Digital Advocacy and Storytelling

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How you can use social media to tell your story and spark a movement.

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<ul><li> 1. Digital Advocacy:Storytelling that buildschampions and ignites</li></ul> <p> 2. Today were talking about Advocacy@shaw_tim3/25/20133/25/2013 2 #SMBYYC 2 3. Today were talking Mediaand Social about@shaw_tim3/25/20133/25/20133 #SMBYYC 3 4. Today were talking aboutbut really Storytelling.@shaw_tim3/25/20133/25/2013 4 #SMBYYC 4 5. Inform | Involve | Inspire@shaw_tim3/25/2013 5 #SMBYYC 6. Inform | Involve | Inspire@shaw_tim3/25/2013 6 #SMBYYC 7. Set the right goals@shaw_tim3/25/2013 7 #SMBYYC 8. Know whyyoure here Really know.@shaw_tim3/25/2013 8 #SMBYYC 9. Find youraudience@shaw_tim3/25/2013 9 #SMBYYC 10. Know whoYou need to reach Find your audience@shaw_tim3/25/2013 10 #SMBYYC 11. Whats happeni Right now?@shaw_tim3/25/201311 #SMBYYC 12. http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg @shaw_tim 3/25/201312 #SMBYYC 13. Now, listen carefully For@shaw_tim3/25/2013 13 #SMBYYC 14. Now, listen carefullyTo people@shaw_tim3/25/201314 #SMBYYC 15. Plan your attackWell, really justhave a plan@shaw_tim3/25/2013 15 #SMBYYC 16. How do you want to engage?@shaw_tim3/25/2013 16 #SMBYYC 17. Establish your voice@shaw_tim3/25/2013 17 #SMBYYC 18. Establish your character@shaw_tim3/25/2013 18 #SMBYYC 19. Establish your tone@shaw_tim3/25/2013 19 #SMBYYC 20. Establish your language@shaw_tim3/25/2013 20 #SMBYYC 21. Establish yourpurpose@shaw_tim3/25/2013 21 #SMBYYC 22. Build theinfrastructure@shaw_tim3/25/201322 #SMBYYC 23. Inform | Involve | Inspire2.0@shaw_tim3/25/2013 23 #SMBYYC 24. http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/What is your message@shaw_tim3/25/201324 #SMBYYC 25. How do youparticipate@shaw_tim3/25/201325 #SMBYYC 26. Inform | Involve | Inspire@shaw_tim3/25/2013 26 #SMBYYC 27. The storyBe a person like me@shaw_tim3/25/201327 #SMBYYC 28. Tell great stories@shaw_tim3/25/2013 28 #SMBYYC 29. I had to know and understand my own storybefore I could listen and help other people with theirs. Barack Obam@shaw_tim3/25/201329 #SMBYYC 30. Theres always more tothe story@shaw_tim3/25/2013 30 #SMBYYC 31. Make itmeaningful@shaw_tim3/25/201331 #SMBYYC 32. Make it believable@shaw_tim3/25/2013 32 #SMBYYC 33. Make it real@shaw_tim3/25/2013 33 #SMBYYC 34. Make it visual@shaw_tim3/25/201334 #SMBYYC 35. Inspire changeNo big deal.@shaw_tim3/25/201335 #SMBYYC 36. Keep youraudienceseats On the edge of their@shaw_tim3/25/201336 #SMBYYC 37. Everyone is doingit that isSharing,@shaw_tim3/25/201337 #SMBYYC 38. Dont fall into silos@shaw_tim3/25/2013 38 #SMBYYC 39. Make the ask@shaw_tim3/25/201339 #SMBYYC 40. Ask for somethingAnd be specific@shaw_tim3/25/2013 40 #SMBYYC 41. Make it simple@shaw_tim3/25/2013 41 #SMBYYC 42. Know where to go@shaw_tim3/25/2013 42 #SMBYYC 43. Pay attention. Beflexible.@shaw_tim3/25/201343 #SMBYYC 44. Pay attention. Beflexible.Monitor@shaw_tim3/25/201344 #SMBYYC 45. Pay attention. Beflexible.Evaluate@shaw_tim3/25/201345 #SMBYYC 46. Pay attention. Beflexible.Assess@shaw_tim3/25/201346 #SMBYYC 47. Pay attention. Beflexible. Adapt@shaw_tim3/25/201347 #SMBYYC 48. Support yourchampions@shaw_tim3/25/201348 #SMBYYC 49. See, its simpleRight?@shaw_tim3/25/201349 #SMBYYC 50. A few more rules@shaw_tim3/25/2013 50 #SMBYYC 51. Be honest@shaw_tim3/25/2013 51 #SMBYYC 52. Be transparent@shaw_tim3/25/2013 52 #SMBYYC 53. Be generous@shaw_tim3/25/2013 53 #SMBYYC 54. Share@shaw_tim3/25/2013 54 #SMBYYC 55. Be supportive@shaw_tim3/25/2013 55 #SMBYYC 56. Be responsive@shaw_tim3/25/201356 #SMBYYC 57. Be collaborative@shaw_tim3/25/201357 #SMBYYC 58. Listen!@shaw_tim3/25/2013 58 #SMBYYC 59. Provide value@shaw_tim3/25/201359 #SMBYYC 60. Invest time@shaw_tim3/25/2013 60 #SMBYYC 61. Give a damn.@shaw_tim3/25/201361 #SMBYYC 62. Thanks!Questions?Tim Shawtim@amplifi.ca@shaw_tim@shaw_tim3/25/201362 #SMBYYC</p>