LEVERAGE!USING EXISTING

RESOURCES TO CREATE A KILLER COURSE

Keith Herndon, Ph.D.January 6, 2016

Introduction

Keith Herndon: Grady College Visiting

Professor (UGA) Former business journalist,

new media convert, media consultant

Bachelor’s from UGA, master’s from OU, Ph.D. from Curtin University (Perth, Aus)

Leverage: deploying assets to their maximum advantage.

Introduction

OPM = Other People’s Money In this case, let’s call it:

OPB = Other People’s Brains

Introduction

Leverage: Existing University Programs

Grady’s “Covering Poverty” project, and its toolkit for journalists

The Aspire Clinic, a project of our College of Family and Consumer Sciences

Volunteer Income Tax Assistance (VITA), a project of our university’s financial planning degree program

UGA examples:

Leverage: Community Resources

Athens, Ga. Examples:

Factory tours to educate students about advanced manufacturing (econ dev) Ex: Caterpillar factory

Business incubators to give insight into local entrepreneurial culture: Ex: FourAthens; Innovation

Gateway Regional data centers to show

technology “behind the scenes” Ex: AT&T’s communication

center

Leverage: Journalism Organizations

Great examples:

The Reynolds Center Ex: Guide to Business Beat

Basics, How to Cover Money podcast

Society of American Business Editors & Writers Ex: Grady’s Cox-SABEW

Fellows training program at NY fall conference

Poynter Institute Ex: Online training programs

Leverage: Alumni

Grady examples:

Mark Garrison, Marketplace Matt Kempner, AJC Polina Marinova, Fortune John Newsome, CNN Steve Sears, Barron’s Mandi Woodruff, Yahoo!

Finance

Leverage: Your Friends & Contacts

My examples:

Marilyn Geewax, NPR Michelle LaRoche, WSJ Joanna Ossinger, Bloomberg Bob Sullivan, independent

consumer journalist, author

Questions!

Thank You!