developing a brand2life programme
TRANSCRIPT
![Page 1: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/1.jpg)
Welcome
Developing a Brand2Life Programme
Welcome
![Page 2: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/2.jpg)
BRID
GE T
RAIN
ING Areas of expertise:
•Contact Centre•Customer Service•Sales•Brand Delivery•Leadership and Development•Motivation and Presentation•Behavioral Science
![Page 3: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/3.jpg)
BRID
GE E
VETN
S
![Page 4: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/4.jpg)
turning words into
actions
![Page 5: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/5.jpg)
![Page 6: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/6.jpg)
Behavioural
Skills
Transactional
Connectivity
BRID
GE B
ALAN
CE
![Page 7: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/7.jpg)
Who are your customers?
• Are your customers someone who buys from you and your organisation?
• Are your customers someone who has bought into you and your organisation?
![Page 8: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/8.jpg)
Have more fun!
![Page 9: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/9.jpg)
Out of the 171,476 words currently in
use from the Oxford dictionary
Pick one word that would represent you as a brand?
![Page 10: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/10.jpg)
great Brands are not about words
![Page 11: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/11.jpg)
great Customer Experiences are not about words
![Page 12: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/12.jpg)
Words Words Words
![Page 13: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/13.jpg)
Inspirational
![Page 14: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/14.jpg)
Trustworthy
![Page 15: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/15.jpg)
Exciting
![Page 16: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/16.jpg)
Unique
![Page 17: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/17.jpg)
Professional
![Page 18: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/18.jpg)
Trendy
![Page 19: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/19.jpg)
Service Excellence
![Page 20: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/20.jpg)
Integrity
![Page 21: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/21.jpg)
Personal
![Page 22: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/22.jpg)
Consistency
![Page 23: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/23.jpg)
Innovation
![Page 24: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/24.jpg)
Words Words Words…
![Page 25: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/25.jpg)
Great customer experiences are all
about actions...
![Page 26: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/26.jpg)
Are Living Brands®
Born or arethey Made?
![Page 27: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/27.jpg)
The Living Brand® Matrix
![Page 28: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/28.jpg)
The Living Brand® Matrix
![Page 29: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/29.jpg)
Brand2Life Programme
Actio
ns
Brand Values
Skills
![Page 30: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/30.jpg)
Living Brand®
Developing a People First
Culture
![Page 31: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/31.jpg)
25 Minute ChallengeOne: What are the Brand Value words of your organisation or training initiative? (5 minutes)Two: What actions can your frontline engage in to bring these words alive? (8 mins)Three: How can you develop your people on these actions? ( 7mins)Four: How do you keep these words alive in your Living Brands?(5 mins)
![Page 32: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/32.jpg)
4 steps to developing your Living Brand®
![Page 33: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/33.jpg)
![Page 34: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/34.jpg)
![Page 35: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/35.jpg)
![Page 36: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/36.jpg)
![Page 37: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/37.jpg)
![Page 38: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/38.jpg)
25 Minute ChallengeOne: What are the Brand Value words of your organisation or training initiative? (5 minutes)Two:Three:Four:
![Page 39: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/39.jpg)
![Page 40: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/40.jpg)
Look
FeelSo
und
NEUR
O-LI
NGUI
STIC
PR
OGRA
MM
ING
(NLP
)
![Page 41: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/41.jpg)
EMOT
IONA
L IN
TELL
IGEN
CE
![Page 42: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/42.jpg)
25 Minute ChallengeOne: CompleteTwo: What actions can your frontline engage in to bring these words alive? (8 mins)Three:Four:
![Page 43: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/43.jpg)
![Page 44: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/44.jpg)
![Page 45: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/45.jpg)
![Page 46: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/46.jpg)
![Page 47: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/47.jpg)
![Page 48: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/48.jpg)
25 Minute ChallengeOne: CompleteTwo: CompleteThree: How can you develop your people on these actions? ( 7mins)Four:
![Page 49: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/49.jpg)
![Page 50: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/50.jpg)
CONT
INUO
US L
EARN
ING
TOOL
S
![Page 51: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/51.jpg)
25 Minute ChallengeOne: CompleteTwo: CompleteThree: CompleteFour: How do you keep these words alive in your Living Brands?(5 mins)
![Page 52: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/52.jpg)
People who are connected to the brands they represent are happier, healthier and more
proactive in their work environment
![Page 53: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/53.jpg)
The secret behind successful brands is: attitude
• Set clear manageable expectation lines• Ensure that all staff training enables a clear
action plan in-line with values• Empower each skill-set to deliver consistently
![Page 54: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/54.jpg)
MotivationCommitmentPersonality
![Page 55: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/55.jpg)
Saying it and living it are two very different sides of your
Living Brand®
![Page 56: Developing a Brand2Life Programme](https://reader035.vdocuments.mx/reader035/viewer/2022062822/5881edcb1a28ab36088b7781/html5/thumbnails/56.jpg)
Thank you!