Digital Advertising by the Numbers

By Renee Fraser

Digital Advertising by the Numbers

Since entrepreneur and social psychologist Renee Fraser founded Fraser Communications in 1992, the advertising industry has undergone radical changes. Digital advertising is now unquestionably the norm rather than the exception, and Fraser Communications is widely recognized as one of the field’s pioneers. By leveraging the consumer behavior expertise of CEO Renee Fraser to stay on top of current trends, the independent Los Angeles agency has garnered numerous awards for its digital work, including the 2011 Digital Agency of the Year Award from thinkLA.

Digital Advertising by the Numbers

It only takes a quick review of the numbers to see the value in keeping ahead of the digital curve. Global spending on digital advertising surpassed $100 billion in 2012, and experts predict a further 15 percent market increase for 2013. This means that digital advertising now makes up more than 21 percent of the entire ad industry, a share that is expected to grow to nearly 26 percent by 2016.

Digital Advertising by the Numbers

Mobile statistics are equally impressive. Americans today use mobile devices for media access as much as they use laptops or desktop computers, and one-fifth of total media consumption time across all media is spent on mobiles. Recent reports from the United Kingdom indicate that the use of mobile devices for online purchasing is also on the rise, with mobile transactions having doubled in the past year and now accounting for nearly 25 percent of all online sales.