dhanashree date, ph.d
DESCRIPTION
Dhanashree Date, Ph.D. Web 2 . Technologies for Libraries. “Twinkle Twinkle Little Star”. . Virtual Strike. Of the people For the people BY the people. Web 2.0 Dynamic pages Push Information Frequently updated User participation Outsourced Services. Web 1.0 Static pages - PowerPoint PPT PresentationTRANSCRIPT
April 22, 2023
Dhanashree Date, Ph.D
Web 2.
Technologies for Libraries
April 22, 2023
“Twinkle Twinkle Little Star”.
April 22, 2023
Of the people For the people BY the people
Web 2.0 Dynamic pagesPush InformationFrequently updatedUser participationOutsourced Services
Web 1.0 Static pagesPull InformationUpdated by Webmasters onlyNo user participationOwn servers and applications
April 22, 2023
Web 2.0 : Our Emerging Service Model • participative
• collaborative
• personalised
• modular
• mashups
April 22, 2023
April 22, 2023
• Print (preferably with coffee and croissants)
• Website • Mobile website (for phones and
PDAs)• Archive (NYT and third party)• Online aggregators• Electronic (download) • NYT Reader (software platform)• Email• RSS• Blogs• Alerts• Podcasts
• SMS texting• Avantgo• Chumby• Opera Mini• Twitter • Vindigo• iPhone app• Kindle• Facebook• LinkedIn• YouTube
23 ways to access NY Times !!!
April 22, 2023
Look at Numbers
•260
•412.3
•3,000,000
•140
USA top 50 magazines 48% RSS46% Message Board 38% Publisher Blogs Online38% Registrations
USA top 100 newspapers 80 % Reporter Blogs76% RSS 75% Section-wise RSS 64% Message Board 61% Videos 38% Online Registrations
April 22, 2023
Look at More Numbers……these are Indian Users• 63% of urban students spend over an hour online daily • 62% have a personal computer at home • 93% are aware of social networking • Orkut and Facebook are most popular online destinations • 46% use online sources to access news• 1 in 4 students own lap-tops in metros; 2 of 3 own music players
It’s Time to Change Learning
April 22, 2023
Expectations 2.0 ??
April 22, 2023
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one
that is most adaptable to change.
- Charles Darwin
April 22, 2023
External
Benefits
Internal
Benefits
Web 2.0
April 22, 2023
Collection Building
Impact of Web 2.0
Marketing
Talent Search
Web 2.0
Reference Services
Circulation
User Training CAS / SDI
OPAC
April 22, 2023
Web 2.0
April 22, 2023
Blog Vs. WebsiteBlog
• More personal, fun, transient, work-in-progress nature of content
• To communicate regularly with customers and clients about events, happenings.
• Interactive customer feedback is the primary objective
• To gather competitive intelligence, perspectives, user opinions, trends & flaks
• Low learning curve
Web-site
• Serious, business content, less dynamic content
• An official overview of library team, services and set-up
• User interaction is not the primary objective
• Cannot gather user intelligence, opinions, trends
• High learning curve
April 22, 2023
Wiki
• Content is centrally located, organised and editable by anyone
• Equal sense of ownership and commitment to all participants
• Training tools, subject guides, resource catalogues, instructions
Blog
• Content is not editable, only commentable
• The creator drives the content
• Act as a mini web-site, news vehicle, events, discussions
Blog Vs. Wiki
April 22, 2023
Google Alerts
• No such research required. Captures news from unknown sources
• High serendipity
• Comes to the inbox
• Access to all sources listed in the alerts
• You are always lucky
Bloglines
• Need prior research on the web to seek sources providing relevant RSS feeds
• Limited serendipity
• Need regular visits
• Cannot forward links of registered sources.
• You are lucky
Bloglines Vs. Google Alerts
April 22, 2023
IMs vs. SMS vs. TweetsMobiles/ SMS
• RSS feeds, reminders, announcements, marketing
• Library to many• Not always real-time
communication • Not all users use
Mobiles.• Limited characters. Not
viable for queries• Can save only short
messages. • Cannot clock the
delivery time of a query
IM
• For Virtual Reference• Two-way real-time
communication• 1 to 1 • Free IMs are
available and can be embedded onto web-sites
• No limit on characters
• Can save transcripts and history
• Can clock the connect time with the users.
• Reminders, announcements, marketing
• Many to many• Not always real-time
communication • Not all users use
Twitter.• Limited characters.
Not viable for queries• Can save only short
messages. • Cannot clock the
delivery time of a query
April 22, 2023
Circulation
Collection Building
Cataloguing
Marketing
Reference Services
CAS / SDI
User Training
Talent Search
PhotosVideos
SNS
RSS
Widgets
IM
Wikis
Blogs
April 22, 2023
Web 2.0 Bubbles
Play with caution Tame the Web
April 22, 2023
Public Academic • Special• Blogs• Wikis (wikipedia)• RSS• SNS (Facebook, Flickr
YouTube, LibraryThing)• Twitter• Pod / Vod casting • Mobile services• Virtual World• Instant Messaging• Google tools• Mashups
• Blogs
• Wikis (wikipedia)
• RSS
• SNS (delicious, CiteUlike, LibraryThing)
• Google tools
• Mashups
• Blogs
• Wikis
• RSS
• Google tools
• Instant Messaging
• Pod / Vod casting
• Mobile services
• SNS (delicious, CiteUlike, LibraryThing)
• Virtual World
• Instant Messaging
• Pod / Vod casting
• Mobile services
• Mashups
• Virtual World
Mapping Tools to Library ProfilesH
igh
Med
ium
Lo w
April 22, 2023
Don’t jump onto the bandwagon
• Free, but deploy wisely• Avoid overuse and overload• Don’t expect a mad rush• Social networking sites alone wont help you to network socially• Perpetual beta
April 22, 2023
April 22, 2023
External
Benefits
Internal
Benefits
Measure Key Performance Indicators
•Website viewership•Voluntary participation at events
•Number of IM reference queries resolved•Views of tutorials
•Downloads of pod / vod casts•Viewing duration per clip
•Referrals•External collaborations
•Decrease in manually delivered services •Increase in circulation of low used books
•Increase in feedbacks / suggestions•Increase in acquisitions through Web 2.0 feedbacks
•Increase in comments / reviews / tags on OPAC•RSS subscription-base
•Number of user suggestions deployed•Contributors to the Wiki
April 22, 2023
Clarity of
Purpose
• Why do I need it ??
• What is in it for me??
Clarity of
Language
• User-generated content, Aggregation, Single-Sign-On, Mashup $
%^&*()_+@#$%^&*()$%^&*()^&*()
Clarity of
Participation
• What can I access? What can I share?
• What is not permissible? Who in the library to do what?
Natural
Extension
• IM is the new reference desk, RSS feeds are a new form of library
bulletins
Viral Content
• Crisp, engaging, the feeling of What next??
Manage Sustainability
April 22, 2023
Source : http://www.windowswatch.co.uk/2008/04/the-time-cost-o.html
Cost of Web 2.0
April 22, 2023
• Research and deployment• Transaction cost (involved in finding, requesting, and actually taking possession of an
item.)• Education & Training of staff and users• Re-work, re-testing• Duplication of efforts• Downgrading services• Scrapping the service• Processing user complaints• Low participation, low followers• Team meetings• Surveys• Longevity • Data security (unauthorized use, data loss, ownership)
April 22, 2023
4
April 22, 2023
SWOTOpportunities
Weaknesses Threats
Organisational skillsAccess to premium contentAnytime Anywhere servicesROI
DisintermediationInvisibility of the e-resourcesPublisher dependencies
Integration of Web 2.0Cross domain mingling E-Marketing of servicesLow learning curveHigh impact / visibility
Convincing the managementLack of awareness on business modelsDisintegrated technologiesCost
Strengths
Web 2.0
April 22, 2023
Our Responsibility• Tame the Web 2.0
• Develop analytical skills on user generated content
• Deploy optimally, integrate maximally
• Provide unleashed services, ‘but’ with personal touch
April 22, 2023
April 22, 2023
• ‘Consortia’ has attained a different meaning. Group work is an inevitable fact of organizational life.
• We will now increasingly cater to User 2.0.
• Discovery happens elsewhere.
• Libraries need to be where its users are, and get in their flow.
• Unified discovery and fragmented delivery.
• Web analytics plays a crucial role in the measuring ROI of web services.
• Information is abundant; attention is scarce. It will get into the mainstream only if users see value and convenience.
.
Conclusion
4
Thank You