
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§ Align with new objectives
§ Improve processes
§ Update content
§ Educate
§ Bring in fresh blood
§ Find a new partner
Great opportunity to:
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1. Validate the Need
2. Compile/Validate Requirements
3. Determine Focal Needs
4. Shortlist Technology
5. Shortlist Service Provider
6. Conduct Onsite Demonstrations
7. Execute RFP Process
8. Carry out POC
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Digital Clarity Group
www.digitalclaritygroup.com @Just_Clarity
Cathy McKnight Co-‐founder, VP Consul1ng [email protected] @cathymcknight