Bill Rubino

Cisco Enterprise Solutions Marketing

May 2015

Developing an Enterprise Mobility Strategy

Changing Mobility Landscape Driven by Device, App and Data Rate Growth

73%

Mobile Device Growth 2014 to 20181

App Access Growth by Mobile Device2 2014 to 2017

Mobile Network Connection Speed Average per User; 2013 to 20181

GROWTH

45% FASTER

28%

Email/ Calendars

45%

Collaboration

53%

Productivity

63%

Custom Business

64%

UC / IP Telephony

79%

Virtual Desktop

• 1: Networking Index Global Mobile Data Traffic Forecast Update 2013-2018; 2: Cisco 2014 Mobility Landscape Survey

What Does Mobility Mean to You Today?

BUSINESS LEADER IT EXECUTIVE IT MANAGEMENT

Cisco Enterprise Mobility Enabling Mobile Workstyles and Lifestyles

Delivering a complete

workspace on any

device, anywhere

Mobile Employees,

Partners, Guests

Contractors,

Mobile Customers,

Spectators, Patients,

Constituents,

Travellers

Delivering personalized

valued services to

mobile consumers

Mobile Workspace in Action – B2E

She has a consistent user experience wherever she is.

She videoconferences

with her sales team

and customer.

She works on her

virtual desktop from

her laptop at home.

Her workspace is

available to her on

any device.

A sales manager

brings her new iPad to

work.

She gets access to

her workspace apps –

native, virtual, cloud,

web….

The Mobile Workspace Solution Components Cisco and Partner Ecosystem Modular Stack

Any Device Applications and Content

MOBILE PRODUCTIVITY

Mobile Collaboration

Mobile Data Security

APPLICATION DELIVERY

Application Storefront App/Desktop Virtualization

MOBILE POLICY

Network Policy Control

Mobile Device Management

CORE INFRASTRUCTURE + SECURITY

Mobile Networking Cloud Infrastructure

Cisco BYOD Solution Cisco Desktop Virtualization Solution Cisco Mobile Workspace Solution

Drive Innovative Mobile Experiences – B2C Cisco Connected Mobile Experiences (CMX)

GUEST PRESENCE GUEST EXPERIENCE

LOCATION ANALYTICS

Insights into Customer Online and Onsite Behavior, Traffic Paths, Dwell Times, Location Density, etc.

GUEST ACCESS

Seamless and secure Wi-Fi connectivity

Preferences, profile, device, and roaming credentials identified

Mobile devices detected before they enter the venue

Highly relevant content and services based on user attributes

and real-time location

ENGAGE CONNECT DETECT

Drive Innovative Mobile Experiences – B2C Cisco Connected Mobile Experiences (CMX)

RETAIL

CONNECTED CONSUMERS

• Context-rich notifications

• Use of loyalty app encouraged

• In-venue high-value shopper engagement

• Indoor maps with featured attractions

• Personalized third-party advertising

• Special promotions

• Better planning for high-traffic areas

• Transportation updates, indoor directions

• Third-party advertising opportunities

• Maps, wayfinding for patient appointments

• Nearby services notifications

• Medical device and clinician staff location

• Campus maps and directions

• Stadium sales, athletic event experience

• Real-time bus maps

HOSPITALITY

CONNECTED GUESTS

TRANSPORTATION

CONNECTED TRAVELERS

HEALTHCARE

CONNECTED PATIENTS

EDUCATION

CONNECTED STUDENTS

Best Practices For Connected Mobile Experiences (CMX) Phased Journey for delivering Wi-Fi Location-based Services

Step 3

Custom

Onboarding

2.

App Engage

Step 1

Onsite Visibility

and Control

Enable Line of Business Solutions With Wi-Fi

Step 4

App Engage

Step 2

Onsite

Analytics

Understand device visibility, RF planning

Understand customer dwell times, top zones,

time spent in venue

Based on customer trends, develop app to address

business needs

Cisco Application Visibility & Control

Cisco CleanAir

Cisco CMX - Analytics Cisco CMX – App Engage w/ Ecosystem Partners

Provide location-specific onboarding experience (custom or Facebook)

Cisco CMX For Facebook Wi-Fi

Cisco CMX – Visitor Connect

In Collaboration with Intel®

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