digital advice for retail
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Digital Advicefor RetailSell more than just a product – Sell an experience!
Shoppers want to stop researching and just buy the right product says world-renowned digital marketing expert Neil Patel.If you as a retailer are able to help your customers with their purchasing decisions, you are setting yourself up to win.
Being a successful retailer today takes more than just a good product and a store. Consumer expectations are through the roof and retailers are bound to find it difficult to thrive unless they put their customers’ needs in focus. They need to offer a richer shopping experience.
To do this effectively, as a retailers you must understand what makes customers happy.
One of the biggest problems consumers face today is choice overload:
Too many products to choose from confuses a shopper, which can lead to all sorts of negative repercussions; some leave without purchasing, others feel buyer’s remorse leading to increased returns, and both of these outcomes result in lost profits for retailers.
83% of online shoppers need some sort of support while making a purchase.
When customers experience indecision, they may choose to leave your store within a matter of seconds. (Source: econsultancy)
Research suggests that13%of customers will choose retailers that offer money-can’t-buy experiences such as a stylist or expert over those that don’t offer any personalized benefits.(Source: ILCP) The SMARTASSISTANT Digital Advice Suite helps you do just that.
In an engaging, interactive way, your SMARTASSISTANT Digital Advisor draws your customers in, helps them choose the right product faster and helps you become their Point of Decision.
Why?
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Digital Advice for Retail
The advantages of Digital Advice are expansive and immensely beneficial for both retailers and consumers.
Take a look at some of the key ways in which Digital Advice can help you become the top retailer for your consumers.
How Digital Advice Makes you a Retailer of Choice
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Digital Advice for Retail
What is Digital Advice and how can it help your business?A customer walks in looking for a new mattress. Think of the options that they must consider: Innerspring Mattress. Hybrid Mattress. Waterbed. Foam Mattress. Pillow Top Mattress. Gel Mattress. Air Bed. …
Choosing the best type of mattress to suit their body type, sleeping habits and budget can be tricky.
With Digital Advice, you’re able to take your customer by the hand, ask them what they are looking for, what they like and what their unique needs and preferences are, to suggest them the most suitable product that fits those needs.
Now, instead of having to scroll through hundreds of different items and feeling overwhelmed, the customer can choose from only the most relevant options.
Your customer will thank you for the most fulfilling shopping experience ever and you will end up making more sales.
• Bring down a customer’s frustration• Limit the time it takes to make a purchase• Eliminate the risk of possible returns or buyer’s remorse
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Digital Advice for Retail
What?
How?
UnderstandAsks the right questions to understand your
customer's needs and expectations. This customer-centric approach allows any user, from novice to
expert, to discover the product or solution that's just right for their individual situation.
EducateSeamlessly informs and educates users about
available options and benefits in a needs-oriented way. This way you can avoid that your customers are overwhelmed with information that is not relevant
within their current decision context.
AdviseThe intelligent algorithms of the
SMARTASSISTANT Digital Advice Suite identify suitable products or solutions based on your
customer's expressed needs. The advisors also explain why items have been suggested and how
well they satisfy your customer's needs.
Digital Advice for Retail
How SMARTASSISTANT Digital Advisors help your customers choose in 3 Steps
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Where?
Digital Advice for Retail
Be available whenever and wherever your customers need your advice to make a decision!
InstoreMobile / ChatbotsDesktop
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Guided SellingAssist with aLike a good salesperson, digital advisors explore the customer’s preferences and offer only relevant product suggestions.
This lets the shopper save precious time and leave with the perfect product, making him or her satisfied with the entire buying experience.
It also increases the buyer’s confidence in his or her brand as you can display how well you know your product and understand his or her needs.
HumanTouch
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Digital Advice for Retail
Benefits
Differentiate on an Experience, not PriceThe Customers 2020 report by Accenture shows that by 2020, customer experience will be more important as a differentiator in established key markets than low prices or large assortments – and emerging-market countries will follow suit.
Betting on lower prices to lure customers is a race to the bottom that is neither beneficial for retailers nor their customers.
Digital Advice helps you give your customers a personalized, engaging experience. By considering their preferences and showing them the most suitable products instantly is an experience your customers will cherish and one that will keep them coming back time and time again.
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Digital Advice for Retail
Benefits
Personalization and CRM Integration In addition to helping your customers specify their preferences, Digital Advice also lets you save these preferences and other relevant data in customer profiles.
With this data, you can offer even more personalized suggestions every time the shopper comes back.
41% of consumers expect personalized offers when they walk into a store and 22% claim that offers based on past purchases drive their loyalty. (ICLP).
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Digital Advice for Retail
Benefits
Boost Conversion and LoyaltyChoice overload is your conversion's kryptonite.
A confused, overwhelmed shopper is more likely to give up and leave without making a purchase.
Digital Advice can help shoppers manage their choices and guide them to the products they want to purchase, leading to many happy returns.
SMARTASSISTANT clients measure a 30-70% increase in sales conversion in categories with digital product advisors.
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Digital Advice for Retail
Benefits
Omnichannel Presence Be everywhere your shoppers areFor shoppers who alternate between devices and stores, Digital Advice follows them around.
So whether they are shopping on their mobile phones, laptops, or in a store, the SMARTASSISTANT digital advisors will seamlessly provide a great experience, save data across channels, and let shoppers carry their shopping experience around with them.
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Digital Advice for Retail
Benefits
Up-selling and Product Bundling With all the right answers about what the consumer wants in a product, digital advisors are a great way to upsell and offer effective product bundles as it does this through education, information, and considering the individual situations and preferences of your customers.
Digital Advice effectively increases sales, reduces return rates, and boosts confidence by educating and engaging your customers.
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Digital Advice for Retail
Benefits
The SMARTASSISTANT Digital Advice Suite
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- across all channels (online, mobile, call center, and in store),
- throughout the entire customer lifecycle from acquisition to retention
- and covering all customer-facing business units
(Commerce and Sales, Marketing, Customer Service).
Global businesses of all sizes and industries leverage digital advisors in more that
100 product categories and over 35 languages to increase customer satisfaction
and simplify decision-making.
You can use SMARTASSISTANT to quickly create intelligent, digital advisors to
guide your customer's individual choosing and selection processes in a way
that is closest to how humans make decisions.
Interested in taking the next step to help your visitors make decisions?
Visit www.smartassistant.com
Contact us: [email protected]
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