digital advocacy and storytelling
DESCRIPTION
How you can use social media to tell your story and spark a movement.TRANSCRIPT
Digital Advocacy: Storytelling that builds champions and ignites movements
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Today we’re talking about
Advocacy…
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Today we’re talking about
and Social Media…
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Today we’re talking aboutbut really Storytelling.
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Inform | Involve | Inspire
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Inform | Involve | Inspire
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Set the right goals
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Know why
Really know.
you’re here
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Find your audience
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Find your audience
Know whoYou need to reach
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What’s happeningRight now?
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http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg
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Now, listen carefully
For…
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Now, listen carefully
To people…
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Plan your attack
Well, really justhave a plan…
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How do you want to engage?
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Establish your voice
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Establish your character
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Establish your tone
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Establish your language
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Establish your purpose
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Build the infrastructure
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Inform | Involve | Inspire
2.0
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What is your message
http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/
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How do you participate
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Inform | Involve | Inspire
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The story
Be a person like me
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Tell great stories
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I had to know and understand my own story before I could listen
and help other people with theirs.
– Barack Obama
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There’s always more to the story
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Make it meaningful
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Make it believable
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Make it real
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Make it visual
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Inspire change
No big deal.
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Keep your audience
On the edge of their seats
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Everyone is doing itSharing, that is
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Don’t fall into silos
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Make the ask
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Ask for something
And be specific
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Make it simple
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Know where to go
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Pay attention. Be flexible.
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Pay attention. Be flexible.
Monitor
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Pay attention. Be flexible.
Evaluate
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Pay attention. Be flexible.
Assess
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Pay attention. Be flexible.
Adapt
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Support your champions
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See, it’s simple
Right?
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A few more rules
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Be honest
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Be transparent
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Be generous
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Share
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Be supportive
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Be responsive
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Be collaborative
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Listen!
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Provide value
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Invest time
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Give a damn.