BRILLIANT DIGITAL CASE STUDIES

KAN KHAJURA TESAN Gosaidaspur, Bihar’s first IVR driven rural railway station

• Year: 2014• Client: HUL• Agency: Lowe Lintas | Hungama Digital• Awards: 3 Cannes Gold• Location: Bihar, India• Concept:

Any mobile phone user in Bihar can give a missed call to a specific number to immediately get a return call that will play Kan Khajura Tesan for 15 minutes. Besides a series of entertainment programmes the channel also played a series of HUL brand advertisements.

• Numbers:5 million subscribers1L each day25,000 hours of entertainment daily

BULTOO RADIOAdivasi population experiences radio via their Bluetooth devices

• Year: 2016• Client: Chattisgarh Govt• Location: Chattisgarh, India• Concept:

“Bultoo Radio” as the locals call it, is a small experiment being carried out over a small area in Chattisgarh. With its problem-solving potential and use of the local idiom was used to bring people’s faith back in the system. A recorded message on an IVR allowed Adivasi population to share their point of view with masses over a given topic. This message was then converted in a podcast with songs, discussions and branding open to be shared with local adivasi bodies via Bluetooth in their local language .

SPIRE FLEXI-HOMES LAUNCHShowcasing creative customization of living spaces

• Year: 2011• Client: Delhi, India• Location: Balrampur, Chattisgarh• Concept:

Spire World wanted to present to the real estate investor’s panel the exceptional and innovative project of Flexi-homes - the 100% customizable apartments. In order to best represent the innovative aspects of the idea, and the inherent interactive nature of such concept, they designed and implemented a Mixed Reality Stage that would allow, during the presentation, to draw on paper an apartment plan to then seeing it building up in a real-time 3D rendering. The hand-sketch generated virtual model could be rotated just by rotating the sketch, to see all the apartment features from various points of view

• Video: https://www.youtube.com/watch?v=Nor8erZOBfc

BIBA SILVER SCREEN IN-STORE INSTALLATIONBIBA allows women to take social opinions on their shopping cart

• Year: 2016• Client: BIBA• Agency: Brandmovers• Location: Mumbai• Concept:

When it comes to the perfect looking dress, women just can’t make up their mind. Taking a cue from this, Biba, one of India’s leading women’s ethnic wear brand decided to lend them a helping hand using the power of technology. It created ‘Biba Silver Screen’, an exciting, engaging installation set up in the Biba store in Kemp’s Corner in Mumbai. A one-of-its-kind innovation by Brandmovers India, the Biba Silver Screen device has been exclusively designed to be a personal wardrobe assistant and help shoppers choose the outfit that suits them best.

• Video: https://www.youtube.com/watch?v=jEjdrb4WE2U

VIRTUAL GROCERY SHOPPINGKorea’s TESCO reinvents grocery shopping with QR code

• Year: 2011• Client: Apolosophy• Agency: Akestam Holst• Location: Korea• Concept:

Home Plus e-mart increased its sales by strategically allowing customers waiting for a train at A sub-way station to grocery shop and receive the delivery immediately after they reach home.

• Video: https://www.youtube.com/watch?v=nJVoYsBym88

FMCG INTERACTIVE INSTALLATIONHair care product installation at a train station• Year: 2014• Client: Apolosophy• Location: Sweden• Concept:

This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. It's a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

• Video: https://www.youtube.com/watch?v=tdQgsmYKxLM

SAMSUNG LED TV 3D MAPPING3D mapping installation for 3D LED TV Launch

• Year: 2010• Client: Samsung• Agency: Starcom• Location: Amsterdam• Concept:

A historic building in Amsterdam was mapped to showcase the emergence of Samsung’s LED TV that adds life to the visuals. The projection realistically cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new Samsung 3D LED TV.

• Video:https://www.youtube.com/watch?v=Hk5wLRdQ3oQ

NOKIA AUGMENTED REALITY3D mapping installation for 3D LED TV Launch

• Year: 2012• Client: Nokia Lumia• Location: Australia• Concept:

Nokia smartly showcases its fun applications through an Augmented Reality Installation at an open area in Australia. This installation suits all age-groups and allows interaction with the product in a fun manner with the help of trending apps such as Angry Birds, Dance off, Navigation etc.

• Video:https://www.youtube.com/watch?v=dg5l8nu7PrQ

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