dial-in number: (800) 250-2600 passcode: 197 9056 -...

Thursday, January 23, 2014 Board of Directors Teleconference Meeting

2:00 p.m. - 4:00 p.m.

Dial-in Number: (800) 250-2600

Passcode: 197 9056

*For those participating by telephone, please mute your line when not speaking.

1) Introduction a) Welcome/Roll Call b) Additions to Agenda

2) Consent Items 2:15 p.m.

a) Approval of minutes from November 21, 2013 b) Financials as of December 2013

3) Discussion/Action Items 2:30 p.m.

a) Quarterly Career Development Report Scott Catlett b) Approve Strategic & Action Plans Pamela Arends-King c) 2014 Committee Roster Pamela Arends-King d) 2014 Strategic Planning Session Melissa Dixon e) Annual Report Update Melissa Dixon

4) Officer Reports

a) President 3:00 p.m. Pauline Marx

b) Past President 3:10 p.m. Laura Nomura a. Chapter Chair Liaison Report

c) President-Elect 3:20 p.m. Pamela Arends-King

a. 2014 Annual Conference Update

5) Board Liaison/Committee Oral Reports 3:30 p.m. a) Administration Steve Heide b) Career Development Scott Catlett c) Conference Site Selection Josh Betta d) Membership Benefits Christy Pinuelas e) Professional Standards & Recognition Ken Brown f) Program Viki Copeland

g) Technology Rick Teichert 6) League Policy Committee 3:45 p.m. a) Administrative Services Stuart Schillinger b) Community Services Irina Kumits c) Employee Relations Robert Harmon

d) Environmental Quality Thom Venegoni e) Housing, Community & Economic Development David Glasser f) Public Safety Lorinda Odell g) Revenue & Taxation Bob Biery

h) Transportation, Communications & Public Works Robin Borre i) Ad Hoc CalPERS Brent Mason

7) Other Items 8) Future Topics 9) Next Meeting 10) Adjournment 4:00 p.m.

California Society of Municipal Finance Officers Board of Directors Meeting Minutes

November 21, 2013

In Attendance

Pauline Marx Laura Nomura Pamela Arends-King Margaret Moggia Drew Corbett John Adams Steve Heide Scott Catlett Josh Betta Christy Pinuelas Bob Biery Jesse Takahashi

David Cain Brent Mason Steve Groom Barbara Boswell Joseph Lillio Irina Kumits Robin Borre Dave Glasser Lorinda Odell Elizabeth Cardwell Diane Northern

The California Society of Municipal Finance Officers (CSMFO) Board of Directors met at the West Basin MWD on November 21, 2013. President Pauline Marx convened the meeting at 10:16 a.m. and confirmed a quorum was in attendance. The Board addressed the consent calendar. It was clarified that reimbursement for the November meeting would be for airfare only. Director Margaret Moggia moved to approve the previous meetings’ minutes. Director John Adams seconded and the motion passed unanimously. President-Elect Pamela Arends-King moved for approval of the financials; Director Drew Corbett seconded. The motion passed unanimously. President Marx directed the Board’s attention to the draft Strategic and Action Plans. The Board discussed the plans, including focusing on membership growth; chapter structure and financial processes; surveying the membership; creating promotional materials. Staff will make the recommended changes to the Plans and resubmit to the Board at the next meeting for approval. The Board then addressed the draft 2014 operational budget. Director Margaret Moggia requested an adjustment to the Career Development program portion of the budget. Director Adams moved to approve the 2014 operational budget, as amended. President-Elect Arends-King seconded and the motion passed unanimously. President Marx recognized Director Moggia for her appointment to a GFOA Standing Committee.

Past President Laura Nomura reported that she continues to have her bimonthly chapter chair calls, for which attendance varies. She reiterated that financial assistance is available to chapters upon request. President-Elect Arends-King provided a 2014 Annual Conference update, noting that the program was set and registration and sponsorships were going well. Administration Committee Chair Steve Heide provided his report. Director Adams recommended that the Board engage in a more in-depth discussion about the finances, with the goal that this process will be repeated annually. Career Development Committee Chair Scott Catlett reported on his committee’s Annual Conference plans. Membership Benefits Committee Chair Christy Pinuelas informed the Board that her committee is preparing for the New Member Orientation at the Annual Conference. Technology Committee Vice Chair Steve Groom discussed the progress of the Video Library, noting that staff is also working with Career Development Committee Chair Catlett to facilitate. The Committee is also focusing on the smart phone Guidebook app for the Annual Conference. President Marx remarked that since the 2014 operational budget has already been approved, there is no need to hold a meeting in December. The next meeting will be via teleconference on January 23, 2014. President Marx adjourned the meeting at 2:00 p.m. Respectfully submitted, Elizabeth Cardwell Meetings & Membership Specialist

01/13/14 Accrual Basis California Society of Municipal Finance Officers

Statement of Net Assets As of December 31, 2013

Dec 31, 13 Dec 31, 12 $ Change % Change

ASSETS

Current Assets

Checking/Savings

1005 · Bank of America 574,262.62 438,639.66 135,622.96 30.92%

1040 · Investments LAIF 276,949.15 276,185.64 763.51 0.28%

Total Checking/Savings 851,211.77 714,825.30 136,386.47 19.08%

Accounts Receivable

1100 · Accounts receivable 14,982.10 2,865.00 12,117.10 422.94%

Total Accounts Receivable 14,982.10 2,865.00 12,117.10 422.94%

Other Current Assets

1080 · Undeposited Funds 34 485 00 16 785 00 17 700 00 105 45%1080 Undeposited Funds 34,485.00 16,785.00 17,700.00 105.45%

1090 · Interest Receivable 179.03 224.05 (45.02) (20.09%)

1250 · Prepaid Expense - General 0.00 569.87 (569.87) (100.0%)

1260 · Prepaid Expense Conference

1261 · Guest Speakers 8,750.00 5,000.00 3,750.00 75.0%

1264 · Conference Services 8,569.56 0.00 8,569.56 100.0%

1265 · Other 2,214.70 0.00 2,214.70 100.0%

1260 · Prepaid Expense Conference - Other 4,212.58 21,404.39 (17,191.81) (80.32%)

Total 1260 · Prepaid Expense Conference 23,746.84 26,404.39 (2,657.55) (10.07%)

Total Other Current Assets 58,410.87 43,983.31 14,427.56 32.8%

Total Current Assets 924,604.74 761,673.61 162,931.13 21.39%TOTAL ASSETS 924,604.74 761,673.61 162,931.13 21.39%

LIABILITIES & EQUITY

LiabilitiesLiabilities

Current Liabilities

Accounts Payable

2000 · Accounts payable 28,235.04 15,871.50 12,363.54 77.9%

Total Accounts Payable 28,235.04 15,871.50 12,363.54 77.9%

Other Current Liabilities

2001 · Taxes Due 0.00 2,928.01 (2,928.01) (100.0%)

2005 · Distinguished Service Award 1,500.00 0.00 1,500.00 100.0%

2010 · Deferred Revenue - Conference

2011 · Conference Exhibitor/Sponsor 152,600.00 142,100.00 10,500.00 7.39%

2013 · Conference Gov-Full-Early 68,455.00 49,470.00 18,985.00 38.38%

2015 · Conference Gov Daily Early 450.00 0.00 450.00 100.0%

2016 · Conference Gov Daily Normal 0.00 1,715.00 (1,715.00) (100.0%)

f ll l ( ) ( )2017 · Conference Com Full Early 7,530.00 14,520.00 (6,990.00) (48.14%)

2018 · Conference Com Daily Early 375.00 860.00 (485.00) (56.4%)

2019 · Conference Banquet 0.00 500.00 (500.00) (100.0%)

2020 · Confererence PreConf-SessionA 825.00 100.00 725.00 725.0%

2021 · Conference PreConf-SessionB 0.00 300.00 (300.00) (100.0%)

2023 · Deferring Event Registrations 200.00 0.00 200.00 100.0%

Total 2010 · Deferred Revenue - Conference 230,435.00 209,565.00 20,870.00 9.96%Total 2010 Deferred Revenue Conference 230,435.00 209,565.00 20,870.00 9.96%

2025 · Deferred Revenue - Mini News 0.00 1,736.25 (1,736.25) (100.0%)

2030 · Deferred Revenue - Municipal 70,975.00 81,130.00 (10,155.00) (12.52%)

2040 · Deferred Revenue - Commercial 18,920.00 27,060.00 (8,140.00) (30.08%)

Page 1 of 5


Statement of Net Assets As of December 31, 2013

Dec 31, 13 Dec 31, 12 $ Change % Change

2050 · Deferred Revenue - Other Gov 250.00 300.00 (50.00) (16.67%)

2060 · Deferred Revenue - Retired 480.00 860.00 (380.00) (44.19%)

2070 · Deferred Revenue - Student 20.00 160.00 (140.00) (87.5%)

2080 · Accrued Expenses 0.00 162.87 (162.87) (100.0%)

2090 · Defer Rev Presentation Skills 0.00 1,650.00 (1,650.00) (100.0%)

2093 · Defer Revenue Intermediate Gov 150.00 0.00 150.00 100.0%

2095 · Deferred CMTA/CSMFO Course Inc 3,075.00 0.00 3,075.00 100.0%

Total Other Current Liabilities 325,805.00 325,552.13 252.87 0.08%

Total Current Liabilities 354,040.04 341,423.63 12,616.41 3.7%

Total Liabilities 354,040.04 341,423.63 12,616.41 3.7%

EquityEquity

3000 · Opening Bal Equity 0.00 230,963.56 (230,963.56) (100.0%)

3020 · Retained earnings 420,249.98 77,685.38 342,564.60 440.96%

Net Income 150,314.72 111,601.04 38,713.68 34.69%

Total Equity 570,564.70 420,249.98 150,314.72 35.77%TOTAL LIABILITIES & EQUITY 924,604.74 761,673.61 162,931.13 21.39%

NET ASSETS TEST

624,806

(54,241)

570,565

570,565

0

Previous Month Net Assets

Current Revenues over Expenditures

New Net Assets

Current Statement of Net Assets

Variance

Page 2 of 5


Statement of Activities December 2013

CurrentDec 13 Jan - Dec 13 YTD Budget $ Over Budget % of Budget Annual Budget Jan - Dec 13 Jan - Dec 12 $ Change % Change

OPERATING REVENUES

4100 · Membership Dues 0.00 199,875.00 182,025.00 17,850.00 109.81% 182,025.00 199,875.00 181,335.00 18,540.00 10.22%

4200 · Interest Income 179.03 718.49 1,000.00 (281.51) 71.85% 1,000.00 718.49 974.20 (255.71) (26.25%)

4302 · Website Mini-News Ads 6,725.00 95,821.25 76,655.00 19,166.25 125.0% 76,655.00 95,821.25 78,062.50 17,758.75 22.75%

4306 · Web Advertising 0.00 2,850.00 0.00 2,850.00 100.0% 0.00 2,850.00 1,200.00 1,650.00 137.5%

4470 · Miscellanous Income 0.00 0.00 0.00 0.00 0.0% 0.00 0.00 0.00 0.00 0.0%

4490 · Budget/CAFR Fees 350.00 15,600.00 15,500.00 100.00 100.65% 15,500.00 15,600.00 16,205.00 (605.00) (3.73%)

TOTAL OPERATING REVENUES 7,254.03 314,864.74 275,180.00 39,684.74 114.42% 275,180.00 314,864.74 277,776.70 37,088.04 13.35%

OPERATING EXPENSES

6105 · Marketing 0.00 0.00 0.00 0.00 0.0% 0.00 0.00 500.00 (500.00) (100.0%)

6106 · Storage Expense 20.57 224.79 250.00 (25.21) 89.92% 250.00 224.79 239.42 (14.63) (6.11%)

6110 · President's Expense 0.00 3,735.13 2,900.00 835.13 128.8% 2,900.00 3,735.13 4,858.19 (1,123.06) (23.12%)

6115 · Board of Directors 1,312.35 2,405.90 3,700.00 (1,294.10) 65.02% 3,700.00 2,405.90 650.00 1,755.90 270.14%

6120 · Committee Support 154.61 4,459.49 5,000.00 (540.51) 89.19% 5,000.00 4,459.49 527.28 3,932.21 745.75%

6125 · Board Planning Session-Retreat 5,416.00 23,075.39 27,000.00 (3,924.61) 85.46% 27,000.00 23,075.39 25,222.88 (2,147.49) (8.51%)

6140 · Management Services 6,435.92 135,902.72 135,903.00 (0.28) 100.0% 135,903.00 135,902.72 131,716.07 4,186.65 3.18%

6150 · Office Supplies 0.00 24.83 200.00 (175.17) 12.42% 200.00 24.83 78.73 (53.90) (68.46%)

6155 · Merchant Fees/Bank Chgs. 3,666.71 16,371.48 15,000.00 1,371.48 109.14% 15,000.00 16,371.48 14,808.99 1,562.49 10.55%

6160 · Awards 0.00 456.19 500.00 (43.81) 91.24% 500.00 456.19 0.00 456.19 100.0%

6165 · Printing 18.15 11,413.12 9,500.00 1,913.12 120.14% 9,500.00 11,413.12 9,905.40 1,507.72 15.22%

6175 · Postage 506.38 3,212.57 6,000.00 (2,787.43) 53.54% 6,000.00 3,212.57 4,575.98 (1,363.41) (29.8%)

6180 · Equipment Lease/Rental 0.00 2,732.57 6,000.00 (3,267.43) 45.54% 6,000.00 2,732.57 5,115.44 (2,382.87) (46.58%)

6185 · Telephone/Bridge Calls 223.54 3,212.57 2,750.00 462.57 116.82% 2,750.00 3,212.57 2,485.50 727.07 29.25%

6190 · Web and Technology 900.00 13,382.93 18,000.00 (4,617.07) 74.35% 18,000.00 13,382.93 11,454.96 1,927.97 16.83%

6200 · Travel 208.30 856.91 1,000.00 (143.09) 85.69% 1,000.00 856.91 885.11 (28.20) (3.19%)

6210 · GASB Contributions 0.00 0.00 0.00 0.00 0.0% 0.00 0.00 0.00 0.00 0.0%

6220 · Audit & Tax Filing 0.00 7,522.00 10,000.00 (2,478.00) 75.22% 10,000.00 7,522.00 9,470.00 (1,948.00) (20.57%)

6230 · Insurance 0.00 2,094.00 2,500.00 (406.00) 83.76% 2,500.00 2,094.00 2,260.00 (166.00) (7.35%)

6240 · Taxes 2,347.96 16,565.95 7,000.00 9,565.95 236.66% 7,000.00 16,565.95 12,645.98 3,919.97 31.0%

6250 · Miscellaneous 1,500.00 7,789.50 5,000.00 2,789.50 155.79% 5,000.00 7,789.50 0.00 7,789.50 100.0%

6260 · Donations 0.00 0.00 0.00 0.00 0.0% 0.00 0.00 0.00 0.00 0.0%

6999 · Previous Year Adj/Bad Debt 0.00 810.00 0.00 810.00 100.0% 0.00 810.00 200.00 610.00 305.0%

TOTAL OPERATING EXPENSES 22,710.49 256,248.04 258,203.00 (1,954.96) 99.24% 258,203.00 256,248.04 237,599.93 18,648.11 7.85%

NET OPERATING REVENUES (15,456.46) 58,616.70 16,977.00 41,639.70 345.27% 16,977.00 58,616.70 40,176.77 18,439.93 45.9%

Year to Date Previous Year

Page 3 of 5


Statement of Activities December 2013

CurrentDec 13 Jan - Dec 13 YTD Budget $ Over Budget % of Budget Annual Budget Jan - Dec 13 Jan - Dec 12 $ Change % Change

Year to Date Previous Year

PROGRAM REVENUES

4503 · Contributions and Donations 1,129.45 15,100.98 15,000.00 100.98 100.67% 15,000.00 15,100.98 12,561.20 2,539.78 20.22%

4505 · Webinar 400.00 2,100.00 3,000.00 (900.00) 70.0% 3,000.00 2,100.00 3,115.00 (1,015.00) (32.58%)

4510 · Legislative Seminar 0.00 0.00 0.00 0.00 0.0% 0.00 0.00 0.00 0.00 0.0%

4520 · Weekend Training 0.00 15,050.00 12,025.00 3,025.00 125.16% 12,025.00 15,050.00 11,875.00 3,175.00 26.74%

4570 · Intro to Government 0.00 15,300.00 7,500.00 7,800.00 204.0% 7,500.00 15,300.00 7,100.00 8,200.00 115.49%

4580 · Presentation/Fiscal Policy 0.00 14,275.00 11,250.00 3,025.00 126.89% 11,250.00 14,275.00 7,835.00 6,440.00 82.2%

4590 · Intermediate Government Acct 900.00 37,000.00 9,000.00 28,000.00 411.11% 9,000.00 37,000.00 6,335.00 30,665.00 484.06%

4594 · CMTA/CSMFO Course (225.00) 5,175.00 0.00 5,175.00 100.0% 0.00 5,175.00 0.00 5,175.00 100.0%

TOTAL PROGRAM REVENUES 2,204.45 104,000.98 57,775.00 46,225.98 180.01% 57,775.00 104,000.98 48,821.20 55,179.78 113.02%

PROGRAM EXPENSES

6415 · CRA Collaboration 0.00 0.00 5,000.00 (5,000.00) 0.0% 5,000.00 0.00 0.00 0.00 0.0%

6420 · Weekend Trainings 15,754.74 15,754.74 10,500.00 5,254.74 150.05% 10,500.00 15,754.74 10,697.33 5,057.41 47.28%

6430 · Intro to Government 0.00 11,873.25 5,250.00 6,623.25 226.16% 5,250.00 11,873.25 4,159.53 7,713.72 185.45%

6450 · Presentation/Fiscal Policy 0.00 13,579.05 7,500.00 6,079.05 181.05% 7,500.00 13,579.05 7,436.82 6,142.23 82.59%

6470 · Coaching Program Consultant 16,925.00 54,200.00 63,500.00 (9,300.00) 85.35% 63,500.00 54,200.00 48,100.00 6,100.00 12.68%

6480 · Intermediate Governmental Acct. 8,309.29 39,533.53 8,900.00 30,633.53 444.2% 8,900.00 39,533.53 6,543.88 32,989.65 504.13%

TOTAL PROGRAM EXPENSES 40,989.03 134,940.57 100,650.00 34,290.57 134.07% 100,650.00 134,940.57 76,937.56 58,003.01 75.39%

NET PROGRAM REVENUES (38,784.58) (30,939.59) (42,875.00) 11,935.41 72.16% (42,875.00) (30,939.59) (28,116.36) (2,823.23) (10.04%)

TOTAL CONFERENCE REVENUE 0.00 558,440.00 407,475.00 150,965.00 137.05% 407,475.00 558,440.00 586,880.21 (28,440.21) (4.85%)

TOTAL CONFERENCE EXPENSE 0.00 435,802.39 452,755.00 (16,952.61) 96.26% 452,755.00 435,802.39 487,339.58 (51,537.19) (10.58%)

NET CONFERENCE REVENUE 0.00 122,637.61 (45,280.00) 167,917.61 (270.84%) (45,280.00) 122,637.61 99,540.63 23,096.98 23.2%

NET REVENUE (54,241.04) 150,314.72 (71,178.00) 221,492.72 (211.18%) (71,178.00) 150,314.72 111,601.04 38,713.68 34.69%

Page 4 of 5

Management & General Fund Comments:

Added Distinguised Service Awards to the Balance Sheet. $500 reserved for Receipients for 3 years from Award. Three receipients currently booked: Michael Coleman, Irwin Bornstein, and Bill Statler.Miscellaneous Expense of $1,500 is the booking of the Distinguished Service Awards.Accrued $1129.45 estimated CAL CPA contribution for Q4 2013.

Program Services Fund Comments:

Significant YTD Variances on Expenses:

Statement of ActivitiesBudget Variance Report

For The Months Ended December 31, 2013

Management Discussion and Analysis

Interest Income is estimated to be $718.49 for 2013, making our return on investment 0.26%.

CSMFO Board approved $810 in uncollectable AR (Bad Debt), 6-12-13.Miscellaneous Income in 2012 was significant, due to Tax Refunds which were temporarily classified as Miscellaneous and then applied to Prior Year Taxes.

Conference Income and Expenses for December have been moved to the Balance Sheet until the Conference Occurs in February 2014.

Membership income for 2014 has been deferred until January 1 2014.

CMTA/CSMFO courses is negative for December because a class was rescheduled from December to January and the corresponding income therefore deferred to 2014.

Unless noted below, YTD budget amounts = 1/12th of the annual budget amount multiplied by the number of months reported:1 Annual Conference - YTD budget amount = 100% as of February 1 because event is held in February.2 Board Planning Session - YTD budget amount = 100% as of October because the event is held in October.3 Budget/CAFR fees - YTD budget amount = 0% through July 31; 33% as of August 31; 67% as of September 30; and 100% as of October 314 Communication skills - YTD budget amount = 0% through September 30; 50% as of October 31; then 100% as of November 305 Legislative seminar - YTD budget amount = 100% as of May 31 because event is held in May6 Membership dues - YTD budget amount = 100% as of January 31 because they are considered earned7 State meeting (fiscal summit) - YTD budget amount = 100% as of May 31 because event is held in May8 Weekend training - YTD budget amount = 0% through September 30; 50% as of October 31; then 100% as of November 309 Audit - YTD budget amount = 100% as of May 31 because audit is completed in April and billed in May10 Topical training (WebEx) - YTD budget amount = 25% through March 31; 50% through June 30; 75% through September 30; then 100% as of October 31

Miscellaneous Income in 2012 was significant, due to Tax Refunds which were temporarily classified as Miscellaneous and then applied to Prior Year Taxes.

Taxes Expense is over budget by 220%, $7,000. This is due to increased revenue from the website on which we pay UBIT(Unrelated Business Income Tax). Some of it for 2012 and some increased estimated taxes for 2013.The increased taxes are offset by the additional income the taxes are on.

Membership dues are up, believed to be partially due to reclassifying many "Other Government" members as "Municipal" members.Miscellaneous Income Budget was increased from $500 to $5000 in July because the GFOA Reception was held in San Francisco this year - the cost was $6254. Next year a GFOA GL Line will be added because it is a recurring Equipment Rental is under budget and will remain so because we no longer rent a server due to a revamp of our system by Justin Lewis. The server was the sole item under this account code.

-- RESTRICTED FOR MANAGEMENT'S USE ONLY --

CSMFO BOARD REPORT

Date January 23, 2014 FROM: Scott Catlett Career Development Committee Chair SUBJECT: Quarterly Report on Career Development Activities – 4th Quarter 2013 Background: At the June 2013 CSMFO board meeting, the Board approved providing $15,000 to the Career Development Committee for the remainder of the year in order to augment CSMFO’s career development offerings. The Board also directed that the Career Development Committee report back to the Board quarterly regarding the program enhancements planned for the remainder of 2013. The remainder of this report highlights the achievements of the Committee this past calendar year. Webinar Offerings Update Under the base contract with Don Maruska, the Career Development Committee is limited to a total of six webinars per year. The webinar offerings calendared this year are listed in the table below, with those added as a result of the additional funding provided by the Board highlighted in grey.

Date Topic Attendance

March 20 Managing Employee Compensation 650

April 24 Communicating Your Budget Effectively 309

June 26 How the 2010 Healthcare Bills Will Affect Your Agency 471

August 20 Debt Mgmt.: An Issuer’s and an Investor’s Point of View 197

September 4 California Municipal Health Diagnostic 246

September 11 Economic Dev.: New Strategies and Best Practices 537

November 13 Forecasting Sales & Use Taxes 254

December 19 Interpreting Actuarial Information 417

Of these webinar offerings, Communicating Your Budget Effectively, Debt Management, Economic Development, Forecasting Sales & Use Taxes, and Interpreting Actuarial

Written Reports for Action and Information Items Page 2

Information were selected for inclusion in the new online video library, which is now available on the CSMFO website at http://www.csmfo.org/training/video-library/. 153 viewers made use of the interim video library solution utilizing YouTube over the course of several months. Since the transition from YouTube in early December to the permanent solution Vimeo, 83 viewers have utilized the library for a total of 236 viewers to date. Course Attendance Update While the Board approved allowing the Committee to subsidize course offerings, this did not prove to be widely necessary in 2013. CSMFO had its best year of core course attendance ever this year with numerous locations for each course throughout the state and only a few sessions not making a profit, though we were able to visit more remote areas of the state as a result of not cancelling these dates.

Course Location Attendance Net Revenue

Intro Accounting Dinuba 29 $ 357.66

Intro Accounting Camarillo 46 550.17

Intro Accounting West Basin MWD 54 675.33

Intro Accounting Rancho Cucamonga 60 298.28

Intro Accounting Ceres 32 655.87

Intro Accounting Half Moon Bay 51 531.04

Intro Accounting Carlsbad 31 (291.60)

Intermediate Accounting Merced 30 617.09

Intermediate Accounting Cucamonga Valley W. D. 40 1,225.48

Intermediate Accounting Vallecitos Water District 25 (556.45)

Intermediate Accounting Hemet 31 66.35

Intermediate Accounting Camarillo 32 192.65

Intermediate Accounting Union City 47 1,326.16

Intermediate Accounting Lincoln 25 (158.38)

Intermediate Accounting Gilroy 37 1,201.18

Fiscal Policies Watsonville 20 1,126.95

Fiscal Policies Agoura Hills 20 577.88

Fiscal Policies Riverside 26 1,418.60

Fiscal Policies Fairfield-Suisun Water 14 (416.66)

Fiscal Policies Coachella Valley Water 13 (512.44)

Fiscal Policies Lakeport 3 (1,705.20)

Fiscal Policies Merced 9 (668.18)

Total 675 $6,511.78

Other Committee Activities In addition to the activities mentioned in this report each quarter, two important additional activities occurred in the 4th quarter of 2013. First, the annual Weekend Training was held in Los Angeles in November with 35 of 40 seats filled. This was the largest attendance in several years, with recent attendance averaging fewer than 30. With the Board’s approval, the Committee increased the funding allocated to meals and breaks at the event to previous levels, with authorization to incur a deficit or up to

http://www.csmfo.org/training/video-library/


$2,800.00. We are pleased to report that the final deficit amounted to only $1,165.25. A survey was conducted of attendees and they responded as follows.

Question 1

(Low) 2 3 4

5 (High)

How would you rate the course content? 0% 0% 9% 24% 67%

How would you rate the course materials? 0% 2% 7% 24% 67%

How would you rate the instructor? 0% 1% 4% 13% 82%

How would you rate the course value? 0% 1% 7% 29% 63%

Second, the first of two planned Investment Accounting courses in partnership with CMTA was held in Orange County in December. The training was attended by 74 people, which for a new training is an exceptional attendance level. The fiscal impact of the training was positive with expenses totaling $4,260.47 and revenues totaling $5,550.00, with the profit of $1,289.53 to be shared equally with CMTA following completion of the second scheduled training in Northern California in January 2014. The Committee anticipates evaluating this course for inclusion as a core course in 2014 given the strong attendance. A survey was conducted of attendees and approximately a third responded as follows.

Question 1

(Low) 2 3 4

5 (High)

Did the course meet the stated objectives? 0% 0% 8% 54% 38%

First Speaker – Debra Goodnight 0% 2% 4% 26% 68%

Second Speaker – Ken Al-Imam 0% 3% 3% 19% 75%

Question Yes No

Was Appropriate Time Allotted 97% 3%

Budget Update Revenue generated from core course offerings and the Investment Accounting course has proved sufficient to almost entirely offset the increased costs associated with the subsidy for the Weekend Training and additional services provided by Don Maruska related to the expansion of the webinar program and creation of the video library. As a result, the Committee only utilized $108.71 of the $15,000.00 allocated by the Board to the Committee earlier this year. This was an unusual year in terms of the number of courses offered and the number of attendees, but we hope that the trend will continue in the upcoming year and that the Committee will be able to again return a sizable portion of its budget to reserves.


Item Amount

Budget Allocation from Board $15,000.00

Net Profit on Core Courses 6,511.78

Profit on Investment Accounting 1,289.53

CMTA Revenue Sharing (644.77)

Weekend Training Subsidy (1,165.25)

Additional Webinars (4,100.00)

Online Archiving (2,000.00)

Remaining Allocation $14,891.29

Survey Update Another new addition this year is providing course attendees the ability to anonymously respond to a survey online following attending courses. While previously we have offered in person surveys at the time that the courses are offered, we believed that online, anonymous surveys would provide us with more objective information about the quality of our course offerings. We have been pleased to see that the survey results indicate an overall outstanding view of our offerings from attendees. The table below highlights the 49 survey responses received to date.

Question 1

(Low) 2 3 4

5 (High)

How would you rate the course content? 0% 0% 2% 29% 69%

How would you rate the course materials? 0% 0% 0% 22% 78%

How would you rate the instructor? 0% 0% 0% 12% 88%

How would you rate the course value? 0% 0% 4% 25% 71%

Question Yes No

Would you recommend this course? 100% 0%

Are you a first time attendee? 35% 65%

The committee is evaluating additional narrative information received from survey participants regarding suggestions for improvement and for adding additional courses. We will bring forward recommendations based in part on the responses received in the future.

Strategic Plan

2014-2016

CALIFORNIA SOCIETY OF MUNICIPAL FINANCE OFFICERS

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MISSION CSMFO promotes excellence in financial management through

innovation, continuing education and the professional

development of our members. CSMFO members are deeply

involved in the key issues facing cities, counties and special

districts in the State of California. We value honesty

and integrity and adhere to the highest standards of ethical

conduct.

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STRATEGIC GOALS AND

HIGH-LEVEL PRIORITY ACTIONS

ORGANIZATIONALSUSTAINABILITY

GOAL#1:CSMFOwillleveragehumanandfinancialresourcestoensuretheorganization’sfiscalstabilityandoverallstrength.

HIGH‐LEVELPRIORITYACTIONS

a) Determine standardized chapter governance and administrative structure.

b) Develop leadership skills and volunteer capacity through committee and chapter involvement.

c) Meet strategic objectives in a fiscally responsible manner.

d) Assess and evaluate membership needs and impact of demographic trends.

e) Communicate the value of CSMFO to local government decision-makers.

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MEMBERSHIPENGAGEMENT

GOAL#2:CSMFOwillsustainandgrowthemembershipandencourageactiveparticipationintheorganization.


a) Increase membership from 10 new agencies.

b) Add structure to chapter governance.

c) Explore membership structure to enhance deeper participation within each member agency.

d) Consider opportunities for student engagement and involvement.

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PROFESSIONALDEVELOPMENT

GOAL#3:CSMFOwillofferrelevanttrainingandvariededucationalopportunitiestoenhancetheknowledgeandskillsoffinanceprofessionalsthroughoutCalifornia.


a) Utilize the Annual Conference to broaden CSMFO’s educational reach.

b) Strategically position the Coaching Program as a readily accessible member benefit and professional development tool.

c) Expand CSMFO’s core training offerings by leveraging technology to encompass a broader audience.

d) Evaluate need for professional standards and consider the role CSMFO committees play in developing standards.

e) Leverage technology to distribute content.

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CALIFORNIA SOCIETY OF MUNICIPAL FINANCE OFFICERS

Action Plan 2014-2016

Goal Area: Organizational Sustainability Goal 1: CSMFO will leverage human and financial resources to ensure the organization's fiscal stability and overall strength.

High‐level Priority Action A: Determine standardized chapter governance and administrative structure.

Strategy Responsible Parties

Timeline Year 1 Year 2 Year 3

1) Retain members through annual renewal process

Membership Benefits Committee

Develop metrics to evaluate retention rates

Apply metrics Refine metrics

2) Expand the number of individual members within existing member agencies


Identify agencies with potential to add additional members

Formally enlist support of active members in targeted agencies

Review and refine list

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High‐level Priority Action B: Develop leadership skills and volunteer capacity through committee and chapter involvement.



1) Explore options to ease the administrative burden of chapter meeting registration/payment collections

Board of Directors, Administration Committee and Executive Committee

Contact chapters and do research on their needs and create an action plan.

Implement changes, if any

Repeat annually

2) Develop informational tools to introduce members to volunteer leadership opportunities


Determine date, presenter(s), content; add to annual calendar

Refine based on evaluations and member feedback

Repeat annually

3) Incorporate volunteer leadership messaging into new member orientation in conjunction with Annual Conference

Executive Director Coordinate with session presenter(s)

Refine based on evaluations and member feedback

Repeat annually

4) Assign committee chairs' responsibility to identify, recruit and recommend their successor

Board of Directors; Committee Chairs, President‐Elect and President

Establish a process and mechanism for chairs to formally request and recommend a successor

Implement process Repeat annually

5) Assign responsibility to each committee to identify, recruit and appoint at least one new committee member annually

Committees Establish a process and mechanism to nominate new committee members

Implement process Repeat annually

6) Consider formalizing the role of past presidents and past committee/chapter chairs to retain knowledge and foster continuity

Executive Committee Conduct phone interviews and develop options or action plans with key members or hold a focus group to gauge interest

If there is interest, define the role and responsibilities of individuals and collective group

Formally introduce concept at 2016 Annual Conference

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High‐level Priority Action C: Meet strategic objectives in a fiscally responsible manner.



1) Ensure the strategic plan is integrated into the CSMFO budget cycle and budget allocations reflect strategic priorities adopted by the Board of Directors

Board of Directors; Administration Committee, President‐Elect, Committee Chairs

Engage committee chairs in the CSMFO budget process

Identify future operational needs by strategic goal area

Propose budget expenditures linked directly to strategic goals and High‐level Priority Actions

2) Maintain a balanced operational policy that meets or exceeds targeted reserves

Board of Directors; Administration Committee

Update reserve and investment policies, if needed

Develop a policy and process for distributing excess reserves

Implement new policy


High‐level Priority Action D: Assess and evaluate membership needs and impact of demographic trends.



1) Invest in a survey instrument that queries the membership on key data points, and commit to using the data collected to sustain the organization

Board of Directors; Smith Moore; Administration Committee

Determine the key data points needed to strengthen and improve the organization by creating a questionnaire on the membership application

Interpret Data Use data in the strategic planning process

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High‐level Priority Action E: Communicate the value of CSMFO to local government decision‐makers.



1) Expand communication methods to reach beyond the membership

Executive Director Evaluate database, email distribution list, listserv, website and other communication channels

Identify gaps in coverage and establish mechanism to inform wider audience

Test new communication method(s)

2) Review marketing brochure and update if necessary to market to public agency decision makers

Board of Directors; Membership Committee and Administration Committee as necessary

Ensure current strategic goals are reflected in brochure, and update if necessary

Develop electronic version of brochure for broad distribution

Continue to update and re‐distribute

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Goal Area: Membership Engagement Goal 2: CSMFO will sustain and grow the membership and encourage active participation in the organization.

High‐level Priority Action A: Increase membership from 10 new agencies.



1) Develop a strategy to recruit from 10 new agencies


Develop targeted list of agencies and strategy to contact each

Follow up with targeted agencies that have not joined CSMFO

Identify new agencies to solicit


High‐level Priority Action B: Add structure to chapter governance.



1) Strengthen the structure of the chapter network by encouraging each chapter to have a chair and a vice chair; and explore options to ease the administrative burden

Board of Directors Appoint an ad hoc work group and task with specific assignments

Propose changes, if any


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High‐level Priority Action C: Explore membership structure format to enhance deeper participation within each member agency.



1) Develop ideas to increase and engage the number of individual members within existing member agencies


Identify agencies with potential to add additional members

Formally enlist support of active members in targeted agencies

Review and refine list

2) Evaluate the dues structure and make recommendations on changes, if warranted

Board of Directors; Membership Benefits Committee

Examine the bylaws to affirm or adapt dues structure

Propose changes, if any



High‐level Priority Action D: Consider opportunities for student engagement and involvement.



1) Gather and analyze data on current student members and develop a plan to promote the profession

Executive Committee and Smith Moore and Associates; ad hoc committee to be determined

Determine which schools and majors produce the greatest number of CSMFO members

Develop and recommend best practices based on high performing schools and majors

Consider further incentives (dues, scholarships, etc.) to build a cadre of student members

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Goal Area: Professional Development Goal 3: CSMFO will offer relevant training and varied educational opportunities to enhance the knowledge and skills of finance

professionals throughout California. High‐level Priority Action A: Utilize the Annual Conference to broaden CSMFO’s educational reach.



1) Refine call for sessions to solicit general membership ideas

Program Committee Refine the call for sessions and solicit new ideas from broader audience

Solicit new ideas from broader audience

Integrate new ideas into Annual Conference program

2) Re‐distribute program content from Annual Conference throughout the year through chapter meetings and webinars

Career Development Committee; Program Committee; Chapter Chairs

Incorporate questions into call for sessions about re‐distributing content

Review session evaluations to identify speakers and topics of interest at chapter level and via webinar

Repeat Annual Conference program offerings throughout the calendar year

3) Establish a "Finance 101" track in conjunction with Annual Conference

Career Development Committee; Program Committee

Develop content for the Finance 101 track as a stand‐alone program or component of overall conference

Market the Finance 101 track as a stand‐alone program or component of overall conference

Consider replicating the track as a certification program or series apart from the Annual ConferenceReview session evaluations to determine what modifications

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need to be made


professionals throughout California. High‐level Priority Action B: Strategically position the Coaching Program as a readily accessible member benefit and professional development tool.



1) Create marketing plan for the one on one Coaching Program to increase participation

Career Development Committee

Conduct phone interviews with participants to‐date and develop a cohesive "brand" for the program

Re‐introduce the Coaching Program to the membership and advertise to non‐members

Consider an alumni group or networking circle for past participants

2) Creating materials and content to facilitate the success of the one on one Coaching Program


Conduct focus groups among member and non‐member up and coming finance directors to determine coaching needs

Target marketing efforts to specific job categories

Evaluate program and make modifications, if necessary

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professionals throughout California. High‐level Priority Action C: Expand CSMFO’s core training offerings by leveraging technology to encompass a broader audience.



1) Continue to increase the number of webinars and expand the size of the webinar library


Offer 10‐12 webinars annually

Build the library by five additional webinars annually

Maintain up‐to‐date listing of available topics and promote availability

2) Evaluate need for additional live courses throughout the year

Career Development Committee; Program Committee

Survey chapter chairs on needs and interests of membership; Monitor listserv for "hot topics" of discussion

Examine pricing practices to determine if multi‐agency or non‐member incentives are warranted

Evaluate annual calendar to ensure volume supports additional live courses

3) Promote educational opportunities through quarterly regular updates

Career Development Increase marketing efforts by featuring programs and putting a spotlight on presenters

Increase marketing efforts by featuring programs and putting a spotlight on presenters

Increase marketing efforts by featuring programs and putting a spotlight on presenters

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professionals throughout California. High‐level Priority Action D: Evaluate need for professional standardsbest practices and consider the role CSMFO committees play in developing standards.



1) Establish an inventory of existing professional standards and certifications to determine if gaps exist

Professional Standards and Recognition Committee

Establish inventory and identify where CSMFO is the appropriate entity to fill gaps, if they exist

Assess CSMFO's ability to develop additional standards, and, if capacity exists, assign to appropriate committee(s)

Develop, test and launch new standards

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