digital campaigning for activists sharing for change
TRANSCRIPT
Digital Campaigning for ActivistsSharing for change...
What is social media?
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websites and applications that enable users to create and share content or to participate in social networking
Rethink Mental Illness uses two main platforms
to engage with our audience:
Facebook for news or reaction to events, or if we’d like our audience to take action / give us feedback...
Twitter for disseminating short burst information such as press releases or surveys.
Since 2011 Rethink Mental Illness’ online reach has increased from 15,000
people to nearly 240,000
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Our recent #monitor this campaign let us motivate people quickly – thousands took
action and objected to mental health cuts in England.
It worked!
Monitor requested a meeting with us to
discuss the objections that our audience voiced.
Why do people decide to act?
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• Share campaign posts • Images are powerful!• Tell people if you’ve taken action• Tell people WHY you’ve taken action• Thank others for taking action – tag them in a post• Tag people you think will be particularly interested (not
everyone you know!)• Pin an action post to the top of your page• Keep people updated• Be a content curator
How to ‘pin’ to the top
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Campaign Emails
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• Forward campaign emails.
• Add a message to explain why it’s particularly important to you.
• If time... PERSONALISE for the recipient. Make it relevant for them.
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• Retweet campaign calls to action• Add your own tweets to tell people why this is important to
you• Tell stories – tweet articles and images about mental
health, and about your campaigning work• Never use more than two hashtags• Grow your followers...
• Put your twitter handle on your email signature / blog / website
• Follow other people! They will often follow you back
• Use #charitytuesday and #followfriday• Don’t be boring
Call yourself an activist?
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Telling the world you are an activist or campaigner adds credibility to your tweets!
People respect authority, so give yourself some!
The future...
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?
Join us!
www.rethink.org
facebook.com/rethinkcharitytwitter.com/rethink_
instagram.com/rethinkmentalillness