digital by default media pack 2015
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1MEDIAPACK2015
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We provide the leading dedicated source of news and insights for a network of senior private and public sector professionals, connected by an interest in the digital transformation of citizen-facing services in the UK.
• We deliver our subscribers essential news and commentary from across their industry in a format that informs and fosters engagement.
• We provide our advertisers with trusted access to and valuable engagement with a loyal, active audience of professionals with real buying power.
OUR MISSION
16,804– subscribers
26,853– average unique pageviews each month
43%– of our emails are read on mobile devices
220,527– emails read in 2014
8,635– social shares in 2014
3.3%– click through rate
16.1%– open rate
14,961– monthly average users
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DigitalbyDefaultNews.co.uk provides high-quality editorial content to a UK-wide audience of professionals who are active in the field of public sector digital services. We deliver an informative and engaging take on what’s happening throughout the sector and beyond.
With a rapidly growing community of loyal readers from all areas and echelons of the public and private sector, Digital by Default News has established a reputation as an authoritative and trustworthy thought leader in the space.
Our subscribers are not just passive readers – they interact with us, our advertisers and each other, both onsite and via our social media channels.
Through Digital by Default News’ targeted, engaged community of readers, we help businesses reach the right audience with the best content to achieve their marketing goals.
OVERVIEW
62%
38%
Public & third sector
62%LOCAL GOVERNMENT
THIRD SECTOR
CENTRAL GOVERNMENT
OTHER PUBLIC SECTOR
42%
25%
24%
9%
Other sectors
38%
MARKETING AND COMMS
NOT-FOR-PROFIT
DIGITAL, IT & TELECOMS
PROFESSIONAL SERVICES
EDUCATION & TRAINING
HEALTHCARE
OTHER
37%
11%
10%
9%
6%
22%5%
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OF OUR AUDIENCE ISWORKING ON A LIVE PROJECT82%
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44.5% 1001+26.9% 101-100028.6% 1-100
SUBSCRIBERS BY SENIORITY
SUBSCRIBERS BY COMPANY SIZE
7,183 Senior Management
5,179 C-Level Management
4,434 Executive & Lower Management
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Achieve measurable results: By capturing the right people at the right point in their buying decision process, our tried and tested methods will generate you high quality leads from senior decision makers. Through targeted campaign strategies, we’ll help you start profitable conversations to deliver measurable marketing ROI.
Let your brand make headlines: The content that we produce reaches a large, global audience of movers and shakers who want to hear about the brightest and the best in their industry. By working with us, you can become a part of the buzz, driving awareness of your products and services.
Establish your expertise: We deliver trusted, valued content to an avid global community of readers every day, creating a thriving marketplace where potential buyers meet new suppliers. We can help you deliver your sector knowledge and expertise into this marketplace, positioning you and your brand as industry leaders.
LEAD GENERATION
BRAND AWARENESS
THOUGHT LEADERSHIP
We create meaningful and valuable interactions between brands and the digital marketing buyers they want to reach.
Using a carefully honed range of digital and content marketing solutions, we establish a direct line for potential customers straight from our newsfeed to your company.
Our range of highly focused promotional solutions can help you successfully capture your market, increasing brand awareness, delivering quality leads and ultimately providing great returns on your marketing investment.
OUR CORECAPABILITIES
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A premium company profile on Digital by Default News creates a microsite that acts as a branded hub, gathering your key information, product details, news articles, resources and more.
This allows you to align all of your Digital by Default News campaign activity with your company’s commercial offerings, providing a strong promotional link with our audience to generate interest, drive enquiries and ultimately boost sales.
Make sure your high value, thought leading content reaches the people it’s meant to by hosting white papers, eBooks, guides and case studies on Digital by Default News.
Using dedicated landing pages and tailored download forms, we promote your collateral across multiple channels to deliver targeted leads in real time, providing a tangible return on your marketing investment.
Achieve unique relationship building opportunities for your brand in an entertaining and engaging way.
Each Digital by Default News event reaches a different key audience segment, offering sponsors access to an extensive, targeted network of organisations and individuals.
As an event sponsor, you achieve significant brand exposure before, during and after the event – as well as having a great opportunity to entertain clients or reward staff with a really fun evening.
A sponsored banner can increase your company’s industry exposure, support your SMO strategy and align your brand with our up-to-date content to solidify your position in a very targeted marketplace.
Tailored campaigns we offer include video and animated or flat images with a choice of ad size, exposure level and positioning.
Our film and multimedia teams are experienced storytellers who will bring your messages to life on the web. From video to motion graphics, every one of our productions is designed to achieve maximum effect.
Through our professional, broadcast-quality footage and comprehensive post-production services, we craft interviews, thought leadership and event coverage that optimises brand exposure and audience engagement.
Our subscribers engage with our email updates on a daily basis, trusting them as a source of high-quality, relevant and informative content.
Establish your expertise, grow brand awareness and generate valuable leads by featuring in our regular newsletters, or by reaching out to our audience via a specifically tailored mailshot campaign, written and designed for maximum impact.
COMPANY PROFILE
ASSET PROMOTION & LEAD GENERATION
EVENT SPONSORSHIP
DISPLAYADVERTISING
FILM & ANIMATION
EMAILCAMPAIGNS
OURADVERTISING OPPORTUNITIES
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SOME OF OURMEMBERS
JAMES DUNCANKEY ACCOUNT MANAGER
+44 (0) 208 0809 377
THOM PICKERINGADVERTISING MANAGER
+44 (0) 208 0809 373