developed by at quail, we redefine the leader in you institute... · leadership abilities needed to...

AT QUAIL,

WE REDEFINE

THE LEADER IN YOU

DEVELOPED BY

2

INTRODUCTION TO THE QUAIL INSTITUTEFollowing the changing landscape of the golf industry, the Quail

Institute has been developed to respond to both the industry

and individual needs within the club profession. The Institute

focuses on the skills and competencies required to fully develop

club industry professionals into an advocate for leading change.

The learning gained by the fellows will filter not only to the

direct stakeholders involved in the program but also the wider

club industry having positive effects for the profession. The

program will take on three fellows in the areas of Agronomy,

Golf Operations and Club Management selecting the very best

candidates to undertake the program.

VISIONTo create and perpetuate a vibrant and diverse learning

environment that helps develop the next generation of

leaders in golf while fostering innovative best practices in

golf management to be shared around the world.

THE FELLOWSHIPA fellow is a member of a group of people whowork together

in a fellowship pursuing mutual knowledge or practice. There

are many different kinds of fellowships which are awarded for

different reasons in academia and industry, often indicating an

advanced level of scholarship.

The Top Three Disciplines that the Institute is recognized globally for;

Agronomy Golf Operations Club Management

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THE CURRICULUMThe curriculum has been designed to go far beyond the current

club curriculums being delivered today, it has been designed to

develop the leaders of tomorrow. The curriculum takes a holistic

approach exploring the key business competencies and

leadership abilities needed to drive success. The curriculum

forces fellows to pursue critical thinking, challenging them

to analyze and assess practices and then create, lead and

implement change.

• Exposure to major tournament and championships

• Operations in a world-class private club

• Cross training (all disciplines within the club business)

• Unique exposure to the John Deerebrand

• Career development

• Academic Project/Thesis to be submitted to IQH Board

• Compensation growth

• Leadership (what it means in the club business)

• Competency

• Public Speaking

• Crisis-management

• People skills

• Critical thinking

• Networking opportunities

• …and more!

THE CURRICULUM – IN VI MODULESThe curriculum is covered in six modules split into two categories; core modules and

workshop modules. Each module has been specifically designed to enable the fellows

to understand both the macro and micro challenges of not just their sector, but also

the wider club industry. The objective is to develop each fellow to encompass abroad

range of skills to ensure they go forward an affect change in the industry.

I

IV

CORE MODULES

II

FOUNDATION MODULE

V

III

VI

Delivering World Class

Tournaments

Business Strategy

Building Expertise in

Core Area

Global Insights

Business Operations & Key

Management Challenges (BOKMC)

Leadership

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5

CORE MODULES - OVERVIEW

MODULE IBusiness Operations &

Key Management

Challenges (BOKMC)

MODULE IIDelivering World Class

Tournaments

MODULE IIIBuilding Expertise in

Your Core Faculty

LEARNING

OBJECTIVES

How does Quail Hollow operateand

maintain financial stability?

- What are the key factors inrunning one of the most successful private clubs in the world?

- Preparing to host aMajor Championship

- What are the key challenges before and after of hosting of a Major?

Development of your core competencies in specialized area.- Learn from the best. Guest

Speakers to enhanceknowledge and share practical experience

- Build competencies and capabilities on subjectmatter expertize

DELIVERY - Cross Training with all departments at Quail Hollow

- On-the-job training in a management position (in your core area)

Special features: John Deere

Program

Module consists of experienceat several tournaments:1st: The Masters 2nd: US Open3rd: John Deere Classic 4th: PGA Championship Others To Be Determined

On the job training with core departments

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AGRONOMYGOLF

OPERATIONS

CLUB

MANAGEMENT

CORE MODULES - OVERVIEW

MODULE IBusiness Operations &

Key Management Challenges (BOKMC)

MODULE IIDelivering World Class Tournaments

• FINANCE

Departments Covered:

Accounting, IT, Governance.

Objective: To understand

expense, revenue generation cash

flow and technology.

• GOLF

Departments Covered: Golf

Shop Operations, Academy,

Facilities, Course Maintenance,

Tournaments, Teaching.

Objective: To develop strong

understanding of how tooperate

and maintain high standards.

• CLUB OPERATIONS

Departments Covered: Food

& Beverage, Catering,Facilities

Maintenance, Tennis, Locker Rooms.

Objective: To develop strong

understanding of how to operate

and maintain high standards.

CROSS-TRAINING

• Working in your corearea.

• How to organize and run a

world class golf tournament.

• The PGAExperience - how does

the PGA of America work with

Quail Hollow Club to deliver a

world- class event.

• Upcoming challenges the club

will face for pre and post major

tournaments.

Tournaments: The Masters, U.S.

Open, John Deere Classic and the

PGA Championship.

• SALES & MARKETING

Departments Covered:

Membership, Events

Objective: How to generate

mainstream and alternative

revenue for the club?

• HUMAN RESOURCES

Departments Covered: Payroll,

Benefits, Staff Development,

Recruitment.

Objective: To understand the

people issues and challenges

of the business. Being a Brand

Ambassador at Quail.

• CORE MANAGEMENT

TRAINING

Departments Covered: Core

department.

Objective: To perform the

responsibilities of management

with the supervision ofHOD’s.

CROSS-TRAINING - PART 2

• Growing the game ofgolf.

Special features: Written

Assessment & Mentoring

Sessions + Guest Speakers on

Agronomy, Club Management &

Golf Operations

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Your Core Faculty

CURRICULUM

• Modern Analytical Approach to Golf

Course Agronomy

What are the best practices, solutions and

innovation methods being used? Both

traditional and new?

• Golf Course Sustainability

How the environment, weather and politics

affect us. Are we playing an active role in

environmental sustainability?

• Water Management

It’s effect on the industry.

• The Equipment of Golf Course Maintenance

An insight into John Deere golf equipment.


Your Core Faculty

CURRICULUM

• The Core of Golf Business – Cost, Time,

Accessibility and Other

Are we leveraging & innovating the right

way? The success and challenges of

attracting new people to the game? Role

of technology in the game. Merchandising

to new markets-learning from the best

companies, Best practices in instruction.

• Global Insights to the World of Golf &

Hospitality Business

Emerging markets, forecasts, market

dynamics and business models. Role

of Olympic Golf, Importance of golf

sponsorship and media.

• The Equipment of Golf Operations

Managing golf cart company relationships,

understanding golf club equipment, the

effect of the golf ball technology on the

game, etc.

MODULE IIIBuilding Expertise in Your

Core Faculty

CURRICULUM

• The Core Business of Club Management

Expanding on your knowledge of Club

Management.

• Discover the Demands and Success of

Hospitality & Lifestyle Management Best

practices across prestigious clubs and

luxury hospitality groups. Study top luxury

hotel brands, most exclusive private clubs

and other great hospitality operations.

• The Key Suppliers of Club Management

An insight to software, kitchen equipment

food vendors, etc.

AGRONOMYGOLF

OPERATIONS

CLUB

MANAGEMENT

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MODULE IVLeadership

Leadership Development Program - three key

areas of focus for leadership skills - Influence,

Inspire and Motivate.

1 Understanding People & their Behaviours

Develop communications skills to improve

personal effectiveness in relationships witha

team, customers, external stakeholders and

those you need to influence the most.

2 Fellow Mentor and Coaching Program

A series of coaching and mentoring sessions for

improved performance and productivity, bringing

the best out of individuals, enhancing personal

development and identifying training needs.

3 Public Speaking & Media Engagement

Educational Talks at Universities/Network

Events/Etc.

Features: Public Speaking and Business Leaders

as Guest Speakers

Module consists three major parts:

• Leadership Development Training

• Coaching and Mentoring session

• Public Speaking and MediaRelations

MODULE VBusiness Strategy

Foundation learning - develop a strong

understanding of the entire framework from planning

stage through construction to final completion.

For these key areas;

1 An introduction to Planning, Design and

Construction of Club Related Amenities

Develop an understanding of the entire

process. Planning, Governance, Change

Management, Feasibility, Risks, Investment,

Opportunities and Challenges.

2 Finance and Compliance

Develop a better understanding of profitability,

budgets, forecasting, etc.

- Safety and Crisis Management Training

Build a foundation ontwo major areas which

are critical to success.

3 Innovation

Exploring innovation withingolf and wider industries.

4 Case Study

Prepare a case study for IQH Board on the

achievements in the past 12 months including

how they could contribute to the benefit of

Quail Hollow Club.

Features: Guest Speakers on Golf Architecture,

Contractors,Developers,SafetyExperts,Professorsetc.

MODULE VIGlobal Insights

Insight into the world’s top performing

companies. Three key areas;

1 Cultural Diversity in the Global Marketplace

Benchmark top global companies

2 Hospitality Engagement

Experience the diversity and adaptabilityand

the challenges of delivering hospitality in a

luxury environment.

3 Networking Opportunities

PGA Merchandise Show, GolfIndustry Show

(GIS), Club Managers WorldConference.

Features: Networking Sessions

AGRONOMYGOLF

OPERATIONS

CLUB

MANAGEMENT

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ADDITIONAL ACTIVITIESTHE ALUMNIOver time, there will be alumni of the program. The program

will track the successes of the Alumni. These successes will be

documented and communicated. The Alumni could also be

invited back to the Institute for mentoring opportunities as well

as to gather together for certain special events.

SPONSORSHIP OPPORTUNITIESJohn Deere has made a significant investment in this program

to get it launched. We expect there will be other companies,

foundations, associations, grants, etc. that will see the value of

investing in the future leaders of the industry.

There will be a number of different ways our sponsors will be

able to contribute to this non-profit organization.

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INDUSTRY CATEGORIES & BENCHMARKING

Hospitality

Leadership

Sustainability

Innovation

Sponsorship

Global Insights

PROGRAM PARTNERSA unique element of the program is the utilization and inclusion

of partners who are recognized as the leading authority in their

sector. This ensures the quality of learning will be at its highest

reinforcing the Quail Institute as a leading education program. It is

foreseen that partners will come from two a number of categories;

associations, universities, industry and organizations.

POTENTIAL ASSOCIATIONS

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APPENDIX II - TOPICS TO BE COVERED BY DEPARTMENT

• Purchasing

• Kitchen

Operations

• Meeting Schedule

• Recruiting

• Dining Operation

• Event Operation

• Turn House

Operation

• Pool Operation

• Locker Room

Operation

• College

Relationships

EVENT DEPARTMENT

• Shadowing

• Function Set Up

• Software Utilized

• BEO Process

• Banquet Meeting

• Communication

• Event Operations

• Financial Review

• Major Event Operations

• Departmental Training

KITCHEN OPERATIONS

• Menu

Development

• Ordering

• Departmental

Training

• Hosting PGA

Events


• Co-Op

Program

• Morale Factors

• Inventory

FOOD AND BEVERAGE

• Club Culture • Hiring Process

• Scheduling • Off-site Catering

• Purchasing • Financial Review

• Training Process

• BEO Process

• Menu

Development

• Major Events

• F&B Operations

• Wine Program

• Costing

• Inventory

• Different F&B

Outlets

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FACILITIES MAINTENANCE

• Tour of Facilities

• Software

• Security

• Laundry Systems

• Capital Spending

• Banquet/Event Setup

• Scheduling



• Facilities Operations

LOCKER ROOM OPERATIONS

• Culture of Club

• Confidentiality

• Personalized Service

• Alcohol Awareness

• Flexibility

• Gaining Trust

• Taking the Blame

• Anticipating Needs

• Being Passionate


• Recruiting Process


GOLF OPERATIONS

• PGA Certification • Goal Setting

Process • Financial Review

• Inventory Control • Culture of Club

• Communication • Merchandising

• Hiring Process • Teaching

• Employee • Golf Operations

Relations • Scheduling

• Business types

(Private Club vs.

Resort vs. Daily

Fee)

• Networking

• Departmental

Training

APPENDIX I - TOPICS TO BE COVERED BY DEPARTMENT

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GOLF MAINTENANCE

• Mechanics Role

• Understanding Chemicals

• GCM Operations

• Setting Up for TourEvents

• Role of Architects

• Understanding Committees

• Scheduling



• Policies forGCM


HUMAN RESOURCES

• Hiring Process

• Orientation Program

• Benefit Review

• Employee Handbook

• Recruiting Challenges

• Christmas Bonus Program

• Dealing w/Accidents

• Internship Programs


• Safety Committee

• Uniform Process

• Review Process

• HR Operations


TENNIS OPERATION

• Maintenance of • Tennis Operations

Courts • Merchandising

• Types of Courts • Inventory

• Irrigation Systems • Teaching

• Marketing • Departmental

• Running Camps Training

• Tennis Events • Financials

• Inter-League Play

• Player Rating

System

• Policies forTennis

Operation

• Scheduling


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FINANCE & ACCOUNTING

• Information Process (in & out)

• Golf Shop Setup

• Review CMAA Accounting

• Understanding HFTP

• IT Support

• Budget Process

• Financial Review Process

• Capital Needs

• Governance Model

• Tournament Operations

• Insurance Process

• Key Performance Indicators

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