developing a revenue-generating brand presence with tools and social media
TRANSCRIPT
J a red Carr i za les
Developing a Revenue-Generating Brand Presence with Tools and Social Media
@JaredCarrizales
What I DoSearch Marketing
Marketing
We help build a presencewhile generating revenue
Consulting
Advice designed specifically for your business
Revenue
Intuitive analytics setupand data reporting
@JaredCarrizales
AgendaWe will talk about this
What I Do1
Where Should I Be?
2
Twitter3
Newsletters4
Events5
LinkedIn6
PR Tool7
Contact8
There’s a million places to promote
yourself, but which will yield the most
fruit?
Where?
@JaredCarrizales
Which One?Pick which is best for your brand
4. LinkedInGroups
Connections
1. Twitter Lists
Press
2. Newsletters HARO
Source Bottle
3. EventsMeetups
Pro
Organizations
Conferences
Leverage lists, and requests for sources
from journalists and reporters.
@JaredCarrizales
@JaredCarrizales
Twitter Lists
You can either create your own list or subscribe to a list created by someone else; Twitter lists can be used to
follow a separate group of Twitter users from those you follow. Creating or subscribing to a list allows you to see
only Tweets from users on that list.
@JaredCarrizales
Twitter Lists…for clients
1. Maintain a “social relationship” with current
clients
2. Target prospective clients and get on their
radar
3. Help current/prospective clients solve pain
points or answer questions quickly
4. Create lists for prospects you meet at
events
By segmenting Twitter accounts, you’re able to easily prioritize who to keep in touch with. This helps to:
@JaredCarrizales
Twitter…for press possibilities
1. Lists are extremely helpful here too – use
them to keep in touch with niche/local
journalists
2. Use searches in Twitter like “for a story” and
“email me at” to find requests for sources
3. Find speaker and interview opportunities
using searches like “call for speakers”
4. Get fancy and use trigger tools to help sort
leads automatically
Twitter is a gold mine for press, you just have to be organized and know where to look.
E L E V T O R
Signing up for select newsletters can help
boost presence and build authority
Newsletters
@JaredCarrizales
@JaredCarrizales
Help a Reporter Out
HARO is an online service for journalists to quickly gather feedback from sources. It’s designed to enable journalists to find people who have experience in particular issues,
so that journalists can get advice / quotes for stories they’re covering.
@JaredCarrizales
HARO…for press possibilities
1. Sign up for the service; respond to
appropriate inquiries
2. After qualifying the request, make sure to
respond with brevity, speed, and be unique
3. Don’t forget to leverage press for more press
4. Detailed instructions, case studies, and more
available here: heroicsear.ch/haro-press
The single easiest medium to earn the most authoritative mentions from the press.
@JaredCarrizales
SourceBottle
SourceBottle emails "call outs" from journalists to potential sources signed up for the service. Fewer
opportunities than HARO, but still a good lead source.
@JaredCarrizales
SourceBottle…for press possibilities
1. Similar to HARO, newsletters delivered
everyday
2. Extremely concise and easy to respond via
form
3. Become a columnist
4. Worldwide
Wide range of possibilities, especially in other countries.
@JaredCarrizales
Successes
Every event, large or small, is an opportunity
to build your brand and lead possibilities
Events
@JaredCarrizales
@JaredCarrizales
Personal Marketing at Events…for valuable connections
1. Partner with the event
2. Create serendipity
3. Be disciplined with a CRM, follow up
Make the most of your time at an event. Focus on long-term possibilities.
Make the most of personal contacts,
groups, and build authority.
@JaredCarrizales
@JaredCarrizales
Leverage LinkedIn…to help build authority
1. Participate in certain groups to build up
authority (niche, local, alumni)
2. Share helpful, non-promotional updates
3. Streamline content sharing with social media
dashboards
4. Measure where your message is best
received, then press
Authority-builder by design, LinkedIn has all the tools to help you develop a personal brand.
PR Tool
@JaredCarrizales
What if you could receive these leads everyday?
@JaredCarrizales
What if you could receive these leads everyday?
@JaredCarrizales
What if you could receive these leads everyday?
@JaredCarrizales
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
@JaredCarrizales
IFTTT“If This Than That”
http://heroicsear.ch/lang-recipe
@JaredCarrizales
Sources
https://media.twitter.com/best-practice/create-and-use-twitter-listshttp://exchanges.wiley.com/blog/2014/05/01/how-to-promote-your-work-through-linkedin/http://starksocial.com/public-relations-done-right/http://www.entrepreneur.com/article/224370