digital 3d a new way of advertising 2010

DIGITAL 3DA new way of advertising

2010

Digital 3D Advertising

Digital 3D

What is Digital 3D? Digital 3D ServicesAdvantages

• New channel of communication.

• Total immersion.

• Higher definition.

• Added value.


Digital 3D


• Digital 3D simulates the effect produced inside the human eye while perceiving a real three-dimensional object. The process is generated when each eye of the viewer receives an image from a different point of view, making the brain interpret the deepness fusing images together.

• With the traditional cinema and television formats, the viewer looks around the whole screen in two axis (X,Y), restricting the ocular movement to a single plane. However, with the Digital 3D, the deepness of the sight appears, adding a third axis (X,Y,Z).


Digital 3D


• A new media to focus the viewers sight on– When composing a shot, we count on a powerful instrument: the closeness of the objects. Before, the creators

needed to direct the viewer’s sight using the 2D composition. Now, we can use deepness to accentuate the element we want to emphasize.

• Higher tendency of the viewer to receive the messages– This media requires the usage of glasses. When a viewer puts such elements on, there is a higher tendency

of the viewer to receive the messages. The viewer is receptive to see the spot, just because of the immersion format of its exhibition.

• Greater detail in the volume and shape of the objects– How many times we have heard it is not the same to see, for example, a car on television and personally. This

is produced by the existing difference between watching an object in monoscopy and in stereoscopy. With this new format, this difference is shortened and the perception of shape and volume, with the improvement of definition and resolution thanks to the DCL standard, helps to have an optimum total perception.

1

2

3


Digital 3D


• Total immersion– The effect of the 3D images coming out of the screen invites the viewer to live an experience of total immersion.

New narrative– This new “media” entails a new way of telling a story. This is a new language that requires the adaptation of the

creators to get the maximum benefit.

Growth of the Digital 3D technology– Cinemas

• International Box Office revenues soared 9% ahead of the previous year, thanks to a number of factors, including the globe's whole-hearted thumbs-up to 3D.

• Digital 3D television– Launching of televisions that broadcast images in Digital 3D by the main manufacturers: Panasonic,

Sony, LG, Hyundai, JVC…• Contents in 3D Digital for TV channels in 2010: Orange TV, ..

4

5

6



• 3D cinemas in the 2009

Evolution of the 3D cinemas in the world

– USA 3.500

– UK 400

– China 400

– France 380

– Germany 225

– Italy 200

– Russia 185

– Mexico 180

– Japan 150

• According to” Variety”, there was a great increase of the quantity of digital cinemas with 3D ability during the year 2009.

• First, the United States, where there are approximately 3.500, followed by the UK and China with 400. Mexico had more than Japan at the beginning of November, 2009.

• Everybody is hurrying to be ready for “Avatar”.

• Films like “Avatar” “Ice Age” or “Cloudy with a chance of meatballs” are proving that, thanks to the 3D, a film can have up to four times more box office receipts than the films in normal version.

Growth of the Digital 3D technology


Advantages

30 cinemas

250 cinemas

150 salas más

Exponential growth of the number of 3D cinemas

Spain 2008

Number of Digital 3D cinemas

Spain 2009

What is Digital 3D? Digital 3D Services




USA :Number of Digital 3D cinemas




Number of Digital 3D cinemas




Digital 3D ServicesAdvantagesWhat is Digital 3D?

• Report From Generator Research:

– The 225 million television sets will be shipped worldwide in 2010, around 3.1 million of which will be 3D-enabled

– 3D cinema is creating a 'halo' effect which will help drive adoption of 3D television; – In spite of the prevailing economic climate, MPAA member film-makers increased their

production of 3D movies in 2009 by 150%, to a total of 20 with over 50 planned for release in 2010

– The underlying marginal cost of implementing 3D across the whole value chain is a lot less than was the case for HD.

– By 2014 the worldwide 3D TV business will be worth more than USD 17 billion;


Digital 3D

Digital 3D ServicesAdvantages

Total immersion

Newsensations

New communication

channel

Higher definition

New narrative

Greater reception

of messages

Advertising with an added value

Technology on the increase

Digital 3D

What is Digital 3D?

Dygra Films

Digital 3D

• Specialists in producing animation content.• Integration between real and virtual content.• Our "Know How" enables us to create a new digital content from the development of the idea to

final production.

Digital 3D ServicesAdvantagesWhat is Digital 3D?


Digital 3D

Digital 3D ServicesAdvantages

• Dygra Films developed one of the first advertisements in Digital 3D for cinemas in Europe.

• This advertisement was created for the campaign of Telefonica Movistar in 2008-2009.

Spot in Digital 3D

First Digital 3D advertisement in Spain

What is Digital 3D?

Dygra Films

About Dygra Films

Services Own productions

• Dygra Films is an animation and digital contents studio with 22 years of proven experience in the audiovisual world.

• Our hallmarks are talent, commitment, innovation and creativity.

• Comprehensive Services for Companies to which Dygra Films contributes with an added value.

– Digital 3D Advertising.

– Tailored Solutions.

– Digital Contents.

• Own productions:

– Films produced by our own company, developing the whole process.

• Nowadays, we are producing “Holy Night!” a film in Digital 3D.

• Feature films made:

• The Living Forest, 2001.

• Midsummer dream, 2005.

• Spirit of the Forest, 2008.

Services

360º Christmas Campaign. Movistar 2008

• Digital 3D

– Spot for cinemas and Spot for the company.

• TV:

– http://www.youtube.com/watch?v=Hi_h38j-KEc

– http://www.youtube.com/watch?v=Dx2wTryQPvo

• Mobile:

– Videos for the mobile

• Internet:

– 16 cycles of animation for Internet of the ewe Rita.

• Grafics:

– Signs, press, canopies, offices, buckets…

Dygra Films

• As an example, the 360º campaign developed for Movistar in 2008. This campaign was developed together with the Advertising Agency MacCann-Ericsson.

http://www.youtube.com/watch?v=Hi_h38j-KEc

http://www.youtube.com/watch?v=Dx2wTryQPvo

Dygra Films

Confidential Information• This document has been developed by Dygra Films to be used exclusively during this

presentation.

• All the information in this document is strictly confidential.

Contact

• [email protected]

• www.dygrafilms.com

http://WWW.dygrafilms.com/