developing business practice – 302lon designing effective self marketing tools unit: 8...
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Developing Business Practice – 302LON
Designing effective self marketing tools
Unit: 8 Knowledgecast: 1
In this Knowledgecast, we will:
• Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset
• Evaluate own skills, competencies and attitudes required for a successful work experience
• Develop an effective employment and career development strategy
Module Learning Outcomes
Module Overview
Unit
1 Developing as a learner
2 Working independently and with others
3 Academic writing
4 Critical thinking, reading and taking notes
5 Using data in your studies
6 Business and management research
7 Career development strategies
8 Effective self marketing tools
9 Successful work experience
10 Personal Development Planning
Based on:
Cameron (2009)
5 Key Strategies for Career Success
Know your skills and strengths
Contact potential employer
s
Present yourself
professionally
Present yourself successf
ully
Positive Thinking
“At the very least, a good CV will ensure you promote yourself
to your best advantage and help secure interviews” (Michael Page International: Global Recruitment Consultants -
www.michaelpage.co.uk).
A good CV should:• Present all of your relevant skills and achievements • Tell a story of your professional experience to date• Introduce you as a potential candidate for the role• Reflect your character in your personal statement and interests
The Role of the CV
All CVs should be targeted to the specific job or organisation.
1. Chronological– Often preferred by employers– Presents professional experience in reverse chronological order– Your most recent experience appears at the top of the list
2. Skills based– Often used for no direct experience or extensive employment history– Highlights most relevant skills and experience from your life
3. Academic – Used for applications for post graduate study and teaching– Highlights research, teaching and publications
Styles of CV
Based on:
CU Careers and Employability Service
Creating a Winning CV
•Research the company •Read the job advert and specifications carefully
Identify Employer’s Needs
•Review your own skills, qualities and experiences•Identify the evidence you can use
Know what you have to offer
•Look at yourself through the employer’s eyes•Identify what will make you stand out from the rest
Make the connections
•Choose your style of CV•Demonstrate what you have to offer and how you fit inWrite your CV
Usual sections in your CV are:
• Personal Details• Contact Details• Personal Statement – Career Profile & Objectives• Education• Employment History & Work Experience• Personal Interests• Additional Skills• Achievements and Awards• Referees
Structuring Your CV
Source:
Brouat (2010
Transforming the CV
Source:
Brouat (2010)
How Would CVs Compare?
Accurate and truthfulTargeted to the job
specification and the organisationDemonstrates all the
relevant skills and experience required Most important facts
and evidence are prominent
2 A4 pages in length and easy to email/upload
Interesting, logical and easy to read with no
spelling mistakesIncludes your contact details and links to your
Cover Letter
Winning CV Checklist
A good Cover Letter should:
• Accompany your CV• Supports your job application, work placement or project
opportunity• Links your suitability to the role and organisation• Engages the employer to read about you and your CV with
enthusiasm• Be your chance to make a great impression!
Source:
CU Careers and Employability Service
The Role of the Cover Letter
Your name and contact details
Addressed to a specific person involved in the recruitment processDemonstrates your
knowledge of the organisation and why
you will fit inHighlights key evidence why you are a suitable
candidate1 A4 page in length and
easy to email/uploadWritten in a positive
tone of voiceEasy to read with no
spelling mistakes
Winning Cover Letter Checklist
The beliefs your hold
The rights you give yourself and
others
Your behaviour in a range of situations
The results from situations and
how you interpret them
Building Your Self-Belief
affects
affects affects
affects
In our next Knowledgecast, we will look at:
• Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset
• Evaluate own skills, competencies and attitudes required for a successful work experience
• Develop an effective employment and career development strategy
What are we going to cover next?
In this Knowledgecast, we have looked at:
• Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset
– Value of feedback in developing your CV writing skills
• Evaluate own skills, competencies and attitudes required for a successful work experience
– Skills for presenting yourself professionally to potential employers
• Develop an effective employment and career development strategy– Research and produce a winning CV and Cover Letter to engage potential
employers
Knowledgecast Summary
In your work groups:
1. Practice Your Elevator Pitch with each of your colleagues
2. Ask for feedback and suggestions for improvement
3. Use the Feedback Sheet to record your feedback
Remember, feedback should:• Be clear and concise• Describe behaviour (what you saw or heard)• Be supported by examples• Suggest how to improve
Seminar: Your Elevator Pitch
Career Skills: Your Elevator Pitch
The Hook
• Grab their interest
• How can you help with an issue
The Benefit
• Give them 3 benefits
• Why are you an attractive option?
Make a great impact in your first 5 minutes:
1. Take it in turns to answer the following interview questions:
• Tell us about yourself• What do your bring to this organisation• Describe a time, perhaps linked to a challenging task or
assignment, when things were difficult and you were working under pressure
2. Ask for feedback from your interviewers3. Reflect on and record your feedback
Group Activity: Great First Impressions